Uw online shop starten met Magento

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Uw online shop starten met Magento 10/11/2011 In samenwerking met PHPro, Combell en Magento

description

Introduction by PHPro about the possibilities within Magento. Start your online business with a good e-commerce platform, like Magento. ---- Introductie over de mogelijkheden van Magento gegeven door PHPro. Start uw online shop met Magento, een e-commerce platform voor uw online groei.

Transcript of Uw online shop starten met Magento

Page 1: Uw online shop starten met Magento

Uw online shop starten met Magento

10/11/2011

In samenwerking met PHPro, Combell en Magento

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PHPro Bedrijfsvoorstelling

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• Ik ben… Kevin Hereman

Partner, PHPro [email protected]

@PHProTweets

http://www.linkedin.com/in/kevinhereman

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Geschiedenis

• Opgestart begin 2010 • Deel van Cronos – Xplore Group : PHP Competence

Center • Vandaag 18 PHP ontwikkelaars/analysten en verder

aan het groeien • Een professionele aanpak bieden op vlak van PHP

ontwikkelingen naar analogie mat de Java competentie centra binnen Xplore Group : – Dezelfde projectaanpak – Zelfde kwaliteitsstandaarden en testmethodes

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Diensten en Oplossingen

• Dynamische websites en enterprise web applicaties

– Drupal CMS

– Zend Framework (Certified engineers in ons team)

– …

• E-commerce

– Magento, open source e-commerce platform

– Drupal met Ubercart Module

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Over Magento

• Open Source E-commerce platform ontwikkeld in PHP – Gebaseerd op Zend Framework

– 3 versies: • Community Edition : Gratis

• Professional Edition : Licentie met support via Magento Partner, garantie en enkele extra features (zal binnenkort verdwijnen)

• Enterprise Edition : extra features + end to end support met SLA

• PHPro is Magento Silver Partner

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Project Aanpak

• Intake meeting met de klant • Functionele Analyse (use cases & scenarios => functioneel

document) • Ontwikkelingsfase met regelmatige iteraties en feedback

momenten • Integratie proces • Oplevering (development -test – acceptance – production) • Training / Kennisoverdracht • Test periode met garantietermijn • Support (preventief, adaptief en corrigerend + bug tracking

tools) • Request for Changes

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Project approach

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• Ik ben… Pieter Caluwaerts

E-commerce Consultant, PHPro

Magento

@CaluTweets (#magento)

be.linkedin.com/in/pietercaluwaerts

• U bent?

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Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed

Administration Permission System Roles and Users

Magento General Feature List CE

Web Services API for easy integration between Magento and any third-party application

Fully 100% customizable design using templates

Customer Groups

One-Click Upgrades

Content Management System for Informational Pages

Google Website Optimizer Integration for A/B and Multivariate Testing

Support for localization, multiple currencies and Tax rates

Configurable List of Allowed Countries

100% Search Engine Friendly

Google Site Map

Search Engine Friendly URL’s

URL Rewrites give full control of URL’s

Meta-information for products and categories

Auto-generated Site Map for display on site

Auto-Generated Popular Search Terms Page

Integrated with Google Analytics

Admin Dashboard for Report Overview

Sales Report

RSS feed for New Orders

Tax Report

Abandoned Shopping Cart Report

Best Viewed Products Report

Best Purchased Products Report

Low Stock Report

Search Terms Report

Product Reviews Report

RSS feed for New Reviews

Tags Report

RSS feed for New Tags

Coupon Usage Report

Total Sales Invoiced

Total Sales Refunded

Polls

Newsletter Management

Landing Page Tool for Campaigns

Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products

Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories

Free Shipping Options

Multi-Tier Pricing for quantity discounts

Bundled Products Options

Customer Group-specific pricing and group-specific tier pricing

Recently Viewed Products

Recently Compared Items

New Items Promotional Tool

Cross-sells in Shopping Cart

Up-sells on product pages

Send to a Friend for all visitors, or registered users only

Send Wishlist to a Friend by Email or RSS

RSS Feeds for New Products, New Specials and New Tags

Auto-generated Site Map

Google Site Map

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One-Page Checkout

Integrated for real-time shipping rates

Configurable to authorize and charge, or authorize only and charge on creation of invoices

Integrated with Amazon Payments

Integrated with multiple PayPal gateways

Integrated with Authorize.net

Integrated with Google Checkout (Level 2) Saved Credit Card method for offline payments

Accept Checks/Money Orders

Accept Purchase Orders

Payment Extensions Available through Magento Connect

SSL security support for orders on both front-end and back-end

Guest Checkout and Checkout with account to use address book

Shopping Cart with tax and shipping estimates

Option for account creation at beginning of checkout

Accept gift messages per order and per item

Saved Shopping Carts with configurable expiration time

Shipping to multiple addresses in one order

On-site order tracking from customer accounts

Multiple shipments per order

Ability to specify allowed destination countries per method

Flat rate shipping per order

Flat rate shipping per item

Free Shipping

Table rates for weight and destination

Table rates for product sub-totals and destination

Table rates for number of items and destination Free

iPhone Optimized Theme

View, edit, create and fulfill orders from admin panel

Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment

Print invoices and packing slips

Call Center (phone) order creation

Create re-orders for customers from administration panel

Email Notifications of Orders

RSS feed of New Orders

Contact Us form

Feature-rich Customer Accounts

Order History with Status Updates

Order Tracking from Account

Password Reset email from front-end and admin panel

Order and Account Update Emails

Customizable Order Emails

Create and Edit Orders from the Admin Panel

Order status and history

Re-orders from account

Recently ordered items

Address Book with unlimited addresses

Default Billing and Shipping addresses

Wishlist with ability to add comments

Email or Send RSS feed of Wishlist

Newsletter Subscription management

Product Reviews submitted

Product Tags submitted

Downloadable/Digital Products

Account Dashboard overview

Magento General Feature List CE

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Inventory Management with Backordered items, Minimum and Maximum quantities

Batch Import and Export of catalog

Batch Updates to products in admin panel

Google Base Integration

Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products

Virtual Products

Downloadable/Digital Products

Customer Personalized Products - upload text for embroidery, monogramming, etc.

Tax Rates per location, customer group and product type

Attribute Sets for quick product creation of different item types

Create Store-specific attributes on the fly

Media Manager with automatic image resizing and watermarking

Advanced Pricing Rules and support for Special Prices (see marketing tools) Search Results rewrites and redirects

Approve, Edit and Delete Product Tags

Approve, Edit and Delete Product Reviews

RSS feed for Low Inventory Alerts

Customer Personalized Products - Upload text for embroidery, monogramming, etc.

Customer Personalized Products – Upload Image

Customer Personalized Products – Select Date/Time options for products

Customer Sorting – Define Attributes for Customer Sorting on category (price, brand, etc.)

Multiple Images Per Product

Product Image Zoom-in Capability

Product Reviews

Related Products

Stock Availability

Multi-Tier Pricing Upsell

Product Option Selection

Grouped Products View

Add to Wishlist

Send to a Friend with Email

Layered / Faceted Navigation for filtering of products in categories

Layered / Faceted Navigation for filtering of products in search results

Flat Catalog Module for Improved Performance with large catalogs

Static Block tool to create category landing pages

Ability to assign designs on category and product level (unique design per product/category)

Configurable search with auto-suggested terms

Recently viewed products

Product comparisons

Recently compared products

Cross-sells, Up-sells and Related Items

Popular Search Terms Cloud

Filter by Product Tags Product Reviews

Product listing in grid or list format

Breadcrumbs

Magento General Feature List CE

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• Concentreer u op de noodzakelijke zaken

Staar u niet blind op alle mogelijkheden

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CMS REPORTS THEME

SALES MOBILE LOGISTICS

STOCK MARKETING CATALOG

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MultiSite / MultiStore

Magento Installatie

Website 1

Store 1

StoreView StoreView

Store 2

Storeview

Website 2

Store 1

StoreView

Elke website heeft eigen winkelwagen, bevat customer data

Stores bevatten productendata

+ Klanten kunnen per website gescheiden worden, maar ook gedeeld worden over websites + Prijzen kunnen globaal worden ingesteld maar ook website-afhankelijk worden gemaakt ! Promoties kunnen niet per store worden afgescheiden ! Table rates kunnen niet per store worden afgescheiden

TIP Website niveau heeft meer vrijheid. Wel aparte winkelwagens

Taal gerelateerd

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MultiSite / MultiStore

2 online winkels

Website 1

Store 1 Store 2

Website 1

Store 1 Store 2

Website 2

1 2

Winkelwagen wordt gedeeld door store 1 & 2 Promoties kunnen afzonderlijk worden geregeld

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CATALOG

• Categorieën beheren

• Volgorde wijzigen (drag & drop)

• Categorie werkbalk:

Categorieen

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• Producten baseren zich op attributenset

• Attributensets bestaan uit attributen

– Bijvoorbeeld voor een camera:

• Megapixel

• Flits of niet

• Zoomcapaciteit

• Batterijduur

• …

CATALOG Producten

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CATALOG

• Producten opzoeken/bewerken

• Nieuwe producten toevoegen

Producten

Simple product

Bundled product

Grouped product Configurable product

Virtual product Downloadable product

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CATALOG

• Producten kunnen via import/export in bulk worden geïmporteerd

– .csv formaat nodig, UTF8encoded

– Niet-simpele producten moeten achteraf worden gefinaliseerd

Producten

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STOCK

In Voorraad Niet in voorraad

Product zichtbaar

Product niet zichtbaar

Backorder Geen

Backorder

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MARKETING

Prijzen & Korting

Product niveau

Shop niveau

Catalog Price Rules Special Price Free shipping

Shopping Cart Rules Tier Price Buy X, Get Y free

Reviews Related Products Cross-sell

Tags Upsell Gift option

URL Rewrite Mgt Compare list Polls

Wishlist Search Terms Landing pages

TIP Cron jobs activeren voor de catalog price rules

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LOGISTICS

1 bedrag of percentage (per order of per item)

bedrag per schaal (gewicht, prijs of aantal) per land

gratis verzending algemeen

via Gateway URL

Allow Shipping to Multiple Addresses

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Add To Cart Winkelwagen Checkout PSP (Ogone)

Orders Invoice Shipment Credit Memo

@

@ @ @

SALES

@ : Transactionele emails

PDF afdruk Track&Trace Offline refund

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MOBILE

EIGEN APP BROWSER THEME + m.webshop.be

MAGENTO MOBILE NIETS

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• Default page layouts:

THEME

Bron: Magento U

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• Designs kan je tijdsgebonden veranderen

• Per categorie / product kan je designs overrulen

• Packages/themes moeten worden opgeladen in de mappenstructuur van Magento

THEME

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• Static Block

– Kunnen geladen worden bij de categorieën

– Kunnen geladen worden op pagina’s adv widgets

• CMS pagina’s

– Kunnen gebruikt worden als landingspagina (in samenwerking met URL rewrites)

– Page Layout en Theme kan gekozen worden

CMS

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REPORTS

• Diverse rapporten

• Interessant voor marketing (account belonen):

– Customers

– Reviews

– Tags

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MAGENTO ENTERPRISE

• Gift Registry – Geboortenlijsten, verjaardagslijsten, …

– Publiek of prive

– Delen van lijsten

• Gift Cards – Verkrijgen en verzenden naar vrienden

• Gift Wrapping – Verpakking aan een meerprijs

• Customer Attributes Management – Eigen klantenattributen definieren (bv # kinderen)

• Limited Access/ Website restriction: Frontend & Backend – Partners kunnen uw websites beheren naar content toe (backend)

– Bepaalde klantengroepen kunnen meerdere websites/producten zien(frontend)

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MAGENTO ENTERPRISE

• Automated email reminders

– Shopping cart en Wishlist condities voor email reminders (bv verlaten winkelwagens ouder dan 30dagen)

• Content Merging and Staging

– Werk aan updates van je content en schedule de gewenste update

– Rol vorige versies van content terug

• Logging of backend actions

• Customer Store Credit

– Wordt aanzien als betaalmethode

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MAGENTO ENTERPRISE

• Catalog events + Private Sales

• Reward Point System – Klanten belonen met punten bij acties: review

schrijven, aankopen, registreren, …

– Exchange rate instellen tussen punten en euro

• SOLR Search + Full Page Caching

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Verdere integratiemogelijkheden

http://www.magentocommerce.com/magento-connect/

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• OneStepCheckout

– Afrekenen in 1 stap

PLUGINS

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• Tax / VAT ID Validation

– Check op echtheid met DB EU

– B2B kan in andere customer group worden gezet

PLUGINS

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• Magentweet

– Overzicht tweets

PLUGINS

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• Enhanced Admin Product Grid

– Eigen attributen in overzicht

PLUGINS

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Binnenkort:

• Translate module PHPro – Zoeken op niet vertaalde strings

– Zowel frontend als backend

– Zoeken per storeview

PLUGINS

• Integratiemodule met bpost shipping Manager

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