#SOCIETY30

“WE GAAN IETS NIEUWS DOEN.”“WAT DAN?”“NOU, WERKEN!”

UTRECHT, MEI 2011

RONALD VAN DEN HOFF

#SOCIETY30

CONSUMENT

FINANCIALS

PRODUCENTEN

€REGENTEN –QUANGO’S

OVERHEID &POLITIEK

ZOMBIEECONOMY

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

“WE PROBEREN WERKGELEGENHEID TE

REDDEN AAN BOORD VAN DE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

“A Knowmad is a nomadic knowledge

worker that is, a creative, imaginative,

and innovative person who can work

with almost anybody, anytime,

and anywhere.”John Moravec

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

SIMPLE, SMART, SHARING & SUSTAINABLE

simple

simple

simple

smart

smart

sharing

sharing

smartmoney

smart

GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID

WEGGEVEN:WEG=WEG

sustainable

CROWD COLLABORATION

sharing

VALUENETWORK

22 RETWEETS19.000 CONTACTS

22 RETWEETS19.000 CONTACTS

VALUENETWORK

11.000 downloads

3.000 traditioneel

OVERHEID

REGENTEN

PROSUMER

PRODUCENTEN

PROSUMER

INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid

Domein vanwaardecreatie

van de SOCIETY30

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

VALUE NETWORKS

PROSUMER

PRODUCENTEN

COLLABORATIVE LIFESTYLEsustainable

VALUE NETWORKS

sustainable

COLLABORATIVE LIFESTYLE

COLLABORATIVE LIFESTYLEsustainable

smart

LONG SNOUT

HIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS

HIGH

PARETO 20-80 RULE

LONG TAIL

FAFA FA

VALUE NETWORKS & VALUE CONSTELLATIONS

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

GOOGLE MAXSTRATEGY

GOOGLE MAXSTRATEGY

MAXSTRATEGY

SERENDIPITY

UNEXPECTED RELEVANCE

CHECK IN

MOBILECHECK IN

S2M LAYARLOCATION FINDER .. .

.

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

CONTENTCURATION

REAL TIME

ON DEMAND

RELEVANCE

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

DESIGN

SIMPLE,SMART, SHARING& SUSTAINABLE