Download - The Personal Brand - Lecture at Haagse Hogeschool

A PERSONAL

BRAND Bastiaan van de Werk Roos & van de Werk Content + PR Shop

WHY KEEP

CREATING?

WHAT EXACTLY IS

INNOVATION?

NEW MEANINGFUL

INNOVATION?

great innovators

Joseph Jaffe 2010

INNOVATION?

MY WORKSPACE

DE NAME HURRICANE

BRANDING?

WHAT

BRAND

IS THIS?

In everything we do, we believe in challenging the status quo and thinking differently.

We do this by making our products beautifully designed and simple to use.

We just happen to make great computers. Do you want to buy one?

“We offer a wide range of well-‐designed, func4onal home furnishing products at prices so

low that as many people as possible will be able to afford them.”

Outside

I HAVE A…

POLICY STATEMENT

A PERSONAL

BRAND

LEARN TO THINK INSIDE THE BOX,

YOUR BOX

KNOW

YOUR

BOX

YOUR BOX

€

(personal value) what am I deeply passionate about?

(customer value) what drives my

economic engine?

(compe44ve value) what can I be

the best in the world at?

need bigger audience!

CONsTRAIN

YOUR

BOX

I'm going to launch a kick ass line of skin care

products.

Want to help brand it?

80%

van de huidproblemen worden veroorzaakt of verergerd door verkeerde of verkeerd gebruik van huidverzorgingsproducten. De absolute meerderheid van de vrouwen geeG aan niet goed te weten hoe zij hun huid moeten verzorgen. Er is geen duidelijkheid en er wordt heel veel onzin verkocht. Vaak fraai verpakt.

I know a LOT. I've got no budget.

Oh – I also don't have a product yet.

KENNIS: ik weet hoe het

zit

BELOFTE: geen bullshit

advies en producten die

werken

MISSIE: een gezonde en mooie huid

kan!

SHAKE

YOUR

BOX

75.000 UNIQUE vISITORS / MONTH

0€ › vitamine-a Zuur

› salicylzuur

› parabeneN

DRIVE STRATEGY

150k customers

450k custtomers

-‐11,5% algemeen

-‐4,5% topklinisch

2% privé

15%

academisch

25,5% ZBC

35% specialist

58% Xpert Clinic

SOME RESULTS

NPS SCORES

WANT TO

TOUCH

BASE?

Bas4aan@roos-‐vandewerk.nl

06-‐24283528

(or Google me)