F #*, w.. (! f*. · 2017-12-18 · npoqecnre o Eulrapu.r /npes npusMara Ha rypr.fMa l{...

7
lej- Bllcili[ l-{tufrlE ilO .ti?0sliililc F ilPA3BlfII,ttHAPlfxoil,til ll #*, ,? w.. t (! : /4 zs. ( f*. zp.IIA0B,{I{8 PEUEH3I{g or npo$. A-p LIeaH fa'res Mapxon, ByAPP - flnorgnn Ha MaTepI,ItlJILITe, upeAcTaBeHn 3a yqacTlte B KOHKypC 3a 3aeMaHe Ha aKaAeMuqHara Mb)KHocr "goqeHT" no: O6racr Ha Blrc[re o6pasonauue 3. Cortua.nun, cronaHcKr,r u npaBHra HayKrr; flpo$ecuonaJrHo Ha[paBJreHr{e 3.8. L'konorrar,rKa rz y[paBJreHile lrypus'su/. B ronnypca 3a AorIeHT, o6qseH n ,{rpxaneu BecrHraK, 6p. 73108.09.2017 r. u s caiftaua ByAPP - flnosAr.rs 3a HpxAr,rre Ha KareApa ,,PerlroHaJrHo pa3Blrrne u rypn3bMo' KbM $arynret ,,HKoHoMuKa r,r ynpaBJreHr.{e", Karo KaHAr.{Aar yrracrBa ac. A-p A.nercaH4rp Kpaclrnrupor ,{anuen or BVAAP - fllon4nn. 1. Kparnu 6uorpaQuvnu AaEHn Ac. A-p Arencangrp Kpacr,rrr,rupon [anven e poAeH na 04.12.1983 r.Cpeguoro cu o6paronauue 3aBbprrrBa nrn @peHcxa e3r{KoBa ruMH€r3rrr ,,AHToaH lso CeHr-Ex3lonepu" flrosAns B nepltoAa 1998 - 2002 r. Karo cryAeur sre Berr.{KorbpHoBcKrur yHr.rBepcr,rrer ,,CB. cn. Kupm n Merognft" 3aBapurBa 4ne 6analanbpcKr,r [porpaMr,r:,,feorpaQnx" u,,CrolaHcKo yrIpaBneHI,Ie" u eaHa MarncrrpcKa nporpaMa ,,PeruoHarHo pa3Br,rrrze n norlrruxa".Or 01.06.2007 lo 30.11.2011 pa6oru s [nonArrscxa Croxosa 6opca xaro Encnepr 6usuec u pasnu:rue.B nepuoAa 2015-2017 r. e AoKTopaHr rro xo.q 3. CoqualHu, crorraHcKr.r r,r flpanun HayKI'I; 3.8. Zrcosonnzxa; 05.02.18. I,lxonoMuKa r,r ynpaBJreHr.re (xpauurerura ungycrput). Ilpes 2017r. ycneluHo 3auIHTaBa AHceprarIHoHeH rpyA Ha reMa "Ynpaoreuue ua Yerurec npoqecnre o Eulrapu.r /npes npusMara Ha rypr.fMa l{ xpaHrrrenHara raHAycrpux l"v vuunepcurer rro xpaHr,rreJrHn rexHoJrorr.rn - fllon4rae r,r My e npncbAeHa oHC ,,4orrop.,- Ar.rnrroMa J',1! 138 or 06.02.2017 r. Ilpes 201 I r. e sagnaqeH Karo acucreHr srs BYAPP-flnosAus 2, odtrlo otrucautre Ha HayqHara trpoAynrlrfl trpeAcraBerrrrre Mareprantr KasAuAartr, yqacrBa B KoHKypca c l9 6p. ny6lunaqnlr Korrro ca xlaclrQnrlupar, KaKTo CJIE.IIBA: o Monorpa$uu - 16pofi; . CryAuu - 16pofi; o Crarun-56por o [orura4r.r -8 6por r Yqe6nuqu - 26potlet. aapuanr/; o Y're6Hu uoco6ns - 2 6potlercKTpoHHr,r MyJrrnMeAr,rfiuu nouarala./; o fJocrep - 16pofi /uepas4elua qacr or AoKraA Ns l2l. AHalugrr Ha HayqHoro rBoprlecrBo Hr,r AaBa ocHoBaHne Aa cr4creMarl{g;apaMe I,BCNCAOBATEJICKATA AE'HOCT }IA A-P IASVEN B H'KOJIKO OCHOBHI,I HANPABJIEHI,I': l. Typr,rsbrra/rypucrr,rqecKa ungycrputl-AarepHarunuu Br{AoBe rypr,r3bM fly6nurcaqr,ruNt4,5,6, I 3, I 4 or rpeAocraBeHr,rr cfltrcbK c ny6nunaqun 2. KonrcypeH'rocnoco6uocr ua Eo n TyplrcruvecKara uHAyarparfl,- Ns 7,g,9,l0,ll,lz 3. Eopcu n 6opcorn onepaguu - 2

Transcript of F #*, w.. (! f*. · 2017-12-18 · npoqecnre o Eulrapu.r /npes npusMara Ha rypr.fMa l{...

Page 1: F #*, w.. (! f*. · 2017-12-18 · npoqecnre o Eulrapu.r /npes npusMara Ha rypr.fMa l{ xpaHrrrenHara raHAycrpux l"v vuunepcurer rro xpaHr,rreJrHn rexHoJrorr.rn - fllon4rae r,r My

lej- Bllcili[ l-{tufrlE ilO .ti?0sliililcF ilPA3BlfII,ttHAPlfxoil,tilll

#*, ,? w.. t (! : /4 zs. ( f*.zp.IIA0B,{I{8

PEUEH3I{g

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3a 3aeMaHe Ha aKaAeMuqHara Mb)KHocr "goqeHT" no:O6racr Ha Blrc[re o6pasonauue 3. Cortua.nun, cronaHcKr,r u npaBHra HayKrr;

flpo$ecuonaJrHo Ha[paBJreHr{e 3.8. L'konorrar,rKa rz y[paBJreHile lrypus'su/.

B ronnypca 3a AorIeHT, o6qseH n ,{rpxaneu BecrHraK, 6p. 73108.09.2017 r. u s caiftauaByAPP - flnosAr.rs 3a HpxAr,rre Ha KareApa ,,PerlroHaJrHo pa3Blrrne u rypn3bMo' KbM

$arynret ,,HKoHoMuKa r,r ynpaBJreHr.{e", Karo KaHAr.{Aar yrracrBa ac. A-p A.nercaH4rpKpaclrnrupor ,{anuen or BVAAP - fllon4nn.

1. Kparnu 6uorpaQuvnu AaEHnAc. A-p Arencangrp Kpacr,rrr,rupon [anven e poAeH na 04.12.1983 r.Cpeguoro cu

o6paronauue 3aBbprrrBa nrn @peHcxa e3r{KoBa ruMH€r3rrr ,,AHToaH lso CeHr-Ex3lonepu"

flrosAns B nepltoAa 1998 - 2002 r. Karo cryAeur sre Berr.{KorbpHoBcKrur yHr.rBepcr,rrer ,,CB.cn. Kupm n Merognft" 3aBapurBa 4ne 6analanbpcKr,r [porpaMr,r:,,feorpaQnx" u,,CrolaHcKoyrIpaBneHI,Ie" u eaHa MarncrrpcKa nporpaMa ,,PeruoHarHo pa3Br,rrrze n norlrruxa".Or01.06.2007 lo 30.11.2011 pa6oru s [nonArrscxa Croxosa 6opca xaro Encnepr 6usuec upasnu:rue.B nepuoAa 2015-2017 r. e AoKTopaHr rro xo.q 3. CoqualHu, crorraHcKr.r r,r flpanunHayKI'I; 3.8. Zrcosonnzxa; 05.02.18. I,lxonoMuKa r,r ynpaBJreHr.re (xpauurerura ungycrput).Ilpes 2017r. ycneluHo 3auIHTaBa AHceprarIHoHeH rpyA Ha reMa "Ynpaoreuue ua Yerurecnpoqecnre o Eulrapu.r /npes npusMara Ha rypr.fMa l{ xpaHrrrenHara raHAycrpux l"vvuunepcurer rro xpaHr,rreJrHn rexHoJrorr.rn - fllon4rae r,r My e npncbAeHa oHC ,,4orrop.,-Ar.rnrroMa J',1! 138 or 06.02.2017 r.

Ilpes 201 I r. e sagnaqeH Karo acucreHr srs BYAPP-flnosAus2, odtrlo otrucautre Ha HayqHara trpoAynrlrfl trpeAcraBerrrrre MareprantrKasAuAartr, yqacrBa B KoHKypca c l9 6p. ny6lunaqnlr Korrro ca xlaclrQnrlupar, KaKTo

CJIE.IIBA:

o Monorpa$uu - 16pofi;. CryAuu - 16pofi;o Crarun-56poro [orura4r.r -8 6porr Yqe6nuqu - 26potlet. aapuanr/;o Y're6Hu uoco6ns - 2 6potlercKTpoHHr,r MyJrrnMeAr,rfiuu nouarala./;o fJocrep - 16pofi /uepas4elua qacr or AoKraA Ns l2l.

AHalugrr Ha HayqHoro rBoprlecrBo Hr,r AaBa ocHoBaHne Aa cr4creMarl{g;apaMeI,BCNCAOBATEJICKATA AE'HOCT }IA A-P IASVEN B H'KOJIKO OCHOBHI,I HANPABJIEHI,I':

l. Typr,rsbrra/rypucrr,rqecKa ungycrputl-AarepHarunuu Br{AoBe rypr,r3bMfly6nurcaqr,ruNt4,5,6, I 3, I 4 or rpeAocraBeHr,rr cfltrcbK c ny6nunaqun

2. KonrcypeH'rocnoco6uocr ua Eo n TyplrcruvecKara uHAyarparfl,- Ns 7,g,9,l0,ll,lz3. Eopcu n 6opcorn onepaguu - 2

Page 2: F #*, w.. (! f*. · 2017-12-18 · npoqecnre o Eulrapu.r /npes npusMara Ha rypr.fMa l{ xpaHrrrenHara raHAycrpux l"v vuunepcurer rro xpaHr,rreJrHn rexHoJrorr.rn - fllon4rae r,r My

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noBr.ruraBaHe Ha KaqeoTBoro Ha )Kr,rBor. B rpera rnasa OcHoBH[ HacoKn ra noqo6pnBaue lranonQopra ua pa6ornoro Mflcro n cQepara Ha ryptr3Ma ce orAeJrr Mrcro ua. Crpecorennu

Qaxropu, cl3AaBarrllr gucror',r$opr ua pa6orcqr.rre B rypr,BMa; Mo,qen 3a yrpaBJreHr,re Ha

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np1a BHeAprBaHe Ha HHoBaur,ru. f[pe4loxen e Lr KoHKpereH MoAeJI ga stgAeficrgue c orneA

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nopaAu o[peAeneHr,rre cnequQuxr,r..B ny6nr.rnaqr{rra Wellness Concept As A Reference Point For A Change In The

Relation"Business Organization - Market - Consumption",IV. IBANESS Congress Series

-Russe / Bulgaria, conference paper, 2017,p 440-447 ISBN 978-619-203-177-0 ce usscHtsaHeo6xoAunrocrra or npoMrHa B peJrar-u.rsra <<EusHec opraHr,Barrrr - flasap - flo'rpe6aenue>Ha 6asa npoHr4KBaHero Ha HoBara Bngr4s 3a [pnpoAocro6pasruar, upoaKTr{Ben HaqrrH Ha

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.{e$uuupau}I ca raprer rpynuTe or KJrr,rerrr}r, Karo e orqereua re)r(ecrra Ha BcrKa orrtx npn QoprraupaHero Ha nplrxoAu ga 6nsnec opraHrrarlrrra. flocoqeHn yr vr3floaeHn caHtKoI,I 3aBIdcI{MocrH, cBbp3aHI,I c rroKy[areJrHara cnoco6uocr na norpe6ureJrr,rre, Karo eorqereHo u BItvt'.Huero fi xaro Morr,rB npr,r $oprrar,rpaHe Ha r,rs6op 3a KoHKpETeH npoAyKT.

Karo onpeAeneHa Bb3MoxHocr 3a ynpaBJreHcKa HHTepBeHrrrrs ca [ocoqeHlrU3NOJI3BAHETO HA TPAAI{BHI{TE I4 Cb3I,IIATEJIHU I4TE|d HA PEI,{H}KEHEPHHTOBATA HAYKA,

B ny6naxaqutra "TbMntrffTt' TypIr3bM - aJrreprrarunna Qopua Ha rypn3bM trJrtrEepasraAaE coqnaJreH Qenouen. Cn. Hono 3HaHtre; ByAPP rp. Il.nonqun, 6p. , 2017,ISSN 2367-4598 (Online) ce npeAcraBt eAHa or Haft-Hosnre Qopnrn Ha a.rrrepHaruBeHTypI'I3bM, Kosro Ha6upa Bce no-foJrf,Ma nonyJltpHocr, BGrrpeKr,r ceprdo3Hr,rre Bb[pocn, Korrro6y4u nopa4r,r ecrecrBoro crE.

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u pasnuruero ft.Brn nroporo Hayqf,o EatrpaBnetrtre puBnrexAa pa3rI,ItIHn acreKTu Ha: IlpaeulHurr

uo46op Lr 3aA6p)KaHero Ha KaApu Karo KoHKypeHTHo npeAnMcrBo Ha 6ugHec opraHI,BaIII4sra;

EQexrunnr,r cnoco6n 3a BbrperrrHoSupueHo crr,rMyJlupaHe Ha nepcoHaJla no npogax6n o

6ugHec opmHlrcarluara; Crs4anaHero Ha xorraQopr Ha pa6oruoro Mtcro Karo KoHKypeHTHo

npeAr,rMcrBo Ha 6usHec opraHlrrarlztfta Ha niuapa Ha rpyAa; Hacrpuanaue na npo4ax6lrreqpe3 BbBelKAaHe r,r onruMr,r3r,rpaHe Ha anropr,rrMr4 sa pa6ora n cQepara Ha ryplt3Ma.Ilpe4craneH e npr,rMepeH aJrrcpr,rrbM sa pa6ora, rcoftro cbAbpx€ KoHKperHH crbnKI,I 3a

smAeficrsue or crpaHa Ha npoAaBarra Bbpxy xpafiHr.rx KJrr,reHT c orureA noBr,ruraBaHe Ha

MOTr,rBarIU.f,Ta My 3a peiur,r3ripaHe Ha noKynKa.Paspa6oren e u aAamnpaH MoAeJr Ha rreJrr,rre, Kor,rro crof,T [peA npoAaBarra Ha

rypncrr.{qecKn npoAyKT r,urr.r ycJryra. [e$nuupaHr{ ca 3aAaqlrre, Korrro roft rpa6na ga

u3[bJIHI,I 3a nOCTI,ITaHeTO r,rM, KarO e OTqeTeHa u Bpb3KaTa MexAy aJrfopnTMr,ITe,HacbprlaBaHeTo r,r KoMrureKcHaTa LrM peaJrr,r3aqHr.

AuamslrpafiKl,I Ba3MoxHocrHTe 3a Mr{Hr,rMr,r3r,rpaHe ua cla6ocrr4Te npu BpeMeHHara3aerocr s o6racrra Ha rypI,I3Ma Karo ocHoBa sa ycroftvrrBo pa3Br,rrrce Ha ceKTopa aBroptrH3BexAa naro uaft-gsaqltMla cpeA Trx npo6leurre, cBbp3aHr,r c Jrr{ncara Ha Aocrarrr{HoxoalnQuqupaHl4, MorI{BI,IpaH[ u eQexrunuu pa6oruuqu, Kor,rro Aa o6esneqanar HyxAr,rre HaceKTopa. Axqerm e uocraBeH Brpxy HerarnBHoro BJrHrHr,re Ha BpeMeHHara 3aerocr. HgxasaHoe MHeHI'IeTO, qe B yCJIOBHgTa Ha clulHa KoHKypeHIIHt KaKTO B HaIIHOHaJTeH, TaKa I{ B

MexAyHapoAeH rIJIaH, KoMIUIeKcHoro pe[reHr,re Ha pa3KprrrnTe npo6neivtr 6u AaJIoBb3Mo)I(Hocr 3a Aocra no-roJl.flMa ycroftunnocr B ceKropa l,t yrBtpxAaBaHero Ha crpaHara HecaMo KaTo eBTI{Ha, HO I,I AeCTI,IHaqIrr, KOf,TO npe.4rlara Br,rcoKo KaqecTBo Ha TypHorrrqecKr,rTenpoAyKTrc 14 ycnyru.

Karo srgN{o)KHocr 3a MuHI,IMI,I3r4paHe Ha cbrrlecrByBarqr,rre cla6ocrr ca norrpceHu HMexAyHapo4Hl't 4o6pn npaKTpIKI,I, Karo ca HanpaBeHu H KoHKperHr,r [peAro)KeHr,rr, Konro6uxa oKasaru no3rlTr,rBHo srg.{eficrsue.

BnnvaHue e o6tpuaro Ha yAoBJlerBopeHocrra Ha rrepcoHaura, KaKTo Ha uKOMruIEKCHOTO 3AAOBON.'IBAHE HA HETOBHTE HYXAH I,I I'3I,ICKBAHI,I, KATO 3HAqI,IM ACNEKT B)ruI3HeHI,rr nbr Ha 6trsHec opraHu3arll,rf,Ta.

Tpy.uonerc Ha ac. a-p ,4aQqes ca HanlrcaHu ua qo6rp HayqeH e3zK r{ ce orJruqaBar cnpaBHJIHO H3nOJI3BaHe Ha repMHHoJrorvrqHufl, anapar Ha r,rKoHoMr,rqecKara reop[r vrnpaKTI,IKa. B saKflro.{eHr,re qe nocoqa, qe HayrrHoro rBopqecrBo Ha ac. A-p .{a$.ren eAoKa3areJlcrBo 3a I'BrpaAeH H aBTopr,rrereH H3cJIeAoBareJI e o6racrra I,IxoHovanara uTypn3Ma.

3. orpaxenne Ha rrayqHnre ny6.nnnaqun Ha KanArrAara B ntrTeparypara(nrnecrun qnrupannn).

B npegcraoeHara cnpaBKa, ca ptrrro3Harr.r rruTupaHnr o 4 uayvHr,r AoKrraAa. Overnguony6nuxynaulrJrr MoHorpa$uveH TpyA rr{e yBenr.rqu MHofoKparHo 6por Ha rrr,rrrdpaHe.

4. O6uta xapaKTeptrcrtrKa na gefinocrra Ha KaHAtrAara

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. ytrpaBrenne aa npo4ax6nre Bucure yqr,rJrnrrle no arpo6usHec I,I pa3Blrr[e Ha

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o Yupan.nenrre Ha npogax6nre Bncure yqnJrurrle no arpo6usHec u pa3Burr.re Ha

pefrdoHure, flnoeAns. Ererrpouno MynruMeAuftHo nouaraJro 3a unar$opura sa

ALIcraHIII,IoHuo o6y,reune Ha BYAPP- flnoegun, c. 160, ISBN: 978-619-203-204r Eopcn n dopconn otrepaqtrtr Br.rcure yqnruqe no arpo6usHec H pa3BLITI,Ie Ha

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OcseH [prKara cu yve6Ha pa6ora, ac. A-p ,{aeven noAnoMara y.re6uara uHayqHolrscneAoBareJlcKara pa6ora Ha cryAeHTr.rre Ha BYAPP. Toea ce ocbulecrBrBa qpe3

peAl{qa Aeftnocru nato: KoHcynraqr.ru 3a noAroroBKa Ha KypcoBtr [poeKTr.r no Vnpanaeunena npoqax6nre u Cua rypLI3bM- HaA 50 6p;VIn1uyu1yaJ:'laa pa6ora c nssBeHu cryAeHTr,r 3apa:pa6orrane Ha HayqHu uy6runaquu - | 6p.; flponeNaaHe Ha rpaKTr.rqecKo o6yuenue Ha

cryAerrrr.rre or yXT fl-nongan KbM KareApa <I4u4ycrpualeH 6ugHec 14

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rr3r,rcKBaHlnra Ha na3apa Ha rpyAa"BG05lPO00l-3.1.07-0043,2017 r. r.r flpoenr,,cry4enrcrua nparcruKu" BG05lPo00l-3.3.070002. - aKaAeMuqeH HacraBHHK Hacryaerrru.2016-2017 r.,KaKro u noceuleHr.re Ha SULANET Summer School20l7" Universitvof Foggia,Italy.

4.2. IIpu nocn (nayuuu, Hafruo npr.rJroxHu, npruloxnr.r).B Hayuuoro rBoprlecrBo sa A-p .{a<fveo Morar Aa ce crrcreMaru3upar cJreAHrrre rto-

cbrrlecrBeHn HayqHH H HayqHo npr,rJrolrGr,r npr,rHocH:

Hay.rno-reoper[rrurr trprrHocu :

. flpoy.IeHu H a*aJrkrgrlpaHl,I ca 3Harrr{M}r npo6leun Ha 6ulrapcKur niuap HarPyaa B cTpaHaTa, B T.q. B rypr.BMa;

o PagueAaHa e eBoJrroqvflTaHa n:Bapa Ha rpyAa;

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HaynpaBneHcKl{ MoAeJI ga grsAeftcrsue;

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r,rcropruecrr,r pa3pe3, cbBpeMeHHr,rre fi npornlennfl vt [oreHuIlaJII{Te 3a pa3B}rruero fi.

flpe4.noxeua e aBTopoBo nousruft so TbJIKyBaHI'Ie ;

o Agalu3upaHa e BaldMoBpt3Kara ,,yeJrHec - pecropaHTropcrBo"; B T. q. qpe3

npnJlaraHeTo Ha TexHoJIor[tTa Ha KoMIUIeKCHH' peHHXeHepHHr;

o AnarulgnpaHra ca $asare Ha o6rqecreeHo rrpon3BoAcrBo qpe3 H3non3BaHero Ha

yenHeC KoHIIenq[tTa KaTO OTnpaBHa TOqKa /B T. tL npOMtHa Ha I,IMLIA)IG Ha

npe4npla-rrnero/;r I,IgcreAsaHr{ ca Bb3Mo}KHocrnre 3a tfopunpaue Ha KoHKypeHTHo npeAnMcrBo

qpe3 aAeKBarHa KaApoBa noJrurHxa /s r.q. ntrpeuruoQupMeHo crl,IMynlrpaHe Ha

nepcouaaa/.

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o Anarusr.rpaHa e qerecro6pa3Hocrra or no4o6prnaue ua nouQopra Ha

pa6oruoro Mrcroqpe3 onruMu3upaHero Ha nrrperuHoQI,IpMeHI,ITe BaI,IMoorHoIrIeHHt

[peAr.{MHo c HeMarepHaJIHI,I QpeAcrBa;o Paspa6oreHa e MeroALrKa 3a ab3AaBaHe na norvrQopt ua pa6orHoro Mtcro;. Pagpa6oreH e aJlropr,rrbM 3a HacbpqaBaHe Ha npo4ax6u're u onruMli3l,IpaHe

Ha BpeMeHHaTa 3aeTocT, npH,rIolKr.rMH 3a rypl.{3Ma;. Paspa6oreHrr ca eSerrrur o6yvureluu Marepr.raJll{ c Soxyc opraHu3l{paHlrre

na3apn Ha eApo Ir HacbpqaBaHero Ha AI,IpeKTHI,ITe npogax6u.

5. Oqenxa Ha rtrrrf,uq nprrnoc na KaHAtrAaraO6qara orreHKa Ha KprlTepr,rr,rre r, [oKn3areJrlrre ra y.re6Ha lt HayqHo-n3cJreAoBareJlcKa

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u yue6Hu uoco6n.fl qpe3 Konro re rrle crr,rfHar r.{ Ao cryAeHTr,rre.

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parpa6mrane Ha AoKyMeHTIT lt npoeKru.

8. Sar.lrrosenne:

[uafirsr [peABf,A rope[3norcerroro, npepnarau ac. A-p AreKcanAbpKpacnnrnpoB AaBqeB Aa 6r4enr6pan 3a ,rAouenr6sno: O6nacr Ha Bncme

o6paronanne 3. Coqnarn[, crorraHcKtr tr trpaBHn HayKu; IlpoQecnorraJrno

HatrpaBJrenf,e 3.8. Iftconorrxnr f, ytrpaBJten[e /rypnmru/.

12.12.2017 r. Peqenrenr:

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