Download - Personal branding via Social Media

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Page 1: Personal branding via Social Media

Anke Van OosterhoutE-Commerce & Conversation Manager

Page 2: Personal branding via Social Media
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Personal branding in een digitale wereld.

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Het internet vandaag

25%

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Het internet vandaag in België

67,3%

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Waarom zou ik mij ‘personal branden’ op SM?

HR

Marketing

P.A.

Sales

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Jouw ‘personal brand’

Ontdekken

Ontwikkelen

Overbrengen

Onderhouden

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Personal branding

“Mensen kopen geen producten, mensen kopen

dromen van iemand die ze vertrouwen”

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Personal branding

Wanneer wordt ‘personal branding’

arrogant’?

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Wat is Social Media?

netwerking

video

muziek

kennis

foto

games

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LinkedIn

• 200 miljoen leden• Over 200 landen• Elke minuut een nieuw lid• Gemiddelde leeftijd 41

jaar

WERELDWIJD• 1,4 miljoen leden

BELGIË

13%

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De kracht van je netwerk zit in de 2e graad

In 5 stappen heb je al meer mensen bereikt dan er op de planeet rondlopen...

Een simpele berekening leert ons:

250 * 125 = 31 250 * 15 625 = 488 281 250 ...enz

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LinkedIn - Home

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LinkedIn - Profile

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Profile Picture

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LinkedIn - Profile

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LinkedIn - Recommendations

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LinkedIn - Endorsements

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LinkedIn - Network

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LinkedIn – Job search

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LinkedIn – Companies

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LinkedIn – Groups

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LinkedIn – Pulse

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LinkedIn – Pulse

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Twitter - Settings

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Twitter - Connect

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Twitter - Discover

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Twitter - Me

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Pinterest Assistant Plus

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Facebook Assistant Plus

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Facebook Secretary Plus

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Social Media: Do’s & Don’ts

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10 Do’s and don’ts on social media

✓ Do Create an Online Presence

✓ Do Be Consistent

✗ Don't Get Fired

✓ Do Google Your Name and Check What's Online

✓ Do Be Careful What You Tweet

✗ Don't Forget Your Facebook Privacy Settings

✓ Do Network Before You Need To

✓ Do Give to Get

✗ Don't Connect With Everyone

✗ Don't Spend Time Online on Your Boss's Dime

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Anke Van OosterhoutE-Commerce & Conversation Manager