Advertising meets usability

source: wikipedia.org/

source: wikipedia.org/

Een gelukkig getrouwd stel

Picture by flickr.com/photos/shandopics/

Online is mainstream

Minder budget, evenveel impact

meer

We worden allemaal kritischer

Picture by flickr.com/photos/carreon/

Voor wie maken we reclame?

Deadlines, pitches, last-minute ...

Groot bedrijf, veel lagen

1 + 1 + 1

Usabilityadvocaat van de eindgebruiker

Prep. Execution LearningsConceptStrategyIntake Scope Definition

DesignCheck Testing

Prep. Execution LearningsConceptStrategyIntake Scope Definition

DesignCheck Testing

Usability Check - Design

‣ Improvement report

‣ Must, could, should have principe

‣ Learnings

‣ Doelgroep

‣ In overleg met de designer

‣ In overleg met creatief directeur

Niet afstraffenwel iedereen laten evolueren

Minder follow-up, meer research

Prep. Execution LearningsConceptStrategyIntake Scope Definition

DesignCheck Testing

Usability testing

‣ 5 tot 10 mensen

‣ Gemodereerd interview

‣ Afwerken van taken

‣ Betaalbare tools

ToolsGuerrilla usability testing

Silverback geluid, video via webcam & schermopname 69 $

Intuition HQ Click & heatmap 9 $

Usabilla Click & heatmap, time spent 49 $

Userplus Video, time spent, detailed metrics & information ...

made in belgium!

Laeken University

source: flickr.com/photos/bacillus/

that’s it!Erlend Debasttwitter.com/erlenderlend@artueel.be