#SMX #21A Eric Enge / @stonetemple
EXECUTIVE TEAMERIC ENGE, CEO
NOTABLE SPEAKER, BOOK AUTHOR & ENTREPRENEUR 2016 US Search Awards Search Personality of the Year
2016 Landy’s Search Marketer of the Year
#SMX #21A Eric Enge / @stonetemple
Short Summary of Mobile First Impact
Your Crawl Path May Be Broken
Key Content May Be Missing From Your Pages
Missing Structured Markup on Mobile Pages
Missing or mis-implemented SEO tags
#SMX #21A Eric Enge / @stonetemple
Travel Blog Crawl – Other Site Issues
No category Navigation – this is why click depth
is 217 clicks
Most mobile pages have 2
canonicals
Blog comments each have their
own URLs
No structured markup on the mobile pages
#SMX #21A Eric Enge / @stonetemple
Short Summary of Mobile First Impact
Mobile site is all forms
No crawl path to critical content
Info on pricing missing from mobile site
Missing information includes all their services info!
#SMX #21A Eric Enge / @stonetemple
Services Site Crawl – Other Site Issues
Site structures completely
different
Most pages on mobile site are
thin content
Mobile site has 20 http: pages,
desktop has none
Mobile page has a back button that goes nowhere if
you click on it
#SMX #21A Eric Enge / @stonetemple
Small Retail Site Crawl – 3 Pages
MobileHomePage
ContactUsForm
SimpleAboutUsPage
#SMX #21A Eric Enge / @stonetemple
Small Retail Site – Other Issues
No way to select products or order them!
Link to desktop site redirects right back to the mobile site!
Same for their special deals link
Link to privacy policy goes to illegible desktop page
#SMX #21A Eric Enge / @stonetemple
Small Retail Site Crawl – Critical Issues
NoCategoryPages
LotsofThinContentPages
NoBasicNavigation
#SMX #21A Eric Enge / @stonetemple
Summary of Issues FoundCompletelymissingcategorypagestructures
MissingproductpagesOver-relianceonforms/searchMassivelevelsofthincontent
BrokendesktoptomobilesitelinksRidiculouscrawldepthlevelsMissingstructuredmarkup
BrokenSEOtagging
#SMX #21A Eric Enge / @stonetemple
Does it Make Sense to Shove 10 LBS of *** Into a 5 LB Bag?
DesignYourMobileSiteFIRST– BeforeyouDesignYourDesktopSite
FocusYourSEOEffortsonYourMobileSite
Simple Conclusions
#SMX #21A Eric Enge / @stonetemple
Thank You!THANK YOU!Eric Enge
@stonetemple
+Eric Enge
(508) 962-8474
www.stonetemple.com