78%

18%

17%

15%

11%

42%

41%

33%

33%

32%

24%

17%

15%

15%

13%

42%

58%

Purchase intention per type of goodsof those who plan to buy gifts online for next Christmas(Top 10)

Gender

Low

er

Upp

er

Age (y.-o.)

Inco

me

18-3435-54

55+

People planning to spend more this yearfor their Christmas orderWho are the most enthusiastic for Christmas purchases this year?

Purchase frequency Favourite types of purchase(Top 5)

To a post office

To the retailer store

At work

To a parcel shop

Usual delivery places(Top 5)

Delivery / return optionsconsidered as drivers when buying online (Top 3)

Next day delivery

Possibility to reschedule delivery

Real-time information on delivery process

And for the buyers of each product category…

51%37

%12%

4 9 %

2 1 %

Books

Toys

Beauty/ Health Care

Fashion

DVD/ CD/ Video Games

High-tech/ Electronics

Shoes

Small home furniture/ Decoration

Leisure

Sport

21%

22%

24%

23%

20%

30%

29%

25%

26%

30%

57%43%

12%

88%

Heavyonline

buyers

Smallonline buyers

Household having children less than 18 y.-o.

43%

42%

38%

37%

34%

At home

90%

88%

87%

Rural

Urban

47%

49% 21%

of e-shopperswill buy gifts online for next Christmas…

21% of e-shoppers plan to spend more than last year

79%217 €

…and they plan to spend in average

Online shopping:What trends for Christmas?

Source: Kantar TNS study for DPDgroup, based on a sample of 23450 e-shoppers. Conducted in 21 European countries from September 19 to October 7, 2016