CROWDFOUNDING

doc.dr.sc. Tea Golja

www.ecorl.it

Lecture content

Crowdfunding in general

Types of Crowdfunding

The purpose

Campaign

Advantages & Disadvantages

Crowdfounding - definition Realization of entrepreneurial

projects

Collecting financial means

Reaching a large number of

people through online

platforms

Elements of crowdfounding The initial team with an idea

A group of people supporting

the initial team

Internet platforms: Indiegogo,

Crowdfounding, Kickstarter

Types of crowdfunding (1)

Rewards crowdfounding:

based on the concept of

rewards

Entrepreneurs sell their

product or service in advance

Types of crowdfunding (2)

Equity crowdfounding: the

investors invest money in the

product or service

Convenient for startups or

small businesses

Also known as crowdfunding

Types of crowdfunding (3)

“Peer to peer”

Group financing based on

donations

Group financing based on

debendures

Hybrid models

Crowdfounding

Is consisted of a large number

of campaigns which started

offline

Has different purposes

Main purpose: penetrating

foreign and global markets

Crowdfounding meetEENg RI

20/1/2016 (1) Ladislav Jurić, BAGGIZMO

Topic: how to prepare a

project for entering an

international platform for

group funding

The BAGGIZMO project: a

unique gadget bag

Crowdfounding meetEENg RI

20/1/2016 (2)

Introducing:

Crowdfunding phases

Platforms

Duration and job descriptions

The BAGGIZMO project

A crowdfunding campaign (1)

The BAGGIZMO project

phases:

1st phase: planning and

product development

• creating the campaign

theme

• testing the product

A crowdfunding campaign (1)

2nd phase: penetrating the

internet

• launching the product

into the social

environment

• marketing and promotion

A crowdfunding campaign (3)

3rd phase: execution and

engagement

• campaign flow

• crisis management

A crowdfunding campaign (4)

4th phase : production and

support

5th phase: delivery

The BAGGIZMO project

Campaign aspects:

Financial

Operational

Success

Time

Support

Crowdfounding platforms

Kickstarter

Indiegogo

Crowdrise

Quirky

Tilt

Crowdfounding strengths

Capital not needed

Upscaling product and

business reputation

Avoiding loss of a greater

amount of money

Possibility of producing

atypical products and services

Crowdfounding weaknesses

High degree of risk

Copyright infringement

Unsuccessful campaigns

Various production risks

Products that fail to meet

certain characteristics

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