Download - Zoetis Case

www.spectrum.ie © SPECTRUM 2016.

CASE STUDY JUNE 2016


DELIVERING FOR YOUR BRAND. WE WORK WITH BUSINESSES ACROSS MANY SECTORS, HELPING THEM CREATE EFFECTIVE COMMUNICATIONS ACROSS A VARIETY OF MEDIA BY BRINGING TOGETHER A TEAM OF CREATIVE INDIVIDUALS. FROM SOME OF THE NATION’S BIGGEST BRANDS TO SMALLER START UPS - WE CREATE LIVING, BREATHING AND EVER EVOLVING PARTNERSHIPS WITH PEOPLE JUST LIKE YOU AND BRANDS JUST LIKE YOURS.WE ARE SPECTRUM.

ADVERTISINGART DIRECTIONBRANDING & IDENTITYEXHIBITIONCONCEPT DEVELOPMENTILLUSTRATIONPHOTOGRAPHYINTERACTIVEPACKAGINGREPORT & DOCUMENT DESIGNWEBSITE DESIGN


ZOETIS INC. THE WORLDS LARGEST ANIMAL HEALTH COMPANY WITH DECADES OF EXPERIENCE WITH THE LATEST SCIENCE TO DELIVER RELEVANT, HIGH-QUALITY PRODUCTS AND SERVICES THAT SUPPORT HEALTHIER ANIMALS AND BUSINESSES.ZOETIS COMMISSIONED SPECTRUM TO DEVELOP A CONCEPT FOR A CONFERENCE DISPLAY STAND FOR THE 2016 WORLD BUIATRICS CONGRESS (WBC) IN THE CONVENTION CENTRE DUBLIN. ZOETIS IS A WBC SPONSOR WITH THIS KEY INDUSTRY CONFERENCE ATTRACTING OVER 2500 DELEGATES FROM 60 COUNTRIES.

and the livin’ is easy.Summer time, SUMMER =

RELAXEDEASYFRIENDLY

ZOETIS = RELAXEDEASYFRIENDLY

SPACE= RELAXEDEASYFRIENDLYINFORMAL

A space to take a break

THE CHALLENGECREATE A INVITING SPACE THAT IS FRESH, EFFECTIVE AND EXHIBITS ZOETIS’S BRAND VALUES.


THE ‘STAGE’


ZOETIS IS ALL ABOUT THE PEOPLE AND HOW THEY HAVE A GENUINE LOVE FOR ANIMALS AND WELFARE

SO LETS MAKE IT PERSONNEL...WITH PHOTOS OF THE ANIMALS OWNED BY THE REPS AND STAFF WORKING THE STAND

PROMOTIONAL VIDEO ON FLAT SCREEN TV

A CUP OF TEA & An orange macaroon

THE ‘PROMO’THE ‘ELEMENTS’

BAR AREA

50' PLA

SM

A TV


THE RESULTWE DEVELOPED A CONSISTENT GRAPHIC DESIGN PROPOSAL THAT WOULD LEND ITSELF TO BOTH THE SHOWCASE EXHIBITION AND ALSO BE MODULAR IN DESIGN ENABLING THE CUSTOMER TO USE ELEMENTS AS AND WHEN REQUIRED.CONCEPT TO DELIVERYAS A FULL SERVICE MARKETING DESIGN AND FULFILMENT COMPANY SPECTRUM WERE ABLE SOURCE, SUPPLY, INSTALL, DISASSEMBLE AND EVEN STORE THE CONFERENCE STAND FOR FUTURE EVENTS.

PRINTDESIGNBUILDPLANNINGPROJECT MANAGEMENTSTORAGEADVERTISING


PRINTDESIGNBUILDPLANNINGPROJECT MANAGEMENTSTORAGEADVERTISING

JUNE 2016


COST EFFECTIVE THE POWER OF SPECTRUM’S IN-HOUSE PRINT AND PRODUCTION EXPERTISE ALLOWS FOR IMAGINATIVE DESIGN WITH A REALISTIC DELIVERY EXPECTATION. UNDER THE ONE ROOF, DESIGNERS TALK TO PRINTERS AND PRODUCTION PERSONNEL AND VICE-VERSA RESULTING IN FEASIBLE RATHER THAN FANCIFUL!


CREATIVE AT SPECTRUMAN IN-HOUSE CREATIVE TEAM WITH VAST EXPERIENCE IN THE BUILD, DESIGN AND EXECUTION OF BRANDS, THEIR COLLATERAL AND FUTURES. WE BELIEVE GOOD DESIGN CREATES DYNAMIC, EVER EVOLVING AND MEANINGFUL RELATIONSHIPS WITH CUSTOMERS. THESE POSITIVE CONNECTIONS HELP TO FOSTER BRAND LOYALTY, CURIOSITY & ENGAGEMENT.

FOR MORE INFORMATION PLE A SE CONTAC T

SHANE FAYHead of Sales

T: + 353 1 403 9671E: [email protected]

SPECTRUM, Unit 4044 Kingswood Avenue, Citywest Business Campus, Naas Rd, Dublin, D24 T6YE, Ireland.

T: +353 1 403 9600 W: www.spectrum.ie SPECTRUM is a registered Irish Company. Registered No.: 175147. Vat No.: IE 6575147S.