Hi #MoreFestivals presentation for #Twitter4Brands in Amsterdam (by Hi & Fresh Bridge)
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Sanneke Boesveldt - Hi @SannieRocks | 06-27054162 Roderick Cremers - Fresh Bridge @Cremers | 06-51821045 #Twitter4brands Online & Social Activatie
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Hi #MoreFestivals presentation for #Twitter4Brands in Amsterdam by Hi & Fresh Bridge. Evaluation of different Twitter advertising possibilities and Twitter Cards. First campaign with Vine advertising on Twitter in The Netherlands. #advertising #Engagement #Impressions #Engagement Rate #Twitter #Vine #Youtube #Visuals #Twitpic #Whitelisted
Transcript of Hi #MoreFestivals presentation for #Twitter4Brands in Amsterdam (by Hi & Fresh Bridge)
Sanneke Boesveldt - Hi @SannieRocks | 06-27054162 Roderick Cremers - Fresh Bridge @Cremers | 06-51821045
#Twitter4brands
Online & Social Activatie
Hi STAAT VOOR..
#MoreFestivals Campagne visual
“Sympathieke en spraakmakende en
toegevoegde waarde voor jongeren
tijdens de zomer buiten en online”
DOEL FESTIVAL ACTIVATIES
Hi FESTIVAL BELEVING
• Hi Plug & Play
• Gratis WiFi
• Opladen van je telefoon
• Festigram & Batterij
loterij
• Festivalkaarten winnen
CAMPAGNE FLOW
ACTIVATIE FLOW
• PREROLLS
• MOBILE ADS
• CONTENT PARTNERS
Hi.NL/MOREFESTIVALS VIDEO APP YOUTUBE
Hi.NL/MOREFESTIVALS
SOCIAL
+
+
ALLE KANALEN INGEZET
> 160.000 VIEWS
TWITTER IN FASES INGEZET1. Promoted Tweets Trend / #Hashtag laden
2. Promoted Trend Awareness piek
3. Promoted Tweets Vast houden trend / #hashtag
28 april 19 mei 9 juni 30 juni 21 juli 17 aug
PLANNING TWITTER
Promoted Tweets
Promoted Trend
Promoted Tweets
Promoted Tweets
Promoted Tweets
Promoted Tweets
ALLES INGEZET QUA MOGELIJKHEDEN OP TWITTER
Impressions overall: > 4,1 mln
Impressions Trend: > 2,5 mln
Impressions Tweet > 1,6 mln
Engagement Rate tweets: 6,85 %
Earned impressions > 1,67 mln
Word of Mouth Value > € 150.000
STAND OP TWITTER TOT NU TOE..
∼26,7 % ∼16 % ∼14,9 %
Engagement Engagement Engagement
BEST PERFORMING TWEETS
VINES FOR TWITTER
ENGAGEMENT RATES
∼7,8 % ∼13,6 % ∼4,5 % ∼7,8 %
Visuals (Hi branded)
Visuals (less branded)
Vine (Hi branded)
Vine (less branded)
∼1,1 % ∼2,4 % ∼1,3 % ∼10 %
Youtube App Cards Website Clicks Whitelisted Tweets
ENGAGEMENT RATES
LESSONS LEARNED• Promoted Trend later inzetten
• Boodschappen simpel houden - 1 Call To Action
• Content bepalend voor Engagement
• Inzet van Visual en Vine verhoogt Engagement
• Content onderdeel media budget
BEDANKT!
