Blip Fm Overview 2011

8/8/2019 Blip Fm Overview 2011

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Marketer Overview

2011



Be a DJ and share yourfavorite songs

Insanely Addictive

A Viral Tool. Synchwith other socialplatforms

Social Network –

Discover new music,interact with otherDJs, and build afollowing

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Blip.fm is “Twitter forMusic”



54% Female

46% Male

Music Lovers – Influential Users

Over 21 Years Old90%

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Source: Nielsen June 2010

Audience and Users



Blip.fm is #1 in Social Music

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Source: “Blip.fm Dominates Social Music Mindshare…” ReadWriteWeb, September 2010

# o f P o s

i t i v e R e s p o n s e s



800,000+ influential micro-bloggers share their music andlifestyle tastes

60MM monthly impressions

1MM monthly uniques

50MM+ minutes of monthlyonsite time

Multiplier effect of posting toother social networksReach

30MM unique individuals onTwitter

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Average Social Reach of a Blip.fmMicro-blogger

Source: Twitter & internal analytics

Why Blip.fm



Dynamic Brand Account

Create a DJ to represent

your brand.

We create Blips and deploy

them via Smart Scheduling,targeting specific times or

events.

‘Active’ presence drives

accumulation of followers

and exposure into the music

community.

Inject a human (e.g.

responding to directed or

reply Blips)

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DJ Coors It’s Beer o’clock. Time to bust out of the officeand grab a Mountain Peak twelve-pack!

1. Your Brand as a DJ



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1. Your Brand as Recommended DJ



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2. Engage DJs to Spread the Word

1. 800k “Micro-blogging

DJs…”

2. Who broadcast to their social

graphs via Blip.fm…

3. Can reach their 30 MILLION

uniques via user generated

branding opportunities

Blip.fm will work with your brand to incentivize our DJsto share cool things that your brand is promoting.(Please see Def Jam Case Study)



Blip is the second largest

referenced website on

Twitter

Source: Cli.gs

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And we make it easy to AUTOMATICALLY share blips onTwitter, Facebook, Friendfeed, Last.fm and other sites.

2. Engage DJs to Spread the Word



Leverage the information

from listener behavior

The brand slides up from

the player control bar(page bottom)

The moving visual and

our targeting have

created CTRs of

approximately 0.5%

Drive traffic to microsites

based on geographic

location, demographic,

or specific content

Player Bar

Baby It’s 5pm and DJ Coors says thebeer is COLD!

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3. Sustaining Media



Post Blip

•The Post-Blip unit appears

immediately after a user Blips a

song

The featured brand/product

box leverages the information

provided by Blip.fm DJs when

selecting and Blipping music

Include branding in conjunction

with an artist or genre of musicto reach a specified

demographic

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3. Sustaining Media



Standard IAB units

Accommodates Rich Media(Please see Warped TourCase Study)

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3. Sustaining Media



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Email Branding

Blip.fm sends out 600k emails

every week to its user base

Email update includes, top

fans, new listeners, and top 10

songs blipped in the past week

Opportunities for editorial

commentary about brands or

sponsorship

3. Sustaining Media



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Unique Branded Content

LIVE performances by

AWESOME bands at the Blip.fm

Studio in San Francisco

Promotion to 40MM uniques

with Homepage features on

partner sites

Marketing the event, artist,

and sponsor

Band promotion via their own

social networks

Blips from staff and key

influencers reach Twitter, FB

users and millions of Blippers

4. Blip.fm Session Original Content



www.blip.fm

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Kevin King

[email protected]

(718) 801-1022



Objective: Target musicdemographic on Blip.fm, createawareness for the tour, and drivetraffic to the tour site viainteractive ad units

Proposal: Develop non-intrusive

page-peel ad with roll-overfeature and video

Price: $13 CPM (run dates: 6/1 –8/23)

Results:

3.1% CTR8.6% Rollover rate0.7% video rate

Client was “stoked” and wants torun the program again next year

(Source: Indieclick)

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Warped Tour Festival Case Study



Objective: Target musicdemographic on Blip.fm,create awareness of the Rdiosubscription service.

Proposal: Site wide displayinventory.

Price: $6 CPM (run dates:12/10– 12/31)

Results:

.06% CTR

(Source: DoubleClick for Publishers)

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Rdio Awareness Campaign



Objective: Create awareness forDef Jam 25th anniversary, get DJsto participate telling their friendsabout it, and drive traffic tomicrosite

Proposal: Weekly DJ set prizes foractive Blippers who blip or tweetmicrosite URL

Results:

14,000+ Blip.fm users followed Def Jam

Thousands of uniques sent to microsite

Millions of media impressions

Millions of blip and tweet impressions

Client felt # of impressions and

participation was “great!”

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Def Jam DJ Engagement Case Study

Blip Fm Overview 2011

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