Walter Shou-Hui Wang folio

WALTER S. WANG Graphic Designer Portfolio

Table of Contents

Bridge ................................................................................................................ 3

Serra Formosa ..................................................................................................... 5

Moodcarer .......................................................................................................... 7

The Australian Identity and Culture issue knowledge pack ......................................... 9

Johnny the Blue Fin's Tuna Snack Set .................................................................... 11

2

3

Bridge

There is a significant lack of resources and opportunities to get people with disabilities involved in the workforce in Boroondara. Targeting the issue, our strategy offers a service for employers to recruit people with disabilities to increase social inclusion, educate and provide financial security, based on the city's official Health and Wellbeing plan.

The service consists website, application, printed publication, seminars and demonstrations that are aimed to provide potential employees and employers with a service the benefits and connects both parties.

In the project, I participated in the branding design and marketing strategy. The name 'Bridge' is chosen by me for the expect of the service can become a 'bridge' between disables and employment. Following the concept, the marketing strategy places the literal 'Bridge' between 'enable' and 'employ', which can become 'enable your business using Bridge to employ people with disabilities' to employers and 'enable yourself using Bridge to find employment' to employees, job seekers and stakeholders.

Branding and Marketing - 2015

4

Primary logotype.

Marketing collateral targeted towards local business owners.

Marketing collateral targeted towards jobseekers.

Publication distributed to local businesses with tear-out events page.

Mobile application used as the main jobseeker platform, with map view and workplace achievements.

Website used to post and browse job vacancies.

PlyAzzam ThowfeekJeremy NymanJosh CoatesMatthew HagebolsShou-Hui Wang

There is a significant lack of resources and opportunities available for people with disabilities in the City of Boroondara to be involved in the workforce. This strategy offers a service for employers to recruit people with disabilities, which will increase social inclusion and create a healthy and friendly community.

Project description.With recommendations from the Health and Wellbeing plan 2016 strategy 3.4, Bridge proposes a service that connects local businesses with disabled jobseekers in a centralised, online hub.

Bridge comprises of organizational software, information kits and public seminars. The following key benefits will be achieved:

• Connection between employers and disabled job seekers

• Educates and raises awareness of disabilities to stakeholders

• Increased inclusion for disabled individuals

• Workplace diversity

• Engagement and participation within the Boroondara community

Bridge

Serra Formosa

Serra FormosaTaiwan Specialty Coffee

Serra FormosaTaiwan Specialty Coffee

Serra Formosa is a branding project for an association of Taiwanese coffee farmers in order to market their coffee products to international customers. The design for this brand includes the logo, packaging, stationary and website.

This name delivers strong 'coffee-like' and exotic imagination (Latin America is a major origination of coffee), as well as the local (Taiwan) relationship and the premium image of Taiwan-grown coffee. It can also be easily pronounced by people around the world.

Branding and Identity - 2015

5

Packaging (Mockup and Colour Flat)

Company and Online Shop Website Layout

6

MoodCarer

Pantone 485CVC

CMYKC0 M100 Y91 K0

RGBR230 G0 B31

7

MoodCarer is a smartphone application proposal for the health centre in Swinburne University, targets the mental health issues among university students, as the low usage rate of counselling and mental health service on the campus due to the lack of mental health literacy and the fear of stigmatisation in major. The solution aims to establish the communication between the mental health service (counsellors) on the campus and students in mental concerns, in order to increase student's motivation to approach the service.

The proposal communicates by three stages:

1. Informing. Raising the public awareness of the issues (especially among university students). It functions by the 'Moodchecker' in the app provided to users to make a brief understanding about their 'continuous bad mood' may be the result of illness. Then they can go to a counsellor to make it clear.

2. Engaging. Following the informing stage and creating the physical connection about the issue. It takes effect by the appointment system in the app,which provides a convenient way to go to a counsellor once the users have any concern.

3. Reminding. Keeping people’s memory about the issue by the emphasised impression. It works by the online community function in the app as a private social network for all MoodCarer users, who can discuss on the mental health issues with who are familiar with them.

Moodcarer

Communication Design - 2016

Client: Swinburne Health Centre

60% 35% 70%

RelaxScore

TearScore

On-FireScore

More Detail More Detail More Detail

Caution!

You are On Fire!

Check it out

Test your mood Appointment Community Healthy TipsTest your mood Appointment Community Healthy Tips

About how often did you feel tired out for no good reason?

NEVER ALWAYS

About how often did you feel nervous?

NEVER ALWAYS

About how often did you feel hopeless?

NEVER ALWAYS

About how often did you feel isolated?

NEVER ALWAYS

Test your mood ?

Test your mood Appointment Community Healthy Tips

Knowing more

Self-helping Tips

Ask and visit us

It seems like you have a sufficient understanding about your emotion.

But you may be used to worry about things too intensely so it sometimes

makes negative effects at your mental and physical health. We

recommend you to ask us for advice for improving your health and know about how to handle your feeling.

25%We find out some students (who have done this assessment) can be similar to you. Understand similarity

Do you know? You may be not alone.

60% 35% 70%

RelaxScore

TearScore

On-FireScore

More Detail More Detail More Detail

Caution!

You are On Fire!

Check it out


The On-Fire Score denotes your rate of anxiety. If it is high, it signifys that you are sensitive, but feeling may often get overwhelmed and out of control. You may need to find a way to manage your feeling appropriately.


JUNE 2016

Mo Tu We Th Fr Sa Su

30 31 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 1 2 3

4 5 6 7 8 9 10

Time:

Counsellor:

Location:

10:00 AM

Natalie Braga

SwinHealth HawthornLevel 4, The George

Continue

Appoint A Counsellor


Your Appointment is Made!

Time: 10:00 AMDate: 7 June 2016 (Tue)Counsellor: Natalie BragaLocation: SwinHealth Hawthorn,Level 4, The George,4/34 Wakefield St. Hawthorn

Add to calender Set Notification

Please arrive the receptationat least 10 mins. earlier beforethe appointed time.

Knowing more

Something you can do Talk about it


JUNE 2016

Mo Tu We Th Fr Sa Su

30 31 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 1 2 3

4 5 6 7 8 9 10

Time:

Counsellor:

Location:

10:00 AM

Natalie Braga

SwinHealth HawthornLevel 4, The George

Continue

Appoint A Counsellor


Your Appointment is Made!

Time: 10:00 AMDate: 7 June 2016 (Tue)Counsellor: Natalie BragaLocation: SwinHealth Hawthorn,Level 4, The George,4/34 Wakefield St. Hawthorn

Add to calender Set Notification

Please arrive the receptationat least 10 mins. earlier beforethe appointed time.

Knowing more

Something you can do Talk about it


Online Community

Reply

SwinHealth Counselling Service

Blue SimonCommunity Member

Hi I’m a material science undergraduate student. Recently I found myself become unable to concenterate than before so I was introduced to the mental health service in the campus. I had counselling sessions once per week for one month but I feel awful to counselling, so maybe I won’t go back again.Even I appreciate the assistance and advices from the counsellor rationally, but emotionally I felt offended when the counsellor ask about my past, what I think and feel at now, even a simple ‘How are you today?’ can result more pressure to me and make me feel more distressed. I think I should protect my privacy -- something that cannot express to others, and I just don’t know how to make a proper response to the counsellor’s and other people’s attention and expectancy to me, which make me become very uneasy. I’m afraid if there is something wrong with my brain which make me keep feeling so vulnerable. Or my feeling is normal and I can say ‘NO’ to them if I don’t feel easy at their action on me?

Attended some counselling sessions but I don’t feel it is beneficial to me at all. Is it my problem?

11:47 AM, 20 May 2016, 41 responses

Reply

John-217Community Admin

Hi Simon,I think your feeling is quite normal as that everybody has the sense of self-protection. In counselling, you are often recommended to provide what you experienced and what you think about things in your life, so the counselleor can give you more proper advices that are able to guide you to the track to wellbeing.But you are always the one who have the right to decide what to express and what not! I think if you always remind yourself ‘I’m the only one who drive my sense and

1:35 PM, 20 May 2016

Reply


Online ProfileNatalie Braga

Counsellor of SwinHealth

I can give advices to help students deal with exam pressure! :-)

Send message Appointment

Recent Activity

Good to be ‘Introverted’: how to build an active social life even you are not a ‘talking’ person.1:00 PM, 16 June 2016, BA302, Hawthorn Campus

We are glad to invite John Gordon Hall, a young researcher of UniMelb psychology centure who is professional at teenager mental health. The basic information of ‘introverted’ character and know-how for this kind of person have a happier social life is going to be presented!

10:00AM, 20 June 2016, GE327, Hawthorn Campus

Depressed disorder self-help workshop

Keeping communication is beneficial especially to somebody suffers from depression, dysthymic disorder or similar distresses. The workshop aims to build knowledge of the disorders the participators may experience, and create a new and comfortable relationship as well as support network between participators, which can become the best remedy.

Register

Selected screens of the app The promotion posters

8

9

The proposal aims to guide the audience to explore the common culture and diversity issues by their own hand in a communicating way, as well as encourage their interest in the exhibition ‘Identity: Yours? Mine? Ours?’ in Immigration Museum, a sub-organisation of Museum Victoria, located in the City of Melbourne.

The knowledge pack is a medium to teenage to adult, who are expected to have the interest in the exhibition. It conveys an interactive way focuses on how our cultural heritage, languages, beliefs, and family connections influence our self-perceptions and our perceptions of other people – perceptions that can lead to discovery, confusion, prejudice and understanding.

It includes the introduction of an exhibition, the card of favourite objects, and communicative contour cards ‘who’s next door?’, simulates the possible ‘identity, diversity and communication’ issues that taken place in Australia. The target users are expected to have emotional substitution to the characters and the scene then become informed by the interactive part and started to keep eyes on the exhibition.

The Australian Identity and Culture issue knowledge pack

Press Ready Graphic Design - 2016

Client: Museum Victoria (Immigration Museum)

?

You are tooloud.

Ugh! What’s hedoing?

I guess I catched it!I hope this guy can learn from it.How rude, boy!

He’s just a commonperson.

Oh...Another poor guydoesn’t speak Englishoutside. I can predictwhat’s going on next!%$)@#

What the hell? Is here Africa?

Mom, he looks like chocolate! What is he saying?

Mom, that man’s rude, too!

What did they truly feeling?

Oh! So now I’m the villain? ...Okay. Up to

you.Now it feels better!

...What?!

Who’s next door?We pride ourselves on our generosity and the diversity of our society. Walking down our city streets we are surrounded by difference. But how do we feel when difference moves in next door? Or sits next to us on the train or in the classroom?

Someone looks at you, says something to you, or turns away making you feel anxious, threatened and alone. Or you see it happen to someone else and you feel uncomfortable, angry and powerless.

Experience their feeling. You might even see yourself. Why didn’t I say anything? Fear. Not fear of an awkward social situation – but fear for our physical safety in a situation involving racial aggression. All but one person in the [train] carriage strongly disapproved of what hap-pened – but no one could speak up until the guy left.

-- Tim Watts, government and telco adviser and blogger, Melbourne, 2010

What can I do?

Be ready. This won’t be the last time you witness discrimination. Imag-ine yourself not stay-ing silent and speak-ing up. Change hap-pens slowly, small steps count.

Assess your surroundings.A heated exchange with a stranger can turn into a threatening situation. Is the speaker with a group of people? Are you alone? Are children present? This may not be the right time to take a stand.

Find or be an ally. Who is around you? Is there someone else looking angry or upset? Make eye contact. They might support you if you speak up. Does the person being abused appear to want assistance? Support them through words or actions.

Say nothing. A questioning glance might be enough – it is non-confrontational and you can keep moving if the situation feels awkward or unsafe.

Say something. Be calm and respectful and avoid directly judging the speaker. Make it about the behaviour, not the person, and they might listen.

Be honest. As you watch for moments of everyday prejudice, don’t overlook yourself. It’s not hard to catch yourself out in a biased thought or action.

Content Diagrams

Colour Flat of 'Who's Next Door?'

Sketches and B/W schematics

10

Johnny the Blue Finmakes it natural & tasty!

Johnny the Blue Fin’s

Tuna Egg Saladwith wholemeal crackers

1�0% Na��r�� ,�O Ad�i��e� �n��O P�e��va��e�.I� ’� �us� �� h��-ma��!

OPEN

7.5mm

FrontTop

11

Johnny the Blue Fin's Tuna Snack SetPackaging Design - 2015

Client: John West

Johnny the Blue Fin is the kid's tuna snack product series for John West's 'tuna product for kids design contest held by Packaging Council of Australia in 2015. The branding identity: 'tuna chef' character aims to present a friendly and delightful impression that can attract the attention of the target audience (children). On the front label, there is also cartoon illustration of the product instead of the realistic image (like photos) of the product as well as the illustration showing the product's ingredients. These illustrations establish the united 'cartoon style' of the design, which appears conspicuous among competitive products. On the structure, it is the combination of a box which contains crackers, and a plastic container which contains tuna salad, which can be separated and reassembled easily. This design provides a kind of solution to the common issues relating to food packagings (especially for children), such as accessibility, safety, appearance and sustainability.

OPEN

80mm

45mm

20mm

80mm 45mm

45mm

7.5mm

45mm

20mm

68.5mm

18mm 5mm

25mm

Spoon


Tuna Egg Saladwith wholemeal crackers



Tuna & Pestowith wholemeal crackers



Tuna & Tomatowith wholemeal crackers


Concept Sketches

Varietions Structure

12

I would like to thank my leaturers and colleagues for kindly advice for investigation and project development. With guide and encouragement surrounding this project can be finished. Also shows my sincere gratitude to my family. I would not be here without their support.

All Rights Reserved.

No part of this publication may be reproduced or transmitted in any form or by means, electronic or mechanical, including photography, recording or any other information storage and retrieval system, without prior permission in writing from its creator.

Unless speciality referenced in the bibliography, the mark and all other material in this book is the original creation of the author.

© 2016 Walter Shou-Hui Wang

Walter Shou-Hui Wang folio

Design

Transcript of Walter Shou-Hui Wang folio