OK.RU Native Mobile Game Platform for Android

— First Results —

Vladimir Tomko, Game Producer, OK.RU

OK.RU Native Mobile

Game Platform

— What is this? —

What is OK.RU Native Mobile Platform

50%

from

our users

Android

(iOS coming soon)

For

best-performing

games

25.8M on Android

5.7M on iOS

and growing

getInstallSource

reportStats

reportPayment

…

Our work scheme

— How can I launch my game? —

Our Work Scheme

Game proceeds to

moderation process

Games are launched

in so called

“Waves”

Game is launched

with one of the Waves

We play it, analyze it

and decide

whether it fits

our current needs

You show us

your game

(by e-mail)

Where we are right now?

— First results —

Where we are right now?

7 weeks since launch

Where we are right now?

Герои: Ярость Богов Славяне: Ферма Шарики: история друзей Сокровища Пиратов

Орден ТенейКрысы OnlineЛегенда о викингеTopface – знакомства

и общение

Where we are right now?

New mobile offer Tool that lets

developer see our

users in different

attribution systems

Inner statistics toolDetailed FAQ that

explains our

policies and helps

you to properly

integrate with us

• Average daily game showcase openings: 359 854

• Average daily unique transitions into game: 4 463

• Average daily installs for one game: 1 309

• Average daily Install Rate: 13,55%

PLATFORM LAUNCH— First numbers —

HARDCORE GAMES— First numbers —

• Average daily unique transitions into game: 1 351

• Average daily installs for one game: 51

• Average daily Install Rate: 3,8%

MIDCORE GAMES— First numbers —

• Average daily unique transitions into game: 2 105

• Average daily installs for one game: 273

• Average daily Install Rate: 12,93%

CASUAL GAMES— First numbers, w/o Pirate Treasures —

• Average daily unique transitions into game: 3 120

• Average daily installs for one game: 417

• Average daily Install Rate: 13,90%

LOYAL AUDIENCE— First numbers, Pirate Treasures —

• Average daily Install Rate: 30%+• Mobile audience is loyal to web products

they love and have played before

INTERNAL PROMO— Was it effective? —

• Promo was launched on June 17th, using only oneinner advertisement channel, the so called “red link”

• We received an average daily game showcase openings boost of:

455%

Plans— For the near future —

And there’s something more…

We’ve decided not to take our part of revenue share for May 2016 from games

that launched with us during the First Wave

Thank you for attention!— I’ll gladly answer your questions —

Vladimir Tomko

Game Producer

vladimirs.tomko@corp.mail.ru

Artur Shakalis

Head of Games Platform

artur.sakalis@odnoklassniki.ru