Download - CV Samantha de Groen-02 · Aalsmeerweg 60-III, 1059AL Amsterdam Telephone: +31 6 30 38 06 53 [email protected] My educational background is in business, but in 2016 I completed

Aalsmeerweg 60-III, 1059AL AmsterdamTelephone: +31 6 30 38 06 53

[email protected]

My educational background is in business, but in 2016 I completed a Growth Hacking course which has given me the skills to become a full-stack, self sufficient growth hacker. I define growth hacking as running short experiments as quickly as possible to validate what works and scale up from there. I believe that innovation, good design, great user experience, and data-driven decisions lead to product growth and success.

GROWTH HACKING TRAINEE 2016Maggy, Amsterdam, NLCreated a Growth Plan and determined KPIs. Implemented analytics tools, set up email drip campaign, focus on funnel marketing starting with customer acquisition (Facebook ad campaigns, landing pages).

SALES COORDINATOR 2013-2015Intros Hotel Supplies, Sassenheim, NLCoordinated projects for key corporate accounts, Internally managed new cosmetic brand and program implementations and depletions, coordinated marketing activities.

WORK

ABOUT

GROWTH HACKING PROGRAM 2016The Talent Institute, Amsterdam, NLPart of the B. Startup School Amsterdam. Intensive 7 month course learning the key principles of the lean startup methodology, business model canvas and growth hacking.

MSC. BUSINESS STUDIES 2012-2013University of Amsterdam, Amsterdam, NLFocus on International Management. Master Thesis on emerging market economies.

BSC. BUSINESS ADMINISTRATION 2007-2011University of Florida, Gainesville, USAMajor in Economics.

EDUCATION

SKILLS

TOOLS Mixpanel

Google Analytics

Sketch

Adwords

Facebook Ads

HTML/CSS/JAVASCRIPT

EMAILMARKETING CRO

SAMANTHA DE GROENGROWTH HACKER

+31 6 30 38 06 53 [email protected]

www.samanthadegroen.com

FUNNEL MARKETING

ANALYTICSA/B TESTING