Sportclub 2.0Online = ook lokaal!Gijsbregt Brouwer

Groningen – 29 oktober 2009

Gijsbregt BrouwerSports 2.0

www.brightguys.nl

Sports 2.0Sport beleving

verbeteren met internet & mobiel

Sportclub =

vereniging

Vereniging=

sociaal

Internet=

sociaal

Sport 2.0=

sociaal

Sport = belevenis

Deepen:• Mobile• Smart stadium• Digital signage

Lengthen:• Communities• Games• Planning• Blogs• Registration

Broaden:• Communities• More content• Sport date/meet

Experience 1.0:• No mobile• No web 2.0• Not personal• No context

Build lasting Build lasting platformsplatforms

Social sports Matrix

Passive Active

Active Active communitycommunity

Active Active communitycommunity

clubsclubs

Active Active toolstools

ActiveActivetoolstoolsclubsclubs

Active Active newsnews

ActiveActivenewsnewsclubsclubs

ActiveActivenewsnewsclubsclubs

Active Active gaminggaming

ActiveActivegaminggamingclubsclubs

Social sports Matrix

ToolsTools

HYVES!HYVES!

WEBLOGWEBLOG

YOUTUBEYOUTUBE

TWITTERTWITTER

Twitter.com/gijsbregt

Linkedin.com/in/gijsbregt

Slideshare.net/gijsbregt

Delicious.com/gijsbregt

Brightguys.nl