Wanneer medicijnen en games samenkomen door Tom Aelbrecht (Zorgidee 2013)
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Transcript of Wanneer medicijnen en games samenkomen door Tom Aelbrecht (Zorgidee 2013)
Medicines & Games
Janssen Pharmaceutica NV
Director Venture & Incubation Center
Tom Aelbrecht
Janssen Proprietary & Confidential
Today it is estimated that Alzheimer's disease affects about 26 million people worldwide. With an increasing aged population, that number is expected to be four
times that of today by 2050.
(Source: Alzheimer Europe)
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Janssen Proprietary & Confidential
In 2007, 33.2 million people were estimated to be living with HIV/AIDS, 2.5 million people became newly infected and 2.1 million people died of HIV/AIDS.
(Source: World Health Organization)
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Janssen Proprietary & Confidential
Cancer in Europe affects 1 in 3 men and 1 in 4 women at some time in their lives. It is estimated that 1,2 million EU citizens die from cancer each year which kills
about one in four people in Europe.
(Source: Public Health Portal of the European Union)
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Janssen Proprietary & Confidential
There are approximately 170 million people chronically infected with hepatitis C worldwide.
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Janssen Proprietary & Confidential
Each year Cardiovascular Disease (CVD) causes over 4.3 million deaths in Europe. Overall CVD is estimated to cost the EU economy
€192 billion a year.
(Source: European Heart Network)
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Janssen Proprietary & Confidential
Diabetes currently affects 246 million people worlwide and is expected to affect 380 million by 2025. Each year 3.8 million deaths are attributable to diabetes.
(Source: International Diabetes Foundation)
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Janssen Proprietary & Confidential
Caring for the world, one person
at a time…
… inspires and unites the people
of Johnson & Johnson.
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Janssen Proprietary & Confidential
We embrace research and science
− bringing innovative ideas,
products and services to advance
the health and well-being of
people.
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Janssen Proprietary & Confidential
Quiz
What’s the average time required to develop a medicine?
What’s the average cost associated with developing a drug?
How’s the pharmaceutical industry rated in the overall industry image poll?
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Janssen Proprietary & Confidential
A new era of healthcare
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FUTURE MODEL
Towards sustainableintegrated
consumer centrichealthcare solutions
New Healthcare modelsWhat do we offer as solution?
New Business modelsHow do we create value for
every one?
New Collaboration modelsHow do we get there
and with whom?
Need for:
Janssen Proprietary & Confidential
Our mission and vision
We are driven by the care for our patients – our goal is to create, develop and deliver ground-breaking therapeutic solutions that will make a difference.
Therefore, we build an open entrepreneurial community in which we, as a center of innovation, focus together on activities with a high added value.
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Janssen Proprietary & Confidential
Approach – Incubation & Acceleration
16/12/2011 13
HealSeekerSerious gaming for children with ADHD
Janssen Proprietary & Confidential 11/02/2013 15
Janssen Proprietary & Confidential 11/02/2013
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HealSeeker
A Serious Game developed bydomain specialists for children
with ADHD to train on
time management,
planning & organization
social behaviour
Janssen Proprietary & Confidential 11/02/2013 17
Our ambitionValidate and launch
a serious game in 2013 which will improve people’s live
Janssen Proprietary & Confidential
+32 14 60 31 89
Who to contact?
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