Var 1 Starbucks

8/17/2019 Var 1 Starbucks

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Structure ofpresentation

• Introduction

• History

• Structure of company

• Mission

•

SWOT Analysis – Strengths, Weaknesses, Opportunities,

Threat

• Global Strategy

• Summary• onclusion

Starbucks


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!A"G#O$

%&

Since '()', Starbucks o*eeompany has been committed

to ethically sourcing androasting the highest

+uality Arabica co*ee in the-orld. Today, -ith stores aroundthe globe, the company is the-orld/s premier roaster andretailer of specialty co*ee.


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South 3ark, I3>GO, May 5??(

Organi6ational structure

A company indi@idual organi6ational structure is aformal composition of task and reportingrelationships that allo-s the company tocontrol, coordinate, and moti@ate employees so

a common goal can be achie@ed. Operate under four $.S. di@isions

Ma7or ad@antages maBimi6edcommunication channels

ontinuation of support functions operating astheir o-n department and supporting theshared goals and @isions of each of the $.S.di@isions as -ell as the international circuit


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3#O&$ TS

Starbucks orporation o*ers co*ee products and caf

ser@ices throughout the -orld. It sells high+uality -holebean co*ees 1from around the -orld2 along -ith other

types of freshly bre-ed co*ees, premium teas andespresso be@erages, hot and cold. It also o*ers @arious

sodas and 7uices, pastries and confectionery, co*eerelated accessories such as the Starbucks mugs, and

other caf related products such as the Starbucks &.Starbucks sells its special products through its company

operated retail stores, -arehouse club chains, oceco*ee distributors, institutional foodser@ices such as

hotels and airlines, mailorder catalogs, and through itselectronic store.


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%o&'an(Mi))ion

State&ent*

=stablish Starbucks asthe premier pur@eyor ofthe 9nest co*ee in the-orld -hile maintaining

our uncompromisingprinciples -hile -e

gro-.J

+nviron&ental Mi))ionState&ent*

Starbucks iscommitted to a role of

en@ironmentalleadership in all facets of

our business.J

MISSIO


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ST#=%GTH

Starbucks is the market leader in the co*eeMarket.

ustomers are satis9ed -ith the +uality andtaste of o*ee.

High brand e+uity.

Operating in K? countries -orld-ide.

Huge number of employees/ approB. 'L

thousand.

O33O#T$%IT> =ntry into Asian market like 3akistan, India and

!angladesh.

Market penetration in International countries.

obranding -ith other food manufactures.

Whole bean sales in supermarkets like.

W=A"%=SS

3ricing are higher as compared to thecompetitors.

High operating cost

The business pro9ts are highlydependent on co*ee product.

TH#=ATSE

%umbers of competitors are increasing, like!arista, af co*ee &ay, Gloria 7eans co*ee.

Nariation in co*ee prices in de@eloping countries

3eople started to become more health conscious

Dabour $nions issues in $S and internationalcountries

Starbucks facing huge resistance in internationalcountries o@er cultural and political issues.

..LYSIS

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International

Strateg(

!usinesses mo@ing from domestic to an international strategy gi@e the 9rmgreater return on its in@estments.

In '((:, due to the saturation of the $nited States market, Starbucksstarted to eBpand its business o@erseas.

!y 5??', Starbucks had more than ':? stores and plans to continue itssuccess.

The company began by entering into 7oint @entures -ith local businessmen. Starbucks a strong eBpansion campaign, opened in foreign markets by5??'.

This plan made the opening of o@er 8?? stores located out of the $nitedStates possible.

More than 5?? units including hina, ;apan, "u-ait, Debanon, %e- Pealand,Malaysia, the 3hilippines, Singapore, South "orea, Tai-an, and Thailand.

STR.T+GY


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Qocused di*erentiationby ser@e niche buyers

better than ri@als.

!uyers ha@e distincti@epreferences, special

re+uirements, or uni+ueneeds.

Ha@e uni+uecapabilities toser@e needs oftarget buyer

segment.

!ig enough to bepro9table and o*ers

good gro-th

potential.

ostly or dicult formultisegment

competitors to meetspeciali6ed needs of

niche members.

Starbucks has resourcesand capabilities toe*ecti@ely ser@e an

attracti@e niche.

STR.T+GY


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23.LITYSTR.T+GY

Qor Starbucks, +uality simplemeans.

The company e@en uses Rmysteryshoppers.

Starbucks co*ee buyers spend

about '4 -eeks each year @isitingco*ee gro-ers and suppliers.

Starbucks gets the 9rst pick ofsome of the -orld/s best co*ee

crops.


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2alit( &ean) conor&ance to )tan6ar6)*

• be -elcoming

• be genuine

•

be considerate• be kno-ledge

• be in@ol@ed

T2M tool)*• ontinuous impro@ement .

• ;ustintime 1;IT2.

STR.T+GY


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!uildinga

ompan

y -ithSoul.

OpposingQranchising becauseof uality

ontrolandulture.

Onlysellingco*eebeans

-ithoutarti9ciala@ors.

Satisfycustomers by allmeans.

=mployees/

contribution and

in@ol@eme

nt inmaking

Starbucksa better

company.

S&&ar(


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TH.

YO3IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

Var 1 Starbucks

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