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SOCIAL MEDIA DATA#SMME13 | 12 NOVEMBER 2013

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DANNY OOSTERVEER@DannyOosterveer | [email protected]

Datasexual | Redactie, research en het

beheer van sociale kanalen. En ga over

de technische doorontwikkeling van

marketingfacts.nl. Oh ja, en ik doe de

eindredactie van het Marketingfacts

Jaarboek. Dat alles bij Marketingfacts.

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NIET DIT…

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…MAAR DIT

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SOCIAL MEDIA DATA

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GOOGLE ANALYTICS

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VERKEER VAN SOCIAL MEDIA

2011

12%2012

20%

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VERKEER VAN SOCIAL MEDIA

2011

12%2012

20%2013

26%

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VIA?

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SOCIAL MEDIA MONITORING

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SOCIAL MEDIA MONITORING

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SOCIAL MEDIA MONITORING: COOSTO

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SOCIAL MEDIA MONITORING

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SOCIAL MEDIA MONITORING

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SOCIAL MEDIA MONITORING

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SOCIAL MEDIA MONITORING

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SOCIAL MEDIA MONITORING

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SOCIAL MEDIA MONITORING

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SOCIAL MEDIA MONITORING

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FACEBOOK ANALYTICS: FANRISE

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FACEBOOK ANALYTICS

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FACEBOOK ANALYTICS: DEMOGRAPHICS

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FACEBOOK ANALYTICS: TOP FANS

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FACEBOOK ANALYTICS: IPM+

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FACEBOOK ANALYTICS: CONCURRENTIE

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DASHBOARDS

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REALTIME-DASHBOARD

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EEN LINK…

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…KAN VEEL GEVOLGEN HEBBEN

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PERFORMANCE OVER TIJD

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DASHBOARDS (GECKOBOARD)

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DASHBOARDS (GECKOBOARD)

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INTERACTIEVE STATS

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OOK DATA VANUIT HET CMS

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BV. DATA OVER BLOGS

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BV. E-MAIL PERFORMANCE

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BV. TOP BLOGGERS / BLOGS

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PERSONALISATIE

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PERSONALISATIE: DATA = EFFICIENTIE

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BROADCASTING: DUUR & VEEL WASTE

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DATA ALS BUSINESSMODEL

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DATA ALS BUSINESSMODELFacebook

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DATA ALS BUSINESSMODELGoogle

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DATA ALS BUSINESSMODELTwitter

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BIG DATA

Big data is high-volume, high-velocity and high-variety information assets

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BIG DATA: GEEN TOVENARIJ

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BIG DATA, BLACK BOX?

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DE MAGIE VAN BIG DATA: CONTEXT BEGRIJPEN

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BIG DATA VOORBEELD: LIANDER

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BIG DATA VOORBEELD: REALITY ANALYSIS

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BIG DATA VOORBEELD: COVER

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BIG DATA VOORBEELD: GOOGLE NOW

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DE MAGIE VAN BIG DATA: VOORSPELLEN

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BIG DATA VOORBEELD: VOORSPELLEN GEDRAG

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BIG DATA VOORBEELD: TARGET

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BIG DATA VOORBEELD: UBS INVESTMENT

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BIG DATA VOORBEELD: PREDPOLE

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(SOCIAL MEDIA) DATA-ANALYSE:

• Less is more: er is veel data beschikbaar. Prop je presentatie niet vol met cijfers, wees kritisch en presenteer alleen cijfers waar je actie op onderneemt

• Geen metric is helig: een metric kan meerdere verhalen vertellen. Zorg dat je de context begrijpt!

• Big data is leuk, maar vaak nog ver weg