UX Cocktail Hour Rotterdam #10 | De El Bulli Experience
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DE EL BULLI EXPERIENCE EMOTIONAL DESIGN GOOD FOR BUSINESS Experience Designers
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On design for emotion, from Maslow’s pyramid to fine dining at Ferran Adrià’s El Bulli - explaining why emotional design is good for business.
Transcript of UX Cocktail Hour Rotterdam #10 | De El Bulli Experience
DE EL BULLI EXPERIENCE
EMOTIONAL DESIGN
GOOD FOR BUSINESS
Experience Designers
HANS BARTMANBUSINESS DEVELOPMENT &
CUSTOMER EXPERIENCE MARATHONLOPER
Experience Designers
@HANSBARTMAN
Hoe maak je online het verschil binnen je eigen markt of business.
Experience Designers
Experience Designers
5 x beste restaurant ter wereld
Experience Designers
3 Michelin sterrenUitvinder moleculair koken
200 nieuwe gerechten
Experience Designers
Het designproces van El Bulli
"In an avant-garde cooking restaurant, it's the experience that's the difference."
Experience Designers
Wat maakt een restaurantbezoek voor jou onvergetelijk?
Experience Designers
Recepten, producten, wijnen, ambiance, bediening...
Experience Designers
Wat gebeurt er als je een emotionele ervaring hebt?
Experience Designers
Experience Designers
Behoeftenhiërarchie van Maslov
PRIMAIRE BIOLOGISCHE BEHOEFTEN
BESTAANSZEKERHEID
SOCIALE BEHOEFTE
ERKENNING
ZELFONTWIKKELING
Experience Designers
Experience Designers
Waarom doen we dit niet online?
Online behoeftenhiërarchie
FUNCTIONAL
USABLE
RELIABLE
UNFORGETTABLE
Experience Designers
FUNCTIONALFUNCTIONAL
Experience Designers
Experience Designers
USABLE
FUNCTIONAL
Experience Designers
Experience Designers
RELIABLE
USABLE
FUNCTIONAL
Experience Designers
Experience Designers
Experience Designers
UNFORGETTABLE!
RELIABLE
USABLE
FUNCTIONAL
Experience Designers
Even terug naar El Bulli.... hoe maakt hij een bezoek
onvergetelijk?
Experience Designers
"Bring imagination, emotion and joy to the table."
Experience Designers
Nostalgia!
White chocolate lemon coffee candy lollipop
Experience Designers
Surprise!
Soup-in-soup letters
Experience Designers
Fun!
Strawberry foam
Experience Designers
en online...?
Experience Designers
Elements of surprise
Delighted content
High fives & rewards
Stimulating language
Audio,video & animation
ENGAGEMENT METHODES
Experience Designers
Help
Experience Designers
High Fives & Rewards
Experience Designers
Animation & transition
Experience Designers
Help
Experience Designers
Stimulating language
OLD SPICE: www.devastatingexplosions.com
Experience Designers
Elements of surprise
Emotions = good for business:
ENGAGEMENT
CONVERSIE
ONDERSCHEIDEND VERMOGEN
+
Experience Designers
Experience Designers
Inleven in de behoeften van de klant
Experience Designers
Neem de gebruiker mee, regisseer de route
Experience Designers
Hou het simpel: laat de gebruiker (bijna) niet kiezen
Experience Designers
Wees eerlijk en betrouwbaar
&
Experience Designers
Maak de ervaring onvergetelijk!
Experience Designers
VOLG ONS OP LINKEDIN
LINKEDIN.COM/COMPANY/ONLINE-DEPARTMENT
Experience Designers
