Yee Kwan Branding - Francis Halder
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Transcript of Yee Kwan Branding - Francis Halder
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8/17/2019 Yee Kwan Branding - Francis Halder
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I have selected a variety of pastel colours to represent the brand. One would be used for the main brand colour and the otherscould represent each flavour in the range with new colours added when a new flavour is added to the range.
I chose to use pastel colours because they resemble the colours of the product and they also look “traditional” for an Ice Creamcompany. I want my brand style to match the colours be keeping to a traditional style of design. I feel there is nothing wrong withgoing down a tried and tested route with a product like Ice Cream.
Brand Palette
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
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Grand Hotel
Futura Medium
Futura Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
The script font I like the most is Grand Hotel (example below) But I will create a bespoke version for the logo so the letters flowinto each other more fluidly. (the ‘ee’s for example). The typeface could also be used for short brand statements, names of flavoursetc. but is not suitable for body copy so I have selected a secondary typeface to accompy the logo type which is Futura using two
weights, Medium & Heavy. I have selected Futura because it is a clean, sleek, modern looking font. I want the branding to betraditional yet stylish.
Typography
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Brand Typography
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Cleaning up and cutting into Grand Hotel to make it a bespoke logotype. I have smoothed off any harsh edges and hooks andmade sure the letters flow into each other nicely.
Before
After
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Logo
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The Final Logotype - I have added a drop shadow to make the logo really pop out and changed the ‘Ice cream co.’ text to thesecondary typeface of Futura Heavy. The logo looks classic yet stylish.
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Logo
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To go along side my logo I have created an illustration of an ice cream palour style awning to continue the tratitional style of thebrand. This gives another branding element besides the logo (for example, the awning running across the top of this page.)
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Logo
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The logo against the awning. This would be used on packaging using the empty space on the bottom overhang of the awning todisplay the flavour name.
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Logo
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The complete logo for packaging with flavour colour variations.
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Logo
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Secondary logo for use when cannot use the ‘awning’ version. Can also be swapped into any of the brand colours.
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Secondary Logo
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Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Packaging
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Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Packaging
The front tub packaging. Each flavour has its own colour system on a pastel pink background - apart from vanilla.
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Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Packaging
The top of the tubs follows the same colour rules for each flavour but uses the secondary logo to make sure its elligible.
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Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Packaging
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Website Home page - Everytime the user refreshes the page, the site would reload in different brand colour variations. Examplesbelow show Yellow and Red versions. The page features a slider along the top, space for the branding and company information.
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Website
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Website Product page - Again like the home page, every refresh the site would reload in different brand colour palette variations,examples below show Yellow and Red versions. The page features company branding and a section for each flavour - users click ona flavour to see more information.
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Website
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Advertisements - Follow brand style. The example below features an Ice Cream Cart in fitting with the company brand style.The posters can also be produced in any of the brand colour palette variations.
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Advertisements
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Business Cards - These are to show the branding also works on a corporate level. Again, the cards can be switched between any of the brand colour palette variations.
Francis Halder - Work Based Learning - Yee Kwan Ice Cream.
Yee Kwan Business Card
Chan Yee KwanManaging Director
Unit 2, Devonshire Business Park,90 Wellington Street, Sheffield, S1 4HX
yeekwan.com
[email protected] 0114 327 7949
Chan Yee KwanManaging Director
Unit 2, Devonshire Business Park,90 Wellington Street, Sheffield, S1 4HX
yeekwan.com
[email protected] 0114 327 7949