Www.dizzatobak.se

www.dizzatobak.se www.samba.nu www.nonsmoking.se www.korpen.se http://ansvarsblogg.pfizer.se/category/pfizers-ansvarsarbete/dizza-tobak/

Dizza Tobak

Anders Lönegård, Project Manager, SAMBA


”Kraftsamling för barnen” and ”Dizza Tobak”

Kraftsamling för barnen(in English: ”Gathering forces for the kids”)

Drugs and addiction

Dizza Tobak


Dizza Tobak

• Collaboration between SAMBA and a number of partners– A Non Smoking Generation

• 30 years of combating tobacco – and the struggle continues…

– American Cancer Society (ACS)– Pfizer Foundation– Pfizer Sweden


Dizza Tobak’s different partsSchool• ”Anti-tobacco magazine” 2008-2009• ”Dizza Tobak 2.0 - the Web” 2009-2010• ”Dizza Tobak 3.0 – the Future” 2010-2011

• www.dizzatobak.se – all contributions 2009-2011will be uploaded and kids can promote theirschool contribution in their network through their “social communities”

Health promotio

nLobbying

”controlled environment”

”underground movement”

Year 1 - 3

Year 2 - 3


Dizza Tobak – anti-tobacco contest• Prize contest for 6th and 7th grades

– The best anti-tobacco magazine• Why do you start smoking and/or use moist snuff?• How are you affected by ads, movies etc in society?• Is it cool to smoke?• What changes are needed in society to decrease tobacco usage among children?• http://www.youtube.com/watch?v=nh8rjbuNV18 • 230 contributions

– Winners to be announced in May 2009, and all awarded contributions will be up-loaded on www.dizzatobak.se (next page shows the winners and first-runner-ups for both the 6th and 7th grade)


Dizza Tobak – anti-tobacco contestWinners and first-runner-ups 2009


Dizza Tobak 2.0 – the Web Prize contest for 5th and 8th grades

– Contributions could be “of any kind” e.g. music, dance, movies, poems, installations, paintings, happening, etc. It shall be documented in a way suitable for the web

– Winners will be selected by “voice of the people” through an internet referendum, and by an expert jury

Teens to promote their contributions using Internet – The base will be www.dizzatobak.se and then visible in social communities on the net– We shall be where the kids are!– Collaboration with www.ronnestam.com


Dizza Tobak - ACS

Youth Summit - May 2010

Training of 21 youth advocacy leaders

http://www.youtube.com/watch?v=3odKIMhTv4E


Dizza Tobak – lobbying Proposals for advocacy initiatives from the teenagers are used in lobbying for

tobacco prevention, e.g.– Increase the political focus on youth issues– Decrease accessibility on tobacco in society– Ban tobacco ads and commercials aimed for young people– ”cool not to smoke…”– Reveal the truth about the tobacco industry– Show good models to the kids

Actors: SAMBA, A Non Smoking Generation, Youth advocacy leaders (trained by ACS)

Www.dizzatobak.se

Documents

Transcript of Www.dizzatobak.se