Crossmedia voor Thieme Groningen en Wiedruktwat
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Transcript of Crossmedia voor Thieme Groningen en Wiedruktwat
WieDruktWat | crossmedia | 31 mei 2010
Omgeving Voorbeelden Doen
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http://www.flickr.com/photos/kevinl8888/2502133315/
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http://www.flickr.com/photos/95572727@N00/2462457722/
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http://www.flickr.com/photos/7773396@N07/2979032807/
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http://www.youtube.com/watch?v=6ILQrUrEWe8
Trends en ontwikkelingen
http://www.flickr.com/photos/82995349@N00/219336779/
Advertenties
Advertentiemarkt
Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers
Overall 2013
-10%Advertentiemarkt
Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers
2013 games
+15%Advertentiemarkt
Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers
2013 print
- 20%Advertentiemarkt
http://www.flickr.com/photos/82995349@N00/219336779/
Consument
Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers
Televisie en internet
48%Nieuws en informatie
Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers
Prijs
-50%Digitale content
http://www.uitzendinggemist.nl/
On demand
http://www.flickr.com/photos/jonathansin/4340472016/in/set-72157623247097763
Op maat: long tail
http://www.flickr.com/photos/82995349@N00/219336779/
Convergentie
Televisie, internet of telefoon?
http://www.ifa.philips.com/products/pp_net_tv.html
Internet televisie
http://www.flickr.com/photos/82995349@N00/219336779/
Social Media
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http://theconversationprism.com/
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http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/
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http://www.youtube.com/watch?v=D3qltEtl7H8
Crossmedia?
Crossmedia
een integrale inzet van
verschillende mediakanalen
ten behoeve van
één communicatieve
en/of marketing
doelstelling
Crossmedia
integrale inzet
verschillende mediakanalen
één communicatieve
doelstelling
Media:
?
Media:televisie, radio, print, online, games, mobiel, live events, theater, film etc.
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http://www.flickr.com/photos/58932090@N00/49545547/
http://www.flickr.com/photos/7466508@N06/3840027061/
Doelstelling
http://www.flickr.com/photos/scriptingnews/2699829038/
Verhaal
http://www.flickr.com/photos/44124348109@N01/4239651/
Medium specifiek
Activeren en meedoen
Relevant zijn
Voorbeelden
bron: nrc.next 22 april 2010
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http://ikampioen.nl/
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http://www.youtube.com/watch?v=LGwHQwgBzSI
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http://farm3.static.flickr.com/2580/3749673425_324aa42784_b.jpg
http://www.flickr.com/photos/66606673@N00/4016377260/
... met zenden!
Ga samenwerken!
Convergentie: middelen vrij denken
http://www.flickr.com/photos/46871800@N00/2491755602/
Relevantie
Peter van Teeselingcrossmediaspecialist.nlT +31 6 81369008
Feel free to ...connect, interact
or contact!