Het tijdperk van de klant 2.0 en de
invloed op marketing
Wendy Bakker, Microsoft
Erms Suripatty, CRM Partners
Microsoft
Dynamics Marketing
Microsoft
Dynamics Marketing
Yes! We finally found our dream house! Now
looking for our dream mortgage… any
suggestions?
Yes! We finally found our dream house! Now
looking for our dream mortgage… any
suggestions?
Hi Mary, how could FinanceBank help you
with your mortgage? Read more about our
customer experiences ow.ly/ugEmk
Hi Mary, how could FinanceBank help you
with your mortgage? Read more about our
customer experiences ow.ly/ugEmk
FinanceBank lead scoring model (1)
John Adams
LEAD SCORING MODEL
FinanceBank lead scoring model (1)
Campaign (Interaction) Is In Set Explore Dynamics CRM 2015 10
Email Message Is In Set VIP email message 100 For Each Click
Campaign (Interaction) Is In Set New subscription, new account, online banking 50
Website Is In Set Product Landing Page 250
Mary Jane Smith
John Adams
Mary Jane Smith
+331 538234
Mary Jane Smith
Owner
John Adams
Needs to respond on Tweet about XYZ BankOpportunity: Created by John Adams for Account Mary Jane SmithOn Need to respond on Tweet about XYZ Bank ‘s wallToday 8:30 AM
Mary Jane SmithAccount: Created by John Adams On Mary Jane Smith‘s wallToday 7:52 AM
Contact information requiredInformation on FinanceBank via Landing PageCase: Created by John Adams for Account Mary Jane SmithOn Information on FinanceBank via Landing Page ‘s wallToday 9:02 AMOriginating Lead
Programma #ExploreDynCRM
16.00 Keynote Microsoft Dynamics CRM makes Business
Personal
Hayley Bass (Microsoft) en
Francois Rüf (Microsoft)
Expotheater
17.00 Borrel Bovenfoyer
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