PRESENTED by Mariam - Ornella - Frank

Background

Magnetic properties for mounting 1mm thickFlexible Light Weight New OLED technology Technology comes in 5 variances

OLED HDR CURVED 500RCONVEX WALL-PAPEREDGE SLICE TRANSPARENT

TV sales reduce to 34 millions units, in 2013 from 37.5 millions in 2012.

computerworld.com

Magnetic properties for mounting 1mm thickFlexible Light Weight New OLED technology Technology comes in 5 variances

OLED HDR CURVED 500RCONVEX WALL-PAPEREDGE SLICE TRANSPARENT

Rate of TV Changes per Household

Men are the main influencers in the buying decision of TVs

US

UK

China-Rural

China-Urban

Brazil

Average Age of TVs in Households Planning to Replace in 12 Months

Average Age of TVs Replaced a Year AgoDisplaySearch

0 42 6 8

allthingsd.com

wsj.com

70%

30%

CompetitionAnalysys

TRIBE

Problems Competitive market place

CommunicationObjective

To increase awareness by 20% for the LG Oled Tv.

Insight

Challenge Get customers to be emotional conected

to the Brand.

Sex sells

Touch Points

AWARENESS ENGAGEMENTCONVERSATION

BILLBOARD

PRINT

BUS SHELTERS

TECHNOLOGYBRAND

SEX APPEALLIFESTYLE

ENGAGEMENT TRANSACTION CONTINUITY

Big Idea

AttributesAppetite apeal

Suggestive

Simple

Big Idea