Van "social media buzzword bingo" naar inhoud
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Transcript of Van "social media buzzword bingo" naar inhoud
“Most people do not listen with the intent to understand; they listen with the intent to reply.”- Stephen R. Covey
SOCI
AL M
EDIA
MEDIA ON SOCIAL
WE PLAATSEN ALLEENEEN PLAAT.
LATEN WE IETS DOEN MET ‘SOCIAL’!
WE GAAN ENGAGEN MET ONZEDOELGROEP!
MAAR HELP, ONZE DOELGROEP KAN REAGEREN!
WAT DOEN WE DAN?
“Wise men speak because they have something to say; fools because they have to say something.”- Plato
#buikspreeksocialmediaPicture: https://www.flickr.com
/photos/armyofgnom
es/3557056921/in/photostream/
“Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”
- Michael Brenner
Stappen
Roles &
Responsibilitie
s
Competencies
Training &
Support
Go do
Coordination & control / platformThemes
Measure &
opimize
Commitment
Potential Influencers
Mass InfluencersMass
Connectors
Mass Mavens
Social Savvys
Subject Matter Experts
Internal External
Forrester Influencer Pyramid (2011)
Spokespersons
Thought Leader
95%
50%
20%
5%
[Social] Broadcasters
% of connections with external peers/influencers
Network pyramids
*Stéphan Lam 2015
Roles & Responsibilties
Social Savvys
Subject Matter Experts
Spokespersons
Thought Leader
Internal Who
Theme A Theme B Theme C Theme D
Coordination & control
Social Savvys
Subject Matter Experts
Spokespersons
Thought Leader
Internal CMO teamTraining & support on competencies
People manager
Potential Influencers
Mass InfluencersMass
Connectors
Mass Mavens
Social Savvys
Subject Matter Experts
Internal External
Forrester Influencer Pyramid (2011)
Spokespersons
Thought Leader
[Social] Broadcasters
Potential Influencers
Mass InfluencersMass
Connectors
Mass Mavens
Social Savvys
Subject Matter Experts
Internal External
Forrester Influencer Pyramid (2011)
Spokespersons
Thought Leader
[Social] Broadcasters
Michel is drie keer gevraagd om een presentatie te houden over productiviteit: twee partners, één influencer.3
Potential Influencers
Mass InfluencersMass
Connectors
Mass Mavens
Social Savvys
Subject Matter Experts
Internal External
Forrester Influencer Pyramid (2011)
Spokespersons
Thought Leader
[Social] Broadcasters
( )