Vishal Mega Mart 1(1)

8/10/2019 Vishal Mega Mart 1(1)

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INTRODUCTION

EXECUTIVE SUMMARY

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The Retail Sector is the largest sector in India after agriculture, accounting for over 10 per cent of the

countrys GDP and around 11 per cent of the employment !s an "#! $Retail "anagement% student I

have done my summer internship in retail store &ishal mega mart, #o'u(ir, &!R!)!SI During my

training I have done price gap analysis (et*een &ishal mega mart, Reliance fresh + &"art on nonfood

category !fter that -onsumer perception a(out &ishal mega mart, "odel house, .uc/no*II !ccording

to analysis I o(serve that customer of the &ishal mega mart .uc/no*II is not fully satisfied *ith their

services #ecause of less variety, assortment, poor services + unprofessional employees (ehavior

VISHAL MEGA MART, Bojubir, VARANASIis situated little (it outside the main &!R!)!SI

city This store total area is 10000 sft Total sales area is 2300 sft + 1300 sft D- $distri(ution

channel% area So its small format retail outlet !nd they are targeting mainly local middle class people

Its daily average sale is near a(out 20000 to 100000 Rs

INTRODUCTION OF INDIAN RETAIL INDUSTRY

Retail is Indias largest industry, accounting for over 10 per cent of the countrys GDP and around 11 per

cent of the employment Retail industry in India is at the crossroads It has emerged as one of the most

dynamic and fast paced industries *ith several players entering the mar/et #ut (ecause of the heavy

initial investments reuired, (rea/ even is difficult to achieve and many of these players have not tastedsuccess so far 4o*ever, the future is promising the mar/et is gro*ing, government policies are

(ecoming more favora(le and emerging technologies are facilitating operations Retailing in India is

gradually inching its *ay to*ard (ecoming the ne5t (oom industry The *hole concept of shopping has

altered in terms of format and consumer (uying (ehavior, ushering in a revolution in shopping in India

"odern retail has entered India as seen in Spra*ling shopping centers, multistoried malls and huge

comple5es offer shopping, entertainment and food all under one roof

EVOLUTION OF THE INDIAN RETAIL SECTOR

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#ac/ to the emergence of 7irana stores and momandpop stores These stores used to cater to the local

people 8ventually the government supported the rural retail and many indigenous franchise stores came

up *ith the help of 7hadi + &illage Industries -ommission The economy (egan to open up in the 1920s

resulting in the change of retailing The first fe* companies to come up *ith retail chains *ere in te5tile

sector, for e5ample, #om(ay Dyeing, S 7umar:s, Raymonds, etc .ater Titan launched retail sho*rooms

in the organi;ed retail sector


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ROTH OF RETAIL IN INDIA7

Or"#$i%& S(#r& o) r&*#i+ s&*or is &-&*& *o i$rs& *o /01 &r&$* i$ !220

)ro 4 &r&$* i$ !22/.

The Indian retailing mar/et, it is a very fast gro*ing sector ?ne reason that can (e attri(uted to this rapid

entry of the foreign retail giants is that the


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Rising incomes and improvements in infrastructure are enlarging consumer mar/ets and accelerating

the convergence of consumer tastes

Introduction of dual income families also helps in the gro*th of retail sector

Shift in consumer demand to foreign (rands li/e "cDonalds, Sony, Panasonic, etc

-onsumer preference for shopping in ne* environs

TechnologysavvyC>outh population

oreign companies: attraction to India is the (illionplus population

85isting Indian middle classes *ith an increased purchasing po*er

Rise of upcoming (usiness sectors li/e the IT and engineering firms

-hange in the taste and attitude of the Indians

8ffect of glo(ali;ation

4eavy influ5 of 5DIin the retail sectors in India

FUTURE OF RETAIL IN INDIA7

India Retail Report for the thirduarter of 6010, forecasts that the total retail sales *ill gro* from =SE

@3@ (illion in 6010 to =SE 3B@6 (illion (y 601B


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(ase, there *ill also (e opportunities in India:s tier II and III cities The greater availa(ility of personal

credit and a gro*ing vehicle population to improve mo(ility also contri(ute to a trend to*ards annual

retail sales gro*th of 11B per cent "ass grocery retail $"GR% sales in India are forecast to undergo

enormous gro*th over the forecast period #"I further predicts that sales through "GR outlets *ill

increase (y 13B per cent to reach =SE 1369 (illion (y 601B This is a conseuence of India:s dramatic,

rapid shift from small independent retailers to large, modern outlets consumer electronic sales at =SE

692F (illion in 6010, *ith over the counter pharmaceutical sales at =SE @62 (illion The latter is

predicted to (e the fastest gro*ing retail su(sector and #"I forecasts that sales *ill reach =SE F12

(illion (y 601B, an increase of 223 per cent

-hina and India are predicted to account for almost 91 per cent of regional retail sales in 6010 and (y

601B their share of the regional mar/et is e5pected to (e more than 96 per cent Gro*th in regional retail

sales for 6010601B is estimated (y #"I at 66 per cent, an annual average of 1B per cent India should

e5perience the most rapid rate of gro*th in the region, follo*ed (y -hina or India, its forecast mar/et

share of 1@9 per cent in 6010 is e5pected to increase to 1B@ per cent (y 601B

CHALLENES OF RETAILIN IN INDIA

The first challenge facing the organi;ed retail sector is the competition from unorgani;ed sector

In retail sector, !utomatic approval is not allo*ed for foreign investment

Ta5ation, *hich favors small retail (usinesses

Developed supply chain and integrated IT management is a(sent in retail sector

.ac/ of trained *or/ force

.o* s/ill level for retailing management

Intrinsic comple5ity of retailing rapid price changes, threat of product o(solescence and lo*

margins

ORANIZED RETAIL IN INDIA7

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The Indian organi;ed retail industry is valued at a(out E@00 (illion and is e5pected to gro* to EB6

(illion in 6010 and EF@ (illion in 6013 Retail "ar/et India today is the second fastest gro*ing

economy of the *orld after -hina Indian economy *ill gro* larger than #ritain:s (y 6066, Hapan (y

60@6 and (y 6030 *ill (ecome the second largest economy of the *orld after -hina Indian mar/et has

(ecome the most lucrative mar/et for retail investment in the *orld Some of the factors *hich have

contri(uted to the gro*th of organi;ed retail in India are increase in the purchasing po*er of Indians,

rapid ur(ani;ation, increase in the num(er of *or/ing *omen, large num(er of *or/ing young

population

Today people loo/ for (etter uality product at cheap rate, (etter service, (etter am(ience for shopping

and (etter shopping e5perience ?rgani;ed retail promises to provide all these The Industry The various

formats of organi;ed retail are 4ypermar/ets They store products of multiple (rands comprising food

items and nonfood items Supermar/ets These are self service stores selling food and personal care

products 8g Departmental stores Retails (randed goods in nonfood categories 8g Shoppers Stop

Specialty -hains These stores focus on a (randed product or a product category 8g #ata -onvenience

stores These are small self service outlet located in cro*ded ur(an area "alls ! huge enclosures *hich

has different retail formats eg )ucleus 7ey players in organi;ed retail are Pantaloon Retail It *as

started (y 7ishore #iyani India:s largest retailer The various formats of pantaloon retail are Pantaloons,

#ig #a;aar, ood #a;aar, -entral etc RPG Retail Its various formats are ood


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=norgani;ed retailing is characteri;ed (y a distorted realestate mar/et, poor infrastructure and inefficient

upstream processes, lac/ of modern technology, inadeuate funding and a(sence of s/illed manpo*er

Therefore, there is a need to promote organi;ed retailing

acing stiff competition from corporate retail outlets, ha*/ers and small shop/eepers are not only

*itnessing decline in (usiness (ut also increased harassment and eviction drives The B00 ha*/ers and

100 shop/eepers surveyed across five cities (y India DI


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COMPANY PRO5ILE

VISHAL MEA MART

V I S H A L

VALUE INCREASE SHIPPIN HYPERMARKET AFFORDAGLE LO PRICE

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PUNCHLINE60

&ishal Retail .td, is one of the leading player in the Indian retail industry, is a lead the *ay in discount

retailing and is focused on tier II and III cities in the country It has a strong presence in manufacturing

and retailing of readymade garments $apparels% retailing of nonapparels and a large variety of "-G

products The company has panIndia presence *ith 102 midsi;ed hypermar/et format stores as on !pril

62, 6002 covering a(out 6@mn s ft retail space area &ishal is supported (y strong manufacturing setup

in Gurgaon, Dehradun and "anesar *ith a capacity of 3,000 garment pieces per day in each unit It also

has 6 *arehouses located in 2 /ey cities in India covering over 11mn s ft area

&ishal started as a hum(le one store enterprise in 192F in 7ol/ata $erst*hile, -alcutta% is today a

conglomerate encompassing 11 sho*rooms in 3 cities C 60 states Indias first hypermar/et has also

(een opened for the Indian consumer (y &ishal Situated in the national capital Delhi this store (oasts of

the single largest collection of goods and commodities sold under one roof in India The group had a

turnover of Rs 1BF@16 million for fiscal 6003, under the dynamic leadership of "r Ram -handra

!gar*al The group had of turnover Rs 622BB@ million for fiscal 600F and Rs F06F3@ million for fiscal

600 The turnover of the company for 0910 *as 1103 crore The groups prime focus is on retailing

The &ishal stores offer afforda(le family fashion at prices to suit every poc/et

THE FOUNDERS7

Mr. R#(#$r# A"#r7#+ Mrs. U# A"#r7#+

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Mr.

Surendra Agarwal

THE POPULAR BRANDS OF VISHAL MEGA MART ARE:-

Zeppelin "ens Shirts + Trousers

i;;y #a(e .adies + 7ids Girls

7itaan Studio "ens Shirts + Trousers

Hasmine .adies + 7ids Girls

#lues + 7ha/is "ens Trousers

Jero Degree 7ids #oys

Paranoia "ens Shirts + TShirts

Soil "ens Shirts

-hlorine "ens Shirts

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"assa #ay "ens Trousers + #ermudas

ume "ens Shirts, TShirts, =nder Garments

VISHAL MEGA MART60

P R O D U C T S

5OODMART

#everage -oo/ed Indian

-oo/ed -hinese

Drin/s

ruits + &egeta(les

5OOT8ARE

#oys Girls

Shoes Slippers

Sandals Sandals

.adies "ens

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Shoes Shoes

Slippers Slippers

HOUSEHOLD

!crylic


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Shirt ormal -otton Trouser$"P-%

E*($i 9 Sor*s 8i$*&r 8r

)ight Suits Suit$


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8i$*&r 8r

S*eater

Pull ?ver

HOME 5URNISHING

Dra*ing Room #edroom

Door "at #ed Sheet

-arpet Pillo*s

-urtains Pillo* -over

7itchen #athroom

!pron #ath "ats

7itchen )ap/in To*el Gift Sets

SPORTS 9 5ITNESS

Indoor games ?utdoor games

#as/et #all -ric/et #at

TT #at oot(all

#o5ing 7it .a*n Tennis

S*imming -ostumes Tennis Rac/et


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itness 8uip

Personal Gym

STATIONERY

School ?ffice Paper "art

85am #oard ?ffice ile Diary

-lay Punching "achine ile

Party Stuff

#alloons

Ri((ons

TOYS 9 GAMES

Soft Toys Dolls -ycle + Scooters

"usical Toys #ar(ie Doll -ycles

)on"usical ?ther Dolls Scooters

#oard Games Infant Toys &ideo Games


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.uggages Portfolio #ags

Suitcase Shoulder #ags

Pouch + -ases 85ecutive #ag


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OGECTIVES

LIMITATIONS

OGECTIVES7

1 Proper understanding and analysis of &IS4!. "8G! "!RT6 To /no* the pricing strategy of others retail outlets li/e Reliance fresh, &"art + comparison *ith

&ishal "ega "art@ -onduct a survey on a sample selected from the customers of &IS4!. "8G! "!RT and to o(tain

their opinionsB To /no* the strategy to ma/e a customer retention3 To analy;e a comparative study (et*een the satisfaction level of &IS4!. "8G! "!RT, &"art +

Reliance freshF To /no* the steps that &IS4!. "8G! "!RT adopted to ma/e a good relationship *ith its

customers To evaluate the recent trends of Indian retail industry in order to come out *ith prospects for Indias

one of leading retail chains &ishal mega mart2 !t the same time to /no* the people perceptions to*ards &ishal mega mart9 To /no* the consumers e5pectations from &ishal mega mart

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10 To come out *ith conclusions + suggestions (ased on the analysis + interpretation of the data

LIMITATION7

!lthough it *ould have (een nice to conduct a perfect research study, (ut this study is conducted under

certain limitations, *hich *ere faced *hile doing this research So it is highly recommended to consider

these limitations *hile going through the pro'ect study

These limitations ae as !ollo"s

. LIMITATION O5 DATA

The statistical data regarding the city *as not availa(le to us on secondary source of data and to generate

such data on the primary source *as a tas/, *hich cannot (e achieved in such a short time

!. LIMITATION O5 TIMEThe limitation of time *as another constraint in the study as the study had to (e conducted in fe* months

therefore many aspects have (een left une5plored .ocating the target customers is very time consuming

Research period is not 'ust much enough to /no* fully a(out the Price strategies + consumers perception

a(out Vis(#+ M&"# M#r* Bojubir ,VARANASI.

3. INHIBITIONS O5 THE RESPONDENTSThe respondents did not reply the uestion *ith precision as they *ere (usy *ith their o*n *or/ or they

*ere not interested in ta/ing part in such a research 8mployees sometimes feel hesitated *hile telling

a(out their vie* a(out their mar/eting strategies

Othe Limitations ae:-

:. Sample si;e is limited due to the limited period allocated for the survey;. Getting accurate responses from the respondents due to their inherent pro(lem is difficult They may

(e partial or refuse to cooperate4. Respondents may not (e interested to give the data


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1. The staff of the &ishal only providesC communicates the merits of its products

2. Secondary data is not availa(le of &ishal mega mart, .uc/no*II

SCOPE O5 STUDY

SCOPE OF STUDY

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This pro'ect gave us great e5posure to the customers perception to*ard &ishal mega mart, #o'u(ir ,

&!R!)!SI The study also identifies the attitudes and preference of the consumers The study also

identifies that customers are satisfy *ith the services of &ishal mega mart, #o'u(ir,&!R!)!SI or their

e5pectation from &ishal mega mart

This study also identifies the price gap of the differentdifferent outlets li/e &mart, &!R!)!SI +

H!.!)S S4?P, &!R!)!SI

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RESEARCH METHODOLOGY

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RESEARCH METHODOLOY7

Research "ethodology is a *ay to systematically solve the research pro(lem The main goal of this research is to descri(e the data and

characteristics a(out *hat is (eing studied The idea (ehind this type of research is to study freuencies,

averages, and other statistical calculations !lthough this research is highly accurate

TYPE O5 DATA

. PRIMARY DATA

The primary data is that *hich details *e collect from the mar/et and also used first time in the

research So in this research *e collect data very first time from customers *hich are totally fresh

!. SECONDARY DATA SOURCE

-ompanies #roachers

-ompanies


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"aga;ines, 'ournals, pamphlets, advertisements, ne*spapers + articles etc


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ANALYSIS

JUESTIONNAIRE ANALYSIS GASED UPON CUSTOMER PERCEPTION AGOAGOUT VISHAL

MEA MART /GOUGIR 0VARANASI/

1 4o* often do you visit &ishal mega "artK

$a% ?nce L M $(% t*ice L M $c% Thrice L M $d% "ore $please specify%NNN

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On"e ,>

T1i"e )-

T&ri"e .B

M#re )-

T#a! .--

ANALYSIS60

The o(servation sho*s that @0 A of people out of 100 customers surveyed used to come in &ishal mega

mart on t*ice + more than four times *hich sho*s that local customer in &ishal mega mart used to come

so many times #ecause many families used to come and purchase their home care products + so many

things !nd only 6B A + 1FA prefer to go once + thrice time ?verall *e can say that in &ishal mega

mart is a family store


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T#a! .--

ANALYSIS60

B6 A of people spend their money or mostly people used to spend their money $0 to 6000 Rs% !nd @FA

customers spend 6000 to 3000 Rs In &ishal mega mart *hich sho*s that people mostly spend their

money up to 3000 Rs 1BA customer is there *ho spend 3000 to 2000 Rs In &ishal storeand 2A

customer *ho spend more than 2000 Rs in &ishal store

The o(servation sho*s that &ishal mega mart, model house #o'u(ir ,&!R!)!SI dont have (ig

customer in terms of money *hich is not good for them #ecause &!R!)!SI, "odel to*n is a neigh(or

to*n for &ishal !nd model to*n is that area *here very rich families are living This is good opportunity

for &ishal mega mart If they *ant to increase their sale in high level or they *ant to ma/e (ig or heavy

customer in their store so they need to do so many things li/e /eep (etter uality product, good display,

(etter assortment + variety and ma/e their employees professional + helpful in terms of service Then

they can ma/e their sale (igger as compare (efore

@


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$a% !lone L M $(% *ith friends L M $c% *ith family L M $d% other $pl; specify%NN

A!#ne .,

i& Fa$i!+ ;B

i& Friends ,(

O&ers >

T#a! .--

ANALYSIS60

The o(servation sho*s that 3F A of customer used to come *ith their family !nd 62A customers are

there *ho comes *ith friends !nd there are so less customer *ho used to come alone + *ith others

(ecause its family store and young and one customer try to avoid coming in &ishal "ega "art

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B Do you come in &ishal "ega "artK

$a% -asual L M $(% Planed L M

"as%a! >-

2!aned B-

T#a! .--

ANALYSIS60

The o(servation sho*s that F0 A of customer come *ith planning in vishal#ecause its family store so

family ma/e plan that *hen they have or should go for purchase in &ishal mega mart !nd B0A

customers are there *ho comes casually

3


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3A4 PRICE

OOD ;(VERY OOD -

AV/ )(

POOR -

VERY POOR >

TOTAL .--

ANALYSIS60

The o(servation sho*s that 32 A of customers thin/ that price of &ishal mega mart is good + @2A thin/

that its average price #ut (ad thing is that according to survey there is not even one customer *ho give

very good ran/ for &ishal price as *ell as poor ran/ #ut BA customer is also there *ho give the ran/

very poor This sho*s that its price is not reasona(le

3G4 PRODUCT JUALITY

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OOD )B

VERY OOD ,

AV/ ;(

POOR >

VERY POOR -

TOTAL .--

ANALYSIS60

!ccording to this analysis 32A customer thin/ that its product uality is !verage + @FA customer thin/

that uality is good "a5imum no of customer feels that its product uality is nice as per the

reuirement 6A customers thin/ that its product uality is very good as *ell as very poor !nd BA thin/

that its poor uality product ?verall survey sho*s that its &ishal mega mart has nice product uality

3C4 VARIETY

OOD .B

VERY OOD -

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AV/ B-

POOR ,,

VERY POOR ,

TOTAL .--

ANALYSIS60

?(servation sho*s that F0A of customers are there *ho thin/ that in &ishal mega mart variety of the

product is !verage + 66A customer thin/ that variety is poor 1FA said that variety is good and 6A

customer is also there *ho thin/ that variety is very poor So according to this survey I can say that if

they *anted to increase their sale volume in future they need to maintain good variety of the product then

they can increase their sale

3D4 OFFER

OOD ;B

VERY OOD .,

AV/ ,(

POOR >

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VERY POOR -

TOTAL .--

ANALYSIS60

?(servation sho*s that *hatever offers &ishal mega mart offer *hich is good That is *hy 3FA

customers thin/ that offer is uite good as compare other retail stores and good thing is that there is not

even one respondent *ho give very poor ran/ for &ishal mega mart offers !nd 62A respondent thin/

that its offers is !verage16A customer thin/ that offer is very good + BA thin/ that poor ?verall I can

say that its good result of this uestion or survey

F 4o* is the (ehavior of staff mem(ers of &ishal "ega "artK

Page @B

STAFF GEHAVIOR

OOD )>

VERY OOD >

AV/ >>

POOR .,

VERY POOR B

TOTAL .--


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This o(servation sho* that many no of customer used to come in &ishal mega mart &!R!)!SI is local

customer 96A customer used to come from &!R!)!SI or near(y &!R!)!SI city!nd 2A customer

are hare they are not from &!R!)!SI or local city

ANALYSIS60

?(servation sho*s that @6A + @0A customers are young population (et*een 1263 + 6F@0 age group

*ho used to come in store appro5imately 66A from @1@3 age group 2A + 2A are @FB0 + B130 age

Page @F

3A4 Age

.(7,; ),

,B7)- )-

).7); ,,

)B7>- (

>.7;- (

;- -

T#a! .--


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group !nd there is no customer *ho is more than 30 years old So I can say that very young customer

used to come in &ishal mega mart &!R!)!SI This is good for store

3G4 In"#$e

;---7.---- ,,

..---7,---- )(

,.---7)---- .-

).---7>---- ,

M#re &an >---- ,

N/A/ ,B

T#a! .--

ANALYSIS60

This o(servation sho*s us *hich category or class customers actually come in &ishal retail store

!ccording to the survey I can say that ma5imum lo*er middle class customer used to come in &ishal

retail store &!R!)!SI 66A customers income is 300010000 Rs @2A customers income is 11000

60000 Rs !nd 10A customer income is 61000@0000 Rs !nd 66A customer income is @1000B000

Rs + more than B0000 Rs 6FA customer is here *ho doesnt have any income li/e student + children

etc

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3C4 JUALIFICATION

.-& .-

.,& ,-

rad%ae >>

P// .(

Di2!#$a B

#&er ,

T#a! .--

ANALYSIS60

#asis of this o(servation *e come to /no* that *hich /inds of customer actually come in store

!ccording to this survey *e come to /no* that ma5imum no of customers is Graduate BBA *ho used to

come in &ishal .uc/no*II 12A is post graduate, 60A 16 th+ 10A metrics pass customers ?verall *e

can say that in &ishal mega mart &!R!)!SI, ma5imum no of customer used to come is literate This is

good for them #ecause they understand the organi;ed retail concept

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LITERATURE REVIE

LITERATURE REVIE

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ARTICLE NO. 2

DISCOUNTS MALL LOCAL STORES

#ni$ht Ri%%e Ti&'ne B'siness Ne"s( )ashin$ton: *'l +, +..,( /$( 0

ABSTRACT =SUMMARY>

!n 8T survey on the retail mar/et sho*s that retail chains such as #ig #a;aar and &ishal "ega "art are

offering attractive schemes and selling products at cheaper rates or instance a /g of (ottled "aggi

tomato /etchup costs Rs B at #ig #a;aar as against a ma5imum retail price of Rs 2B, *hich a momand

pop store *ould charge !lso one can (uy a t*o litre (ottle of Sprite for Rs @2 at &ishal "ega "art

instead of paying a mar/et price of Rs B6 at a local store

ARTICLES NO. 2!

VISHAL RETAIL TO E?PAND TO ; CITIES

B'siness line( 1hennai: *'n +2 +..,( /$( 0

ABSTRACT =SUMMARY>

The company inaugurated its first mall in LPuneM, its first in the *estern region "r Ramchandra !gar*al,

"anaging Director, said the company *ould e5pand to cities such as -handigarh, Gha;ia(ad, Patiala,

Surat and "eerut

.ocated at the 7P-T To*ers (uilding at atima )agar, the &ishal "ega "art *ill give Pune an

e5perience of the latest in the *orld of fashion and trends

The 66,000suarefeet second floor has supermar/et, music stores, household items, home appliances,

car accessories, stationery, travel accessories, foot*ear, hard*are accessories and electrical appliances

ARTICLES NO. 23

VISHAL RETAIL SETS UP SHOP IN MUMBAI

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#ni$ht Ri%%e Ti&'ne B'siness Ne"s( )ashin$ton: *'l +0 +.0.( /$( 0

ABSTRACT =SUMMARY>

&ishal:s prices are roughly 13 to 60 percent less than other mass mar/et garment la(els &ishal "ega

"art promises to deliver all the shopping needs of the customers in "um(ai The store has (een designed

and planned to give a uniue shopping e5perience to all its customers The company aims at offering the

customers a portfolio of products at (argain prices

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SOT ANALYSIS

S O T A N A L Y S I S 3*ased #n a*#9e ana!+sis4

Some of the strengths and *ea/nesses of &ishal "ega "art, #o'u(ir, &!R!)!SI, are outlined (elo*

"ost of the *ea/nesses + strengths has (een given (y customers through to uestionnaire

. STRENGTHS60 =nderstanding of the Ovalue retail segment

.ogistics and distri(ution net*or/

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"odel To*n is neigh(or to*n !nd "odel to*n is the richest area in the .uc/no*

)e* or (est locations

Private la(els

It sells product at cheaper prices also *ith discount

Garment sector of the &ishal is much more superior to other retail stores

It offers *ide range of products under one roof It is the only store in "odal house, .uc/no*II *here you can e5change the goods after purchase

$?n selected items% The &ishal "ega "art is situated at the good mar/et place "odel house

It segments on middle and lo*er middle income groups

!. 8EA@NESSES60 .ac/ of par/ing space (ecause par/ing area is not clean + there has (een so many things /ept on

that area *hich is not reuire

Slo* performance of the Stores 8mployees (ehavior is not professional

.ac/ of cleanness in the store

Daily customers footfall is very less around 600 to @00 average

Ine5perienced and uns/illed management team e5cept managers

Supply chain management is uite slo*

Information technology systems are not *or/ing properly li/e --T& -8"8R!S, PRI)T8RS +

S-!)8RS etc .ayout of the &ishal mega mart, "odel house .uc/no*II is uite average

.ighting system in not good #ecause many lights are not *or/ing in the stores

In &ishal .uc/no*II store !- sound is very noisily inside the store


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-ompany need to spend a lot on advertising and promotion to create (rand image of its product

=0LINE> "a/e freuent advertisements in (oth print and electronic media

"a/ing stalls in corporate melas li/e trade fair, may(e (eneficial to create (rand image of its

product )eed to provide additional offers and discounts as per customer reuirements

)eed to include varieties of similar item

Provide more discounts on "-G

Provide (etter customer service

"aintained proper display to create impulse $It is assumed that near a(out 0A sales comes from

impulse mar/eting and if proper display is not maintained impulse cannot (e created% #etter if *e provide filtered information a(out &ishal "ega "art

-ustomer facility should al*ays (e under *atch

Store should provide free home delivery facility

-ompany should ensure that uality and uantity of the commodity is accurate -ompany should provide regular training to their staff and a*are him *ith the modern techniue of

selling and customer dealing To (e improved the par/ing facility

)eed to include varieties of similar item

Provide more discounts on "-G

"usic *hich creates a environment should (e soft and play only one music in the store

-leanness and hygiene should (e maintained regularly

Display is very important in store so display should (e improved

Proper signage should (e there so that customer can locate the products easily

Proper pac/aging and provide contrast la(eling in displays of product There is a long delay at the (illing payment counter mainly (ecause of less num(er of (illing

machines

CONCLUSION7

!fter completing this research I come to /no* that &ishal "ega mart is ahead of -ity life ,Spencers + &

"art Retail in terms of sales ?nly H!.!) S4?P is ahead of &ishal "ega "art (ecause of its prime

.ocation and higher product range #ut there are fe* areas *here &ishal, &!R!)!SI malls needs

amendments and these suggestions are mentioned in these malls !dvertising is an important factor of

getting sales promotion

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ANNEXURES7

SAMPLE O5 UESTIONNAIRE

CONSUMER GEHAVIOR AGOUT VISHAL MEA MART LUCKNO7II/

. 4o* often do you visit &ishal mega "artK$(% ?nce L M $(% t*ice L M $c% Thrice L M $d% "ore $please specify%NNN

!. 4o* much money do you usually spend on &ishal "ega "art in a monthK$(% 0 to 6000 L M $(% 6000 to 3000 L M $c% 3000 to 2000 L M $d% "ore than 2000 L M

3. P??R

PRI-8

PR?D=-T Q=!.IT>

&!RIT>

?8RS

4. 4o* is the (ehavior of staff mem(ers of &ishal "ega "artK

&8R> G??D G??D !&8R!G8 P??R &8R> P??R


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. )ame

!. !ddress

3. Phone )o

:. !ge $in year%

1263 6F@0 @1@3 @FB0 B130 30;. Income

300010000 1100060000 61000@0000 @1000B0000 B1000

4. Qualification$a% 10thL M $(% 16th L M $c% Grad L M $d% PG L M $e% Diploma L M $f% ?therNNN

S=R&8>?R )!"8 D!T8 TI"8

GIGILIORAPHY

BOO@S RE5ERRED6

Retailing "anagement

Pradhan, S*apna

The !rt ?f Retailing

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.am(a, !H

ARTICLES RE5ERENCES

7night Ridder Tri(une #usiness )e*s

Vishal Mega Mart 1(1)

Documents

Transcript of Vishal Mega Mart 1(1)