TREND CLASS uitdaging voor Vlaamse ondernemingen

tijdstip: 25 maart 2009 - 14:00

lokatie: A Loft Gent

een namiddag die inspireert

trends

“Companies that ride the currents succeed; those that swim against them usually struggle. Identifying these currents and developping strategies to navigate them is vital”

Ian David ~ Mc Kinsey

veranderende invulling van individuele noden

ontwikkeling in tijd

(ge)volgen

invloed

innovators early adopters

majority laggards

gartner trend cycle 2006

Microtrend0-5 jaar

markt wat gebeurt er in onze markt?

Macrotrend5-10 jaar

consument Hoe gedragen consumenten

zich?Megatrend

10-30 jaar

maatschappij In wat voor wereld leven wij?

feminisering

humanisering

dematerialiseringverduurzaming

vergrijzing

aziatisering

globalization

localization

technologization

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicfragmentation

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music

I listen to electro...but not electro electro...more electro body music

I listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body musicI listen to electro...but not electro electro...more electro body music

trendsspotten

92 289 349 European Youngsters

between 14 & 25

social network monitoring

bagwatching

fridgewatching

streetcombing

focus groups

urban youth files

room skipping

online surveys

style watching

diaries

35

Thursday 29 October

Before I begin my diary for one week, I am going to introduce myself to you so

you know who you!re dealing with.

I!m Dieuwertje Heuvelings, 19 years old and living in the centre of Amsterdam.

Currently I work at a booking agency and I!m in my second year Media and

Entertainment Management. I also write for Rassion Magazine that!s a Dutch

blog from me and my friends. I live with my closest friend in a beautiful apartment

close to dam square, I!m in a relationship for over a year now with the best Dutch

upcoming writer James Worthy. Venlo is my native city its 200 km from Amsterdam

near the German border, my father and my sister still live there same with some

good friends of mine. Amsterdam is the most beautiful city on the planet and

wherever I want to live in my further life I want to end here, in Holland!s Venetia.

I love music, I could not think of a life without it. The genres I listen to the most are

Soul, Jazz and Hip Hop. I read a lot, I like reading historic novels about normal

people in a different century. History is one of my great passions I want to know

everything about everything. I also like to spend time at the cinema; the smell of

popcorn and the great seats make me want to go back time and time again. (This

hobby fits very nice with my interest in movies.)

What else is there to know about me? The casual stuff that I like to: dress up,

work, eat mangos, go to markets, smell washed laundry, go to parties, tease

my boyfriend!s little cat, look at beautiful art especially Salvador Dali, watch

Comedy Central, go to concerts, take Polaroid pictures and celebrate my life with

everybody around me. And I hate to ride a bicycle and rude young people who

don!t stand up for old people in the bus, tram or metro.

10/29/0811:03-16:11

10/30/0812:18-17:35

10/31/0813:41-18:28

10/29/0800:00-10:42

10/29-30/0816:29-09:46

10/30-31/0817:51-09:56

10/31/0810:44-13:03

10/31/0818:44-19:41

10/30/0810:09-12:01

10/31/0810:09-12:01

10/31/0820:03-20:16

5km

VIENNA 10/29/0810/30/0810/31/08

in between 193km

500m

NAME : renoAGE : 25STUDY /PROFESSION : study of architecture and transmedia artMOST MEMORABLE MOMENT IN YOUR LIFE :GOALS IN LIFE / DREAM : changing PERSONAL HERO : INSPIRATION : cities

tracking

generation by keywords

elements of youth culture

© trendwolves

youth trends 09

personal branding

lifestreaming

© trendwolves

[de]friending

© trendwolves

[de]friending

entertailors

36% of all youngstersplaces video clipson theinternet

turkish delight

hop, skip and jump

agents of change

social media

web2.0

blogs web2.0

web2.0foto’s

web2.0video’s

presentaties web2.0

Social Networks around the world

Netlog

BrandpaginaPolls

Facebook

BrandpaginaAdvertentieApplicatie

LinkedIn

BrandpaginaAdvertentieEenduidig beeld personeelApp Company Buzz

Twitter

Hashtags

research

het aantal blogs sinds 2003

blogs lezen research

RSS lezen research

websites taggen/sharen research

comments research

google alerts research

technorati research

google trends research

Monitoring research

Online Etiquette

Scan

Respect

Start

Story

Activeer

Belangrijk!

doe mee aan de conversatie

join the conversation

Tatoe je Tatabeste idee van de dag

Bedankt voor jullie inzet

Ellen De Vosellen@trendwolves.com Tom Palmaertstom@trendwolves.com