Branding on Unilever

7/30/2019 Branding on Unilever

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Introduction to UnileverMarch 2009

Contents

Overview of Unilever Slide Mission 3-4 Geographic reach 5 Categories and brands 6-7 Strategic priorities 8 Management & organisation 9-11 Social responsibility 12 Customer partnerships 13-14

Innovation driving growth 15-19

Local roots and global scale 20-26

Financial summary Unilever financial performance 27 Commitment to shareholder value 28

Legal structure, governance and shares 29-35

Contact information 36


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This presentation may contain forward-looking statements, includingforward-looking statements within the meaning of the United States PrivateSecurities Litigation Reform Act of 1995. These forward-looking statements

are based upon current expectations and assumptions regarding anticipateddevelopments and other factors affecting the Group. They are not historical

facts, nor are they guarantees of future performance. Because theseforward-looking statements involve risks and uncertainties, there are

important factors that could cause actual results to differ materially fromthose expressed or implied by these forward-looking statements. Further

details of potential risks and uncertainties affecting the Group are describedin the Groups filings with the London Stock Exchange, Euronext Amsterdam

and the US Securities and Exchange Commission, including the AnnualReport & Accounts on Form 20-F. These forward-looking statements speakonly as of the date of this presentation.

Safe harbour statement

Our mission

Unilevers mission is to add

Vitality to life.

We meet everyday needs of nutrition,

hygiene and personal care with

brands that help people feel

good, look good and get more

out of life


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Adding Vitality to life

160 million times a day, in 150 countries, people useour products at key moments of their day

Scale and geographic reach

Our deep roots in local cultures and markets around the world give us our strong relationshipwith consumers and are the foundation for future growth. We will bring our wealth of knowledgeand international expertise to the service of local consumers - a truly multi-local multinational -

extract from Unilevers Corporate purpose

The Americas | 13bn | 32%

2008 Turnover 40.5billion

Western Europe | 13bn | 32%

AACEE | 14.5bn | 36%

Present in 150 countries around the world; 174,000 employees*

*as at end 2008


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Savoury, Dressings &Spreads

Personal Care Ice Cream &Beverages

Home Care

Unilevers Portfolio of CategoriesSavoury

Dressings

Ice Cream

Laundry

Household Cleaning

Deodorants

Spreads

Tea

Daily Hair Care

Mass Skin

Oral Care

World Number 1

World Number 2

Local strength

Leading Category Positions

Strong category positions

19%

35%18%

28%

*as at end 2008

Business Overview

Big global brands

Top 25 brands = of Unilevers sales

*as at end 2008


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Unilevers strategic priorities

Personal Care Developing &Emerging Markets

Vitality

Chief Executive Officer

President

Asia Africa &

CE Europe

President

Foods, Home

& Personal Care

President

Americas

Chief HR

Officer

A global management team

Non-Executive Chairman

Michael Polk Harish Manwani Vindi Banga Sandy Ogg James Lawrence

Paul Polman Michael Treschow

President

Western Europe

Doug Baillie

Chief R&D

Officer

Genevive Berger

Chief Finance

Officer


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Categories

Deliver global platforms

Responsible for:

Brand development

Innovation

Research and Development

Accountable for:

Medium/long term market share

Brand health

Innovation metrics

Category value creation

Regions and CategoriesClear, distinct, complementary roles

Regions

Execute on the ground

Responsible for:

Managing the business

Deploying brands and innovations

Customer management

Accountable for:

Growth

Profit

Cash flows

Short term market shares

People are the heart of our businessHarnessing, developing and rewarding their skills, energy and

commitment is our priority

Unilever is one of the worlds most culturally diverse companies, withtop leadership from 20 nations.

More than 35% of

managers worldwide arewomen.

Our people


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Customer partnerships

Unilever has unparalleled reach across the store, bringingunique shopper insight to our partnership with customers

Innovation Driving Growth

Vitality

Bouillon jellyproprietary technology

Making foods healthier

A unique slimmingtea twice as rich in catechins

to help maintain yoursilhouette

Driving sustainability

Stronger functional claims

Nutrition

Family Goodnessbrings better

nutrition for familygrowth

For better tasteand with less fat

Detergent concentrationtechnology for less

water, less transport,higher margins


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Superior Technology

An unrivalled multi-sensorial experienceusing cold roller technology

Magnum Temptation

Delicious lightmayonnaise with only

3% fatWith unique citrusfibre technology

Hellmanns Light

Vaseline Clinical Strength

Comfort Fresh Technology Release

Clinically proven to provideprescription strength

moisturisation

Comfort with breakthroughtechnology

Do the moves to release thefreshness


Rapid roll-out

Dove Go Fresh

52 countries

New Lipton Pyramid Tea

Axe Dark Temptation

Hellmanns with citrus fibre

55 countries

30 countries 40 countries


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Premium

Mid tier

FamilyValue

Products available at various price-points

Example Ice Cream


Science and Technology Strengths

Spray TechnologyDeodorants

StructuredOils and Emulsions

HairTechnology

Skin Mildnessand Moisturizing

Product Processinge.g. Ice Cream

Science of Tea

Some examples:


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Local roots Global scale

Local roots with global scale

Global portfolio of brands andcategories

Dedicated R&D investment

Shared values and standards ofbehaviour

Understanding of the localconsumer

Brands and products across awide range of income levels

Critical mass on the ground

Corporate reputation with local

stakeholders and talent pool

Our heritage and local expertise

mean that D&E is in our DNA

Leveraging our scale brings usadvantages over local competition

1bn new consumers in next 10 years based onpopulation and income growth

Consumer spending is growing faster in D&E than inthe developed world

Rising per capita income gives disproportionategrowth in per capita consumption for Unilevercategories

The D&E opportunity


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The D&E opportunity

0.5

2.6

2.6

Affluent

Aspiring

Striving

D&E Population in 2008(billions)

Annual per capita consumption ()

Source: Absolute value. Euromonitor 2007

Detergents Shampoo

The opportunity in our categories

India

Chi

na

Indo

nesia

Brazil

USA

India

Chi

na

Indo

nesia

Brazil

USA


13/19

Growth Strategy: Priorities

D&E Markets

New consumers

Trading consumers up

Consumer penetration

Conversion in foods

1 billion newconsumers inthe next 10

years

Loose LeafTea

Standardteabags

Pyramidteabags

Re-closablemulti-usesachets

Deo ministicks Mini cubes

Packaged food opportunity

A major driver of Unilevers growth

Western

Europe

38%

North

America

23%

D& E

36%

% 2004 Sales % 2008 Sales

Other developed3%

Other developed3%

D&E underlying sales growth c. 9% p.a. since early 1990s

D&E

44%

North

America

21%

Western

32%

D&E

47%

North

America

18%

Western

Europe

32%


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D&E Growth is Profitable

2008 Operating margin before RDIs*

* Restructuring, disposals and one-off items

Unileveraverage

Unilever Financial Performance

4.34.2Net Profit before RDIs** bn

1.791.321.191.070.87Earnings per share*

3.93.94.54.45.5Net Cash Flow from operating activities bn

1.431.39Earnings per share before RDIs**

5.34.13.73.32.7Net Profit* bn

5.95.8Operating Profit before RDIs** bn

7.25.25.45.14.0Operating Profit bn

40.540.239.638.437.2Turnover bn

20082007200620052004Total Unilever

** Restructuring, disposals and one-off items* Continuing operations


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Commitment to shareholder value

our road to sustainable, profitable growth, creating long term value for our shareholders, ourpeople, and our business partners extract from Unilevers Corporate purpose

Unilever measures its Total Shareholder Return, over a 3 year rolling period, amongst a peergroup of 20 other companies.

Peer group in 2008

Avon

Beiersdorf

Cadbury Schweppes

Clorox

Coca-Cola

Colgate

Danone

Heinz

Kao

Kraft

Kimberley Clark

Lion

LOral

Nestl

Orkla

Pepsico

Procter & Gamble

Reckitt Benckiser

Sara Lee

Shiseido

Unilevers TSR position relative to the peergroup over a rolling 3 year period

0

7

14

21

1998 2000 2002 2004 2006 2008

Unilever was formed in 1930 from two companies:

It was a full business merger, operating as a single business entityTwo separate legal parent companies were maintained:

- Unilever NV (Netherlands) and Unilever PLC (UK).

This works through an equalisation agreement and other contracts betweenthe two companies

Legal structure, governance and shares

Margarine Unie(Netherlands)

Lever Brothers(UK)


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Legal structure

Unilever NV and PLC have separate legal identities but operate as a single entity

NV shareholders

PLC shareholders

Directors

NV PLCEqualisation

One Unilever Operating Units

Legal structure

These have evolved in response to developments in Europe (UK Combined Code, DutchCorporate Governance Code) and the US (Sarbanes Oxley, NYSE listing rules)

Unilever operates a unified board: the boards of NV and PLC comprise the samedirectors

There is a majority of independent, non-executive directors on the board. The

Chairman is non-executive

The boards have ultimate responsibility for the business as a whole

Details of current arrangements can be found in the report and accounts in the investorcentre at www.unilever.com

Unilever firmly believes in maintaining high standards of CorporateGovernance


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Share listings

Unilever NV ordinary shares or certificates (depositary receipts) are listed on the stockexchanges in Amsterdam and as New York shares on the New York Stock Exchange.

Unilever PLC ordinary shares are listed on the London Stock Exchange and asAmerican Depositary Receipts in New York. Each ADR represents 1 underlying ordinaryPLC share.

There are 1 714 727 700 NV ordinary shares in issue, each with a nominal value of0.16.

There are 1 310 156 361 PLC ordinary shares in issue, each with a nominal value of 31/9 pence.

The equalisation agreement between NV and PLC is such that each NV ordinary sharehas the same rights and benefits as each PLC ordinary share.

The combined share count excluding treasury stock, for calculating basic EPS, was2,789 million at the end of 2008.

Further information can be found in the investor centre at www.unilever.com

Share listings

For details of proposed changes to dividend schedule

please see www.unilever.com/investorrelations/shareholder_info/dividends

Notes:*Relates to interim and final dividends per ordinary share

Final 2008 dividends subject to AGM approvalUS dividends based on exchange rate on 4 Feb 2009

Exchange

Share

Ticker

Dividend pershare 2008*

Amsterdam

UnileverNV

UNA

0.77

London

UnileverPLC

ULVR

0.61

New York

UnileverNV NY

UN

$0.99

UnileverPLC NY

UL

$0.91


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Share listings and ownership

Share listings as a percentage ofcapital

Share ownership* by country at theend of 2008

Netherlands

12% USA23%

NV NY10% UK

32%

PLC

38%

Other33%

NV

47%

PLC ADR5%

Taxation on dividends for US residents

This information is intended to provide general guidance only. Actual taxtreatments will depend on specific circumstances. US residents should consult

their local tax advisers.

The information shown is generally applicable to a typical US resident.

Further information can be found in the Unilever Annual Report & Accounts,available on the investor centre at www.unilever.com

Share

Unilever NV(Netherlands)

Unilever PLC(UK)

Local withholding tax US tax Effective tax on dividends

15% eligible for creditAgainst US income tax

Max 15% Max 15%

None Max 15% Max 15%


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Further information and contact details

The IR team can be contacted bytelephone as follows:

+ 44 (0) 20 7822 6830

Or by e-mail at:[email protected]

The shareholder centre at www.unilever.com gives informationon how to purchase Unilever stock.

More information on Unilever is available at www.unilever.com

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