Voorbij de startup mania
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VOORBIJ DE START-UP MANIA Succesvolle innovatie op eigen kracht in het digitale tijdperk
Jan-Willem van Beek - Greenberry
Leusden 13 januari 2017
Voorbij de Start-up mania
1. Startups: zin en onzin
2. Corporates: maar wat als je groot bent?
3. Succesvol innoveren in 10 stappen
With plunging stock prices and a newly filedbankruptcy filing, some are wondering if this is
JULY 12, 1854George Eastman born.
c. 1907
1850 2012
1888The name ‘Kodak’ is born. Eastman came up with the word because he liked the letter K, and the name was unique and easy to remember. The company’s slogan was “You press the button, we do the rest.”
1914Construction begins on Kodak’s headquarters in Rochester, NY.
1937Kodaslide top-loading slide projector is introduced.
SOURCE: WWW.KODAK.COM, WWW.WOLFRAMALPHA.COM, WWW.FLICKR.COM, WWW.LEXISNEXIS.COM, IDC RESEARCH, WWW.WSJ.COM, WWW.BLOOMBERG.COM, WWW.DIGICAMHISTORY.COM, WWW.USATODAY.COM, WWW.FUNDINGUNIVERSE.COM, WWW.IMBD.COM
1878Eastman displays the effectiveness of gelatin-based dry plate photography.
EASYSHAREKodak’s collection of digital cameras, all-in-one inkjet printers, accessories and online services fall under the EasyShare brand.
KODACHROMEThe first color still film, Kodachrome revolutionized the industry. The film used a subtractive color method. Kodak halted production of the Kodachrome line of film in 2009.
1988Kodak employment peaks at 144,000.
1989The Kodak Fun Saver one-time-use camera is introduced.
2001The EasyShare system is unveiled, offering a new line of digital cameras and docking stations.
1907Kodak employment hits 5,000 worldwide.
192816 mm Kodacolor film allows amateur cinematographers to shoot color movies.
1935Kodachrome debuts, becoming the first successful amateur color film.
1962Kodak’s consolidated sales surpass the $1 billion mark.
1950An 18’ x 60’ Kodak Colorama display screen is installed in the Grand Central Station terminal. Dismantled in 1989, it featured many iconic photos over the years.
1975Kodak invents the world’s first digital camera.
1963Kodak’s Instamatic cartridge camera was introduced. High demand for the cameras meant more than 50 million were produced before 1970.
1981Company sales exceed $10 billion worldwide.
1881Eastman joins with financial backer Henry Strong to form Eastman Dry Plate Co.
FEBRUARY 1900The Kodak Brownie is introduced.
The patent, filed by George Eastman, for the Brownie camera. 1997
Stock prices hit an all-time high at $94.
SEPTEMBER 2011Stock prices plunge to 54 cents per share.
JANUARY 2012Kodak files for Chapter 11 bankruptcy.
AUGUST 2011The International Trade Commission issues a split decision in a billion dollar patent dispute between Kodak and Apple and RIM.
c. 19351960 1971 1987
2006
KODAK WORLD HEADQUARTERSRochester, NY
KODAK GRAPHIC COMMUNICATIONSRochester, NY
KODAK JAPANTokyo
KODAK CHINAShanghaiKODAK INDIA
Mumbai
EASTMAN GELATINE CORPORATIONPeabody, Mass.
QUALEXDurham, NC
ATLANTA BRANCHAtlanta, Ga.
The broad spectrum of tasks Kodak subsidiaries perform at locations across the globe reflects George Eastman’s insistence on controlling the production process from start to finish.WO
RLDW
IDE
MOVIE
S In addition to nine Academy Awards for the company’s innovation in the arena of motion pictures, the company boasts an impressive list of movies shot on Kodak film. Every Academy Award-winning film from 1928 to 2009 was shot on Kodak film.
2.3”
.78” 3.9”
Digital Camera Market
DigitalCamera Market
CanonOther
PanasonicSamsung Nikon
Sony
In total, Kodak holds a hefty portfolio of 11,000 patents. In this analysis of Kodak’s digital imaging patents, 69 percent of patents were found to be of great interest to potentital buyers. Transfer patents are those patents currently caught up in complex prosecution battles and pool patents are patents of little interest to potential buyers. Several technology companies have large interest in the Kodak IP portfolio .PA
TENT
S
Commercial
Most CommercialPool
Transfer
Kodak’sPatent
Portfolio
Kodak’sPatent
Portfolio
16 mm Kodacolor film allows amateur cinematographers to 1935 1962
BROWNIEThe Brownie was the first affordable camera produced for the masses. Its introduction in 1900 allowed for the birth of the hobby of photography. The camera sold for $1, with film costing 15 cents.
KODACHROMEThe first color still film, Kodachrome revolutionized the KODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROMEKODACHROME
EASYSHAREKodak’s collection of digital cameras, Kodak’s collection of digital cameras, all-in-one inkjet printers, accessories and all-in-one inkjet printers, accessories and
OLYM
PICS DIG
ITAL
For more than a century, Kodak has been a supporter of the Olympic Games. After the 2008 Summer Games in Beijing, Kodak ended its classification as a top-tier sponsor. It was also designated the “official photography sponsor” for several of the Games.
Kodak holds a small portion of the digital camera market. The company’s line of EasyShare cameras includes point-and-shoot pocket-sized cameras and several with larger lenses.
EMPLOYMENTSTOCK PRICES
01 Startups: zin en onzin
Een startup is een vorm, maar ook een manier van denken. Oscar Kneppers - Rockstart
Thema
meer dan 220 innovatie hotspots
een starter is geen startup
Rabobank 2016: Meer startende sterren: het toenemende belang van startups in Nederland
1 op de 10 startups is succesvol
2016 ING Economisch Bureau
verwachte groei startups
Rabobank 2016: Meer startende sterren: het toenemende belang van startups in Nederland
Martec’s Law
chan
ge
time
technolo
gical
change
organizational
change
Martec’s Law
chan
ge
time
technolo
gical
change
organizational
change
a more agile
organization
Martec’s Law
chan
ge
time
technolo
gical
change
organizational
change
reset trajectory
02 Corporates: Maar wat als je groot bent?
If everything seems under control, you’re just not going fast enough. Michael Andretti - racing driver
Thema
1 . S E A R C H V S . E X E C U T E
2 . L E V E N S D U U R V A N C O R P O R A T E S
Innosights: Corporate longetiivty 2016
1965: 33 jaar
1990: 20 jaar
2026: 14 jaar
Innosights: Corporate longetiivty 2016
3 . V E R A N D E R I N G I S L A S T I G T E Z I E N
competitive
rivalryBuyer power
Threat of
new entry
Threat of substitution
Supplier
power
P O R T E R ’ S 5 F O R C E S M O D E L
4 . O U T S I D E - I N V S . I N S I D E - O U T
Innovating customer journeys as a competitive advantage Source: Harvard Business Review 2015 (Competing on Customer Journeys)
“Companies fall prey to active inertia —responding to
even the most disruptive market shifts by accelerating
activities that succeeded in the past.”
Source: Harvard Business Review 1999 (Why good companies go bad )
Innosights: Corporate longetiivty 2016
03 Succesvol innoveren in 10 stappen
If you don’t cannibalize yourself, someone else will Steve Jobs
Thema
Ontwikkel een kansrijke innovatie in 10 stappen 1: Bepaal je dreamteam
2: Vind en herken de disruptie in je markt
3:Stel je innovatiekalender samen
4: Scherp je belangrijkste innovatievraagstuk aan.
5: Maak het concreet: van inzicht naar prototype
6: Bepaal je aannames en definieer hypotheses
7:Test: Shortcut naar de gebruiker
8: Fail fast: accepteer je failures
9: Pivot: verbeter je product
10: Scale up krijg intern draagvlak voor je innovatie
en draag je product over
Ontwikkel een kansrijke innovatie in 10 stappen 1: Bepaal je dreamteam
2: Vind en herken de disruptie in je markt
3:Stel je innovatiekalender samen
4: Scherp je belangrijkste innovatievraagstuk aan.
5: Maak het concreet: van inzicht naar prototype
6- Bepaal je aannames en definieer hypotheses
7:Test: Shortcut naar de gebruiker
8: Fail fast: accepteer je failures
9: Pivot: verbeter je product
10: Scale up krijg intern draagvlak voor je innovatie
en draag je product over
1 . B E P A A L J E D R E A M T E A M
10 types of corporate innovation programs
1. Dedicated innovation team
2. Innovation centre of excellence
3. Intrapreneur program
4. Open innovation
5. Innovation tours
6. Innovation outpost
7. External accelerator
8. Technology education
9. Investment
10. Acquisition
3 . S T E L J E I N N O V A T I E K A L E N D E R S A M E N
Managing your innovation portfolio 2012 Harvard Business Review
Managing your innovation portfolio 2012 Harvard Business Review
Managing your innovation portfolio 2012 Harvard Business Review
7 . T E S T : S H O R T C U T N A A R G E B R U I K E R S
Desirability test
3 dagen
Desirability test Usability test
3 dagen 2 maanden
Desirability test Usability test live product
3 dagen 2 maanden 1/2 jaar
Samenvattend 1. Starups zijn hot., nemen risico’s en falen vaak. Ze spelen flexibel in op technologie en hebben
een sterke focus op eindgebruikers
2. Grote organisaties zijn gericht op executeren, hun levensduur loopt terug, veranderingen in het concurrentieveld zijn lastiger te zien, en zijn vaak inside-out gericht.
3. Succesvol innoveren vraagt om een passende organisatie voor innovatie, een juiste innovatie mix en snel falen en verbeteren.
DANKJEWEL Jan-Willem van Beek - Greenberry
nl.linkedin.com/in/janwillemvanbeek
twitter.com/janwillem
www.greenberry.nl