80%

17%

12%

12%

12%

41%

36%

33%

26%

26%

22%

15%

13%

13%

9%

49%

51%

Online shopping:What trends for Christmas?

Purchase intention per type of goodsof those who plan to buy gifts online for next Christmas(Top 10)

Gender

Low

er

Upp

er

Age (y.-o.)

Inco

me

18-3435-54

55+

People planning to spend more this yearfor their Christmas orderWho are the most enthusiastic for Christmas purchases this year?

Purchase frequency Favourite types of purchase(Top 5)

At your neighbour's home

To a parcel locker station

To an alternative address (different from home or work)

At work

Usual delivery places(Top 5)

Delivery / return optionsconsidered as drivers when buying online (Top 3)

Next day delivery

Real-time information on delivery process

2-hour window delivery in the evening

And for the buyers of each product category…

59%31

%10%

5 9 %

1 6 %

Books

DVD/ CD/ Video Games

Toys

Beauty/ Health Care

Fashion

High-tech/ Electronics

Leisure

Shoes

Small home furniture/ Decoration

White goods/ Home appliances

12%

14%

15%

16%

19%

25%

19%

22%

19%

29%

63%37%

10%

90%

Heavyonline

buyers

Smallonline buyers

Household having children less than 18 y.-o.

39%

37%

37%

36%

36%

At home

85%

83%

83%

Rural

Urban

31%

59% 16%

of e-shopperswill buy gifts online for next Christmas…

14% of e-shoppers plan to spend more than last year

77%221 €

…and they plan to spend in average

Source: Kantar TNS study for DPDgroup, based on a sample of 1582 e-shoppers. Conducted in Germany from September 19 to October 7, 2016