Waan of Werkelijkheid?
Remco Bronremcobron.com@remcobron
remcobron.comyubby.com
incrowdapp.netmarketingfacts.nl
corporateporting.comleafplan.nl
somanygadgets.nlnewmediabrains.com
20 TRENDS
@remcobron#AGEINDHOVEN
TRENDVerandering....
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
TRENDEverything mobile
Wat is mobiel?
What is mobile?
Social Media is mobile!
bron: Morgan Stanley
Smart devices dominant
The mobile economy
iOS platform
developers s/w publishers
content retailersinternet players
mediabuyers
operators
subsidies
users and data plans (indirect)
external invest.
in
appsapp revenue sh
areuser
engagement$$$
premiumproduct experience
$90B on devices
accessory manufacturers
$6.2B
$38B
$110B
$2B
$8B
$1.8B
3rd party accessories revenue (indirect)
3rd party accessories revenue share
$0.2B on Apple-made accessories
$2.8B on apps
$5.4B on music & video
RED = core businessFigures are 2011 revenue estimates
Source: VisionMobile
Number of apps per platform
Source: VisionMobile
The app economy
Apple devices sales
bron: Morgan Stanley
Android sales
bron: Morgan Stanley
Smart phone growth
bron: Morgan Stanley
Groei van mobiel internet
bron: Morgan Stanley
Internet traffic in India
bron: Morgan Stanley
The mobile economy
bron: Morgan Stanley
Massa
SOLD
RESTRU
C-
TURED
TURN-
AROUND
?
Premium
Oude gardeGoedkoop
No Name
TRENDSocial Local Mobile
Security?
TRENDTransparency
@hartpatientad
http://www.dialoog.skipr.nl/evolutieindezorg/
http://storify.com/memorialhermann/brain-surgery-live-on-twitter
http://storify.com/memorialhermann/brain-surgery-live-on-twitter
Tegenbeweging
path
snapchat
TRENDHumification
Humificationof brands
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
TRENDInternet of Things
Koeien online
• Koeien met draadloze sensoren
• De boer ontvangt de welgesteldheid van de koe online
• Iedere koe verzend 200MB per jaar
http://shipfinder.co/
http://www.flightradar24.com/
http://hisz.rsoe.hu/
TRENDQuantified Self
Smart pills
TRENDPeer 2 Peer economy
Lending Club issued $1.436.945.875 in loans
TRENDRetail is dood, lang leve retail
Source: Embleton Banksy on Flickr
Apple Store Amsterdam
Apple Store Grand Central
C&A Brazil
Binnenkort:
is 75% van retail online
‘Winkelen’ bestaat alleen als vorm van entertainment
TREND3D printing
Eerst media...nu spullen
TRENDWearable computing
TRENDDigital natives
School 1.0 School 2.0
Taal barrière is verleden tijd
TRENDBig Data
source: Gerd Leonhard
source: Gerd Leonhard
Facebook weet wat je zegt,maar Google weet wat je denkt
source: Gerd Leonhard
OPEN?
Waar kennen we dat van?
TRENDHacking
Wat alsFacebooklekt?
Dit is nog maar het begin
Persoonlijke info is de moderne gegijzelde
TRENDRobotisering
http://www.flyingmachinearena.org/
http://www.flyingmachinearena.org/
AR Drone
Gezondheidszorg
Klein en taakgedreven
Robot swarms
Nanobot
TRENDHuman interface
http://www.leapmotion.com/
TRENDDuurzaam
Geitenwollensok
De burger wil groen,de consument kiloknaller
- Adjiedj Bakas
Plofkip
Er is een business model voor minder consumeren
TRENDEnergie
Fracking
Liquefied natural gas
TRENDGlobal village
Marshall McLuhan
Marshall McLuhan (1962)
85% vrouwenIrriteren zich aan hun Facebook vrienden...
40% van Amerikaanse scheidingspapieren
bevat het woord ‘Facebook’
56 wetten aangepastvanwege Facebook acties
2,065,237,338 pageviews34,879,881 unique visitors
16 minutes average time on site
TRENDTribes
TRENDSingularity
“The illiterate of the 21st century will not be those who cannot read and write,but those who cannotlearn, unlearn and relearn.”
Alvin Toffler“Rethinking the Future”
Bedankt!Remco Bronremcobron.com@remcobron http://remcobron.com/ag
http://remcobron.com/ag
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