Velo-City Conference Vienna

8/13/2019 Velo-City Conference Vienna

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V E L O - C I T Y C O N F E R E N CERISKS AND OPPORTUNITIES

Alexander Akishin-Chris Patfield-Yalda Pilehchian-Josef Hetzmannseder


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WHAT IS VELO-CITY?

VIENNAS VELO-CITY BID

FINANCING

RISKS

OPPORTUNITIES

EVALUATION AND MEASUREMENT

CONCLUSION


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WHAT IS VELO-CITY?

UNITED KINGDOM

UKRAINE

AUSTRIA

SWITZERLAND

SWEDEN

SPAIN

SLOVENIA

SLOVAKIA

SERBIA

RUSSIAN FEDERATION

ROMANIA

POLAND

NORWAY

NETHERLANDS

MOLDOVA

MALTA

MACEDONIA

LITHUANIA

LATVIA

ITALY

SAN MARINO

IRELAND

HUNGARY

GREECE

GERMANY

FRANCE

MONACO

FINLAND

ESTONIA

DENMARK

CZECH REPUBLIC

CYPRUS

CROATIA

BELGIUM

BULGARIA

BELARUS

BOSNIA

AND HERZEGOVINA

MONTENEGROANDORRA

ALBANIA

Edinburgh

London

Graz

Wien

Barcelona

Sevilla

Amsterdam

Groningen

Milano

Dublin

Bremen

Mnchen

Paris

Kbenhavn (Copenhagen)

Bruxelles/Brussel

Basel

Nottingham

1980

2013

19841987

1989

1991

1992

1993

1995

19961997

1999

2000

2001

2003

2005

2007

2009

2010

2011

2012

Bremen

LondonGroningen

Milano

Montreal

Nottingham

Basel

PerthBarcelona

Graz

Amstredam

Edinbrough

Paris

Dublin

Munich

Brussels

Copenhagen

Seville

Vancouver

Vienna

Copenhagen


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CRITERIA FOR GAINING VELO-CITY CONFERENCE

VIENNA

Un

ique

Se

llin

gpo

ints

Ge

ography

Con

ference

infrastructure

Politic

al

commit

ment/

vision

130 page bid

200,000


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FINANCING - SPONSORS


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RISKS -VELO-CITY CONFERENCE

- Budget 2.5 Million

- Weather

- Quantitative aspects Number of participants, speakers

- Qualitative aspects Standard of presentations Side programs


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RISKS - CITY OF VIENNA

- Changes in political vision

- Negative international reputation

- No legacy No change in citizen psyche Negative change in citizen psyche

- Budget


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LESSONS FROM PREVIOUS HOST CITIES

STARTER CITIES

Cities that have a limitedcycle culture

E.g. Vancouver, Seville

CLIMBER CITIES

Cities which have anincreasing modal shareand political interest incycling

E.g. Basel, Munich, Vienna

FORERUNNER CITIES

Cities in which cyclingis already a part of themainstream culture

E.g. Copenhagen


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OPPORTUNITIES CONFERENCES AND CITY BRANDING

Research demonstrates that staging an event canenhance the image of a host and that it can also actas catalyst for development [Berridge, 2012:43]*

* Berridge, Graham (2012) 'The promotion of cycling in London: The impact of the 2007 Tour de France Grand Depart on the image and provision of cycling in the

capital', The journal of sport tourism, 17(1), pp. 43-61

Vienna Smart City

Vienna Conference hosting city


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OPPORTUNITIES RADJAHR

- Without the successful bid for the Velo-CityConference, 2013 would not be the Year of theBicycle

- Opportunities of the Radjahr: 160 events related to cycling Political will and increased marketing targeting the encouragement of cycling Creation of mobility agency


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OPPORTUNITIES CATALYST FOR CHANGE

- Increased modal share of cyclists 5.5-10% (the conference itself to provide a 2% increase)

Congestion of the U-Bahn is almost at capacity [Wolfgang Dvorak]

- Platform for conversation between different

interest groups and exhibitors- Sometimes cities need an extra push to beformally committed to a contract [Raimund Stabauer]

5% 10%2010 20152013

+2%

Conference Director Velo-city 2013 Vienna

Ve lo -C i ty Se r ie s an d Ev ent Ma nag er


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OPPORTUNITIES INTERNATIONAL SCALE

- Conference is also an opportunity for Centraland Eastern Europe

- Memorandum of international mayors

- Vienna on the international biking agenda

- Viennese strategy paper

- Viennese excellence in conference organising

- Target for 50% of delegates not from the hostingcontinent


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OPPORTUNITIES WHAT HAS BEEN DONE SO FAR?

- Fahrradhaus

- New links between annual events and bikingagenda

- No new or improved cycleways yet, bikingagenda included in advanced plans


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EVALUATION AND MEASUREMENT

- Velo-City ConferenceSuccess if budget is met

No follow up evaluation of the impact of the conference

- City of Vienna More interested in long term impacts Velo-City Conference only one of 1100 conferences held in Vienna annually

- Difcult to measure


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CONCLUSION

The Velo-City Conference is an important catalyst forinitiatives to encourage cycling culture in Vienna.The impact of the conference should be measuredin conjunction with the City of Viennas incentives

surrounding the Radjahr when assessing its potentiallegacy.


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Velo-City Conference Vienna

Documents

Transcript of Velo-City Conference Vienna