UX BestPracticesGuide

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    User Experience (UX) Best Practice

    Intro

    Using Buttons

    Site NavigationContact Us

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    Login and Pay with Amazon

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    The purpose of this guide is to provide recommendations for the optimal

    user experience (UX) for Login and Pay with Amazon. It includes UX

    guidance on button size, button placement, navigation, and checkout flow.

    These recommendations reflect years of Amazon eCommerce knowledge

    and experience and are designed to improve your site conversion, increase

    your number of registered customers, and help grow your business.

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    User Experience (UX) Best Practices Guide | payments.amazon.com 2

    How to grow your business

    with Login and Pay with Amazon

    Implementing Login and Pay with Amazon 

    More than payments processing,

    a commerce identity solution

    Login and Pay with Amazon Delivers

    Your Customers

    can create an account with youusing their familiar Amazon

    username and password—no

    new username or password for

    them to remember.

    Your Customers

    have instant access to theshipping and payment

    information they already

    have stored in their Amazon

    account.

    You as a merchant get

    their name, zip code, and

    email address

    You can personalize their

    onsite experience and

    re-engage customers

    that abandon without

    completing a purchase. 

    You can also link their

    information to your CRM

    system and add their

    email to your newsletter

    or marketing campaigns.

    Customers have entrusted Amazon with

    their payment information, their shipping

    address, and often the addresses of

    friends and family. What if they could

    take their Amazon identity with them to

    other online sites? With Login and Pay

    with Amazon, they can.

    When you add Login and Pay to your site you

    can recognize Amazon customers right whenthey login, personalize their experience, and

    then when it comes time for them to checkout,

    their payment and shipping information is

    automatically displayed. No forms to fill-

    out. No new account to create. The result

    is a streamlined experience, more registered

    customers, higher customer satisfaction, and

    more sales for you.

    Adding Login and Pay with Amazon

    to your site is the key to offering the

    best shopping experience, by providing

    customers with an intuitive, personalized

    site experience and streamlined checkout.

    If you’re like most merchants, you spend

    a lot of time and energy to bring people

    to your site. To keep them there and

    ensure they make a purchase, you need to

    provide a checkout experience that is fast,

    easy, and secure.

    With Login and Pay with Amazon,

    you can take advantage of Amazon’s

    technology and know-how to give your

    customers a buying experience that is

    trusted and familiar. In this guide you

    will find recommendations for how best to

    implement Login and Pay with Amazon so

    that you maximize customer satisfactionand your business results.

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    Intro

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    Every website has a unique navigation and check out

    flow. We have identified what we see as the most

    frequent user flows to help guide your user experience.

    Please select the option below that best fits thedescription of your website so that you can provide the

    best buying experience for your customers.

    For best results, we recommend you implement all the

    flows under your chosen navigation structure.

    Choose the

    structure that

    best represents

    your site and

    jump to that

    section now.

    Site Navigation

    Navigation 1

    Page 7 Page 8 Page 10 Page 13 Page 14

    Navigation 2 Navigation 3 Navigation 4 Navigation 5

    You require all

    customers to

    create an account

    upfront to access

    your content

    You require all

    customers to

    create an account

    before making a

    purchase 

    You don’t offer

    customers the

    opportunity to

    create an account

    on your site

    You offer

    subscriptions that

    require a recurring

    payment

    You allow customers

    to create an account

    prior to purchase, but

    also checkout without

    creating an account 

    (sometimes called Guest Checkout)

    User Experience (UX) Best Practices Guide | payments.amazon.com

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    Contact Sales

    http://payments.amazon.com/contactsales

    http://payments.amazon.com/contact

    Contact Us

    Contact our Support Team----

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    For existing merchants, contact our support

    team for questions concerning this guide,

    implementation, and other inquiries.

    For new merchants contact sales.

    User Experience (UX) Best Practices Guide | payments.amazon.com