Download - Corporate website generations

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Page 1: Corporate website generations

Wat is de volgende generatie corporate website ?

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Hoeveel generaties websites zijn er eigenlijk ?

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1 2 3

?

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1st generation

1995 ~ 2001

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1st generation

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Karakteristieken

•  Vorm en content niet gescheiden •  ʻVisitekaartjeʼ • Online interaction design moest nog

worden uitgevonden •  Elke minuut kostte een boel geld • Weinig standaarden en conventies

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We didn’t have a clue !

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2nd generation

2002 ~ 2008

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2nd generation

SignUp!

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Flickr: 2003

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LinkedIn: 2003

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Myspace: 2003

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Wordpress: 2003

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Hyves: 2004

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Facebook: 2005

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Youtube: 2005

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Karakteristieken

•  Vorm en content gescheiden •  Technisch ʻde boel op ordeʼ •  Veel aandacht voor interaction design •  Applicaties naar ʻt web •  Search, search, search … •  Traffic, traffic, traffic…

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De website als een portal website

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3rd generation

?

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2009 ~ ?

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De website als een service website

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website

website

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website

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website

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website

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Ook open voor third parties

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Samenvattend

• Waar is onze doelgroep en wat hebben wij hen (daar) te bieden ?

•  In welke context worden onze (online) diensten gebruikt ?

• Wat moet op onze site plaatsvinden en wat