Digiroad TomTomin lähdeaineistona

Miika Mäkelä

Expert Geographic Sourcing Analyst (paikkatietoasiantuntija)

Miika Mäkelä

Expert Geographic Sourcing Analyst (paikkatietoasiantuntija)

miika.makela@tomtom.com

3

World leader in location and

navigation products

and services

Headquartered in Amsterdam

3

3500 employees worldwide

Yli 4000

Who we are

Database Production

• Data Entry at off-shore production plant: partner Cyient

(Infotech) : – Noida (New Delhi) & Hyderabad

– + 700 digital cartographers

– Manual editing & automated production (compilation & conflation)

– + 100 software developers

Noin 30 hengen tiimi pohjoismaita varten

Our History

6

1991 2013 1996 2001 2004 2005 2006 2007 2008 2009 2010 2011 2012

Founded Fully focused

on car

navigation

Acquisition of

fleet

management

company

Set up

Automotive

First line fitted

Automotive

product with

Renault

First sports

watch launched

with Nike

Launch of

TomTom GO

and sports

watches

First navigation

software

launched

Introduction of

the PND

Acquisition of

HD Traffic

technology

Acquisition of

Tele Atlas

HD Traffic

available across

Europe

Global content

deal with Apple

7

Concord

Southfield

Mexico City

Sydney

Taipei

Shanghai Tokyo

Pune

Kuala Lumpur

Jakarta

Lebanon

Irene

Singapore

Bangkok

Employees

50 – 200

5 – 50

> 200

Eindhoven

Madrid

Paris

Edinburgh

Istanbul

Ghent

Copenhagen

Calne

Milan

Munich

Zurich Budapest

Berlin

Leipzig Prague

London

Amsterdam

Lodz Warsaw

Moscow

Harsum

Stockholm

Helsinki

Vienna

Lisbon Seoul

Our offices

Sao Paulo

San Jose

HR/I

T/F

acilitie

s

Corp

ora

te o

ffic

e/L

egal/

FSSC

TechO

ps

Supply Chain/Customer care

Hardware Engineering Services

Sales and Marketing Consumer

Sales and Marketing Automotive

Online

Consumer Automotive, Enterprise & Government

Telematics

Sales and Marketing Enterprise & Government

Our organisation

Maps Traffic

Places Custom systems

Fleet Management

Mobile Sports

PND Navigation

Speed cams

LBS

Sales & Marketing Business Solutions

Customer Care

8

9

1. Digiroad TomTomin näkökulmasta 2. aineiston pyörittely – TT_DIGIROAD 3. aineiston imurointi – RNAF

10

1. Digiroad TomTomin näkökulmasta

11

Digiroadin vahvuudet...

Koko Suomi nätisti yhdessä paketissa!

12

Digiroadin heikkoudet...

13

Tärkeimmät tietotyypit:

1. Geometria (reititystopologia ja etäisyys)

2. Tienimet (määränpää)

3. Osoitenumerot (määränpää)

4. Nopeusrajoitukset (nopein reititys, ETA)

5. toiminnalliset tieluokat (järkevin reititys)

x. sen jälkeen kaikki muu...rajoitukset yms.

Vrt. Digiroad tärkeys ranking

1. joukkoliikenteen pysäkit

2. nopeusrajoitus

3. kääntymisrajoitukset

4. toiminnallinen luokka

5. liikennevirran suunta

6. suurin sallittu (7 eri ominaisuutta).

14

Geometria:

15

Tienimet:

16

Osoitenumerot:

17

Nopeusrajoitukset: Vain noin 35% Digiroadin

tiestöstä on nopeusrajoitus

18

Toiminnalliset tieluokat:

Ja hiekkatiet... Entäs sitten yksityistiet?

moottoritie

19

...keväällä 2013 näimme valon!

2. aineiston pyörittely – TT_DIGIROAD

20

2. aineiston pyörittely – TT_DIGIROAD

Manipulator workbench yhdistää Digiroad-aineiston tarvittavalta osin ja luo

TomTomille tärkeimmät attribuutit yhteen (3een) tiedostoon.

Luodaan

yksilölliset

ID:t –

fmedataset

+ID

POI dataan

yhdistetään

nimet

Blocked

passages

piste

kohteet

Manipulator luo

kaikki muut

tarvittavat

attribuutit

Ulos FGDB

muodossa

21

2. aineiston pyörittely – TT_DIGIROAD

Manipulator custom transformer luo tarvittavia attribuutteja tuomalla

SEGMENTTI tiedostosta LIIKENNE_ELEMENTTI tiedostoon dataa. FeatureMergereitä

on kymmeniä peräjälkeen ja prosessointiin menee yli 10 tuntia.

22

2. aineiston pyörittely – TT_DIGIROAD

Manipulatorin

lopputulos näyttää

tältä...

23

...ja nälkä kasvaa syödessä!

3. aineiston pyörittely – RNAF

24

3. aineiston pyörittely – RNAF

RoadNetworkAttributeFusion workbench vertaa Digiroadin geometriaa

TomTomin geometriaan ja jos vastaavuus löytyy riittävällä tarkkuudella, se

tuo/korvaa määritellyn attribuutin TomTomin kantaan.

GeometryEngine

– RNAFin ydin...

25

3. aineiston pyörittely – RNAF

GeometryEngine custom transformerin temput:

PrcInsideBuffer -

GeometryEnginen

ydin...

• Bufferoimalla etsii lähellä olevat lähdeaineiston vektorit

• Laskee kuinka suuri osuus on bufferin sisällä ja hylkää vain hieman sisällä olevat

• Etsii lähellä olevat vektorit myös Nearest Neighbor menetelmällä

• Pilkkoo lähdeaineiston saman mittaisiksi elementeiksi kuin TT:n aineisto jotta...

• Verrataan lähdeaineiston ja TT-aineiston azimuutteja.

Kun uskottava vastaavuus on saavutettu, verrataan attribuutteja

Thank you

Any questions? Jos ei nyt... saa olla myös jälkeenpäin yhteydessä!

Miika Mäkelä

Miika.makela@tomtom.com

040 509 4964

Our History

27

1991 2013 1996 2001 2004 2005 2006 2007 2008 2009 2010 2011 2012

Introduction of

the PND

28

Our assets

Navigation

Traffic

Auto

motiv

e s

yste

ms

Maps HISTORICAL TRAFFIC

REAL-TIME TRAFFIC

DYNAMIC ROUTING

GEOCODING Speed cameras

GEOCODING PND

Geographic content & software

iPhone App TomTom Sports

Core content

POIs

Fleet Management solutions

ADAS

HAROLD GODDIJN CEO

ALAIN DE TAEYE

Board member MARINA WYATT

CFO

TomTom Management Board

The most up-to-date map

IQ Routes

Free daily map changes from the Map Share community

TomTom Traffic

Our unique 4 layer approach

31

IQ Routes

IQ Routes calculates a smart and

efficient route. Historic speed data

and travel time give insight into

localised details like rush hour, hot

spots and slow traffic

Calculates the fastest routes for any time of the day

32

Key innovations

33

Tom Tom PND market share Q1 comparison: Europe, North America, Australia (since 2011 – 2013 in%)

Source: GfK, NPD and company data,

0%

20%

40%

60%

80%

100%

2011 2012 2013

29% 24% 23%

0%

20%

40%

60%

80%

100%

2011 2012 2013

45% 29% 35%

0%

20%

40%

60%

80%

100%

2011 2012 2013

50% 55% 54%

0%

20%

40%

60%

80%

100%

2011 2012 2013

50% 48% 52%

France

0%

20%

40%

60%

80%

100%

2011 2012 2013

38% 38% 49%

Germany

0%

20%

40%

60%

80%

100%

2011 2012 2013

47% 46% 50%

EU

0%

20%

40%

60%

80%

100%

2011 2012 2013

73% 63% 73%

The Netherlands

North America

Australia UK

34

Countries where we sell our PNDs

35

Interactive

Map

3D Maps My Places All-new

Route Bar

Quick Search

The all new TomTom GO

36

TomTom app for iPhone/iPad

TomTom IQ Routes

Spoken street names

Map share technology

TomTom speed cameras

TomTom Traffic

36

Lifetime maps

37 37

TomTom Sports Watches Introducing the New Range of TomTom GPS Sport Watches

38

Consumer Products

39

Product portfolio

Low-end PND

Mid-range PND

START 25

TomTom GO

VIA 135

TomTom Rider TomTom Sports

Watches

iPhone and Smartphone

products

40

Automotive

41

Product portfolio Maps

Software Services

Custom systems

42

Supplying the leading car manufacturers with maps

43

Licensing

44

Product portfolio

Maps Real-time Traffic

Historical traffic

Places Location Based Services

45

Top 15 Licensing customers

46

Advanced geometry

Historical traffic information

Advanced driver attributes

Real-time traffic information

TomTom Traffic

Morning Peak Hour Evening Peak Hour

Product innovation

47

TomTom Traffic

Precise real-time information that pinpoints exactly where traffic delays start and end.

Unrivalled road coverage on more than 99% of roads, including all secondary and slip roads.

Only TomTom Traffic combines information from major traffic authorities with crowd-sourced real-time data from over 350 Million drivers world-wide.

World-class traffic information

48

Creating TomTom Traffic: data sources Range of high-quality real-time data sources

IQ Routes

49

Only TomTom Traffic pinpoints exactly where jams start and end

6 May 2015 49

Competitor Traffic TomTom Traffic

• TomTom Traffic pinpoints the start and end point of traffic to within 10m. It is so precise, it

can even warn you as you approach the tail of the jam and if you are approaching too fast

• The nearest competitor locates start and end points of traffic to within 100m

50

Global map coverage TomTom maps reach industry-leading coverage of 37 million kilometers of roads, covering 111 countries worldwide

Hybrid Sources

Field Survey

Community Input

Mobile Mapping

Aerial Images And Remote Sensing Data

Governmental Sources

Private Sources

Digiroad!

Esim. Fonecta Esim. Blom

52

qu

ality

ch

eck

Change detection

algorithms

Consistency checking

algorithms

Validation

algorithms

Automated feature

creation algorithms

Sources Advanced

technology Products

Urban

maps

Address

points POIs

Landmark

icons

Traffic

solutions

Advanced

city models

2D city

maps

GPS measurements

Community input

Field survey

Authoritative sources

Our rigorous map quality framework