This album cover features a long shot of the protagonist which reveals her body and image. She is portrayed in a mysterious way through her physicality which looks to be ‘petite’ and ‘controlled’ by holding her foot and her cheek perhaps as support. This creates the impression that the artist is innocent, and reinforces her ‘sweet’ nature. Ariana is not looking towards the camera as her eyes are closed which creates a peaceful and thoughtful image, but could also reflect the idea of ‘dreams’ and ‘emotions’ which may suggest that her album is perhaps meaningful through the lyrics. By not giving eye contact through a eye line match, it creates a sense of secrecy, suggesting that the album is personal, and the audience are able to listen, however possibly not relate. Her expression is emotionless which may reveal deep thought and adds a sense of sadness to the cover. This goes against typical conventions of pop music as Digi-packs usually look eye-catching, and the artists face is usually endorsed through an extreme close up.

The protagonist is wearing clothing in which may appear ‘raunchy’ and ‘provocative’ to the secondary target audience of men, because it contributes to a male gaze as it reveals her legs and neck in a sexualized way, due to revealing parts of the artists body that are delicate. This brings the audience closer to the artist as they are able to see the artist in a more personal way through her sex appeal. Her clothing however, creates a fashionable and quirky look, as the two-piece is opposing to what the mass audience would usually wear. This contributes to the pop genre, as the artist is wearing unique and unusual clothing, which may inspire her female primary audience to be individual in their style. Although her clothing is revealing, Ariana has stated that she is not all about ‘image’ , which suggests that she is wearing the frilly outfit to appear ‘sweet’ or different to other artists within the industry. The clothing is black, connoting power and domination, which is opposing to her motif and personality, but this may motivate the audience to listen to her album as it may suggest a change/alteration in her music. The white shoes she is wearing makes reference to her music video to ‘Problem’ which is a single included in the album, to create an association between her synergistic products.

The front cover image is taken in a studio, with a black background. This creates a professional image which suggests that Ariana is focused on her music being the main thing that she does, and she wants her passion to rub off onto the audience. Because of the black background, the black and white image makes Ariana stand out more, and creates the look that she has spotlights on her. This highlights her impact on the music genre, suggesting that she stands out and is recognizable in the industry. The lighting gives her a glow, creating a goddess-like appearance. This contributes to the idea that the artist is seen as an idol, especially to teenaged girls as they find her attractive and ‘perfect’. Her makeup appears to be subtle, creating a sense of innocence and natural beauty, which may inspire teenaged girls to feel self actualized about their own appearance. Ariana’s hair follows a typical style that she is known for. Her hair appears elegant and glistening, and having it tied back, reveals more of the artists image and highlights her attractive jawline.

The text, centrally aligned on the front cover of the digi-pack, appears to be handwritten in a baby pink font. This creates a personal touch to the album, and suggests that Ariana has written it on herself. This may reinforce the idea that the songs on the album are personal, which brings the audience in closer to the artist as her personal life and identity is revealed. The colour highlights her typical ‘girly’ image and reinforces the femininity that Ariana brings to the pop genre. The name ‘Ariana Grande’ is presented in a white, capitalized font which is used as a logo for the artist across different media sectors. All of the artists products have the same font, which links all of her synergistic products and creates a ‘world’ of the artist. The capitalized font also highlights the importance and popularity of the artist, which makes it more locatable for the audience to recognize. To contribute to this idea, all of the songs presented on the back of the digi-pack are written in the same font.

The main colour on the back of the digi-pack is a light purple/lilac which has connotations of elegance, beauty and the emotion of love, which reflects Ariana’s character as being symbolic. It creates a ‘sweet’ look to the CD and suggests that her music is opposing to other artists within the genre. The bar code for the album is presented at the bottom of the album which makes it easy for the audience to find the album online, or to purchase.

Also on the back of the digi-pack, information about the record label is located left aligned at the bottom. This may broaden the audience for the album because people may like other artists of the same record label, and may be influenced to buy the album to fulfill their interest. The logo for Ariana’s ‘Republic’ record label is presented, which reinforces the large institution that she belongs to, and reinforces her fame and success.

Inside the Digipack, there is a sleeve note which incudes exclusive information about the album. For example, it includes publication, production, management, engineering and vocal information for the album. This information would be hard to find in other paces, which is therefore an advantage of getting the album because it gives the audience more knowledge on the artist. A personal touch is included within the sleeve note, which creates a close relationship between Ariana and the audience, as it makes the audience feel like they are being personally told about who inspired her.

The disk follows the same colour scheme that is carried out through the whole digi-pack. The image presented on the disk is an extreme close up of Ariana Grande through a eyeline match. The image creates a reference to the music video for the hit single ‘Problem’ which reinforces the most popular single on the album. The shadows used in the image creates a sense of secrecy, that is perhaps waiting to be reveled by listening to the album. Also on the disk, there is information about ‘Republic records’ in a pink font to maintain the girly image created and to reinforce the artists background and label. The disk appears to follow a similar styled conventions of films by looking cinematic, which reflects Ariana’s previous career as an actress, and her passion for broadway music.