Post on 21-Feb-2017
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It’s all about METADATA
Corry Siegers@corrysiegers
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Company Videohier nieuwe filmpje toevoegen
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Media consumption forecast
Sources: ZenithOptimedia, IHS Technology
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Global IP Traffic Has increased 5x in
past five years. Will increase 3x over next
three years Video traffic
Traffic of wireless devices will exceed traffic (66%) from wired devices by
2019.
Devices
Globally, consumer internet video traffic
will be 80 percent of all consumer Internet traffic
in 2019,up from 64 %in 2014.
Mobile video
Globally, mobile data traffic will increase
10-fold between 2014 and 2019.
Mobile traffic
Nearly 75%of the world’s mobile data traffic will
be video by 2019.
Global network Forecast 2014 - 2019
Source: Cisco VNI Forecast report 2015
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‘To expose more relevant content to the
viewer’
Key challenge
6Know the journey of the consumer
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• Relevant content• Accesible• Discoverable
Key challenge – Customer Journey
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Information
Based27%
Auto Pilot61%
Research: ‘How the consumer decides?’
Viewing moments AV contentSource Bindinc ‘Research ‘How the viewer decides’ aug 2015
9Content Strategy - New World
Distribution strategy
Relevant content
Marketing strategy
Metadata strategy
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02
Recommendation
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Personalisation
01
Search
Tools for reaching the consumer in a digital world
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Curation
Metadata
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…….. in the end:The consumer
decides