Usability meets advertising
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Usability & advertising - a perfect match. But why? And why did it took so long ... ?
Transcript of Usability meets advertising
- 1. Advertisingmeetsusability
2. source: wikipedia.org/source: wikipedia.org/ 3. Een gelukkig getrouwd stel Picture by ickr.com/photos/shandopics/ 4. Online is mainstream 5. Minder budget, evenveel impact meer 6. We worden allemaal kritischer 7. Picture by ickr.com/photos/carreon/ 8. Voor wie maken we reclame? 9. Deadlines, pitches, last-minute ... 10. Groot bedrijf, veel lagen 11. 1+1+1 12. Usabilityadvocaat van de eindgebruiker 13. DesignTestingCheckIntakeScope Prep. Denition Strategy Concept Execution Learnings 14. DesignTestingCheckIntakeScope Prep. Denition Strategy Concept Execution Learnings 15. Usability Check - DesignImprovement reportMust, could, should have principeLearningsDoelgroep In overleg met de designer In overleg met creatief directeur 16. Niet afstraenwel iedereen laten evolueren 17. Minder follow-up, meer research 18. DesignTestingCheckIntakeScope Prep. Denition Strategy Concept Execution Learnings 19. Usability testing 5 tot 10 mensen Gemodereerd interview Afwerken van taken Betaalbare tools 20. ToolsGuerrilla usability testing 21. Silverback geluid, video via webcam & schermopname 69$Intuition HQ Click & heatmap 9$Usabilla Click & heatmap, time spent 49$Userplus Video, time spent, detailed metrics & information ... made in belgium! 22. LaekenUniversity 23. /bacillus/ om/photosso urce: ickr.c 24. thats it!Erlend Debasttwitter.com/[email protected]
