Birds of a feather tweet togetherEsther De Smet

What about you?#KNBtweet

Digital identity

Discoverability - Open Science

Impact – Storytelling - Authenticity

SOCIAL MEDIA ATTITUDE

Digital identity

Goodier and Czerniewicz, http://openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf

Assess yourself

Decide on your profile

Availability of your outputs

Communicate &

interact

Digital identity

Digital identity

Discoverability - Open Science

Impact – Storytelling - Authenticity

SOCIAL MEDIA ATTITUDE

Science is based on building on, reusing and openly criticising the body of scientific knowledge.

Panton PrinciplesOPEN SCIENCE

Digital identity

Discoverability - Open Science

Impact – Storytelling - Authenticity

SOCIAL MEDIA ATTITUDE

What might be the impact of your research?

How to communicate with impact?

#ShareMyThesis

#TweetYourThesis

@lolmythesis

Typing numbers wrongly in hospitals can kill people. Understanding why it happens can help design better systems and stop it!

Does UK learn from history in Middle East? Could it improve? Crucial research to avoid past mistakes & save blood & treasure.

Can we forecast average weather conditions months in advance? Sure. What about malaria? Yep. How?

I killed a ton of chicken embryos and pulled out their eyes for months, just to find out that chicken eye neurons don’t like chemicals.

Male baboons don't care about the symmetry of female baboon butts, but other females might.

The key to coexistence between big cats and livestock farmers? One word: compassion.

Pixar says:Why must you tell this

story?What’s the belief burning within you that your story

feeds off of?That’s the heart of it.

AUTHENTICITY

PEOPLE TOOLS

ONCE YOU’VE GOT THE ATTITUDE, YOU’RE READY FOR THE NEXT STEP

MEANINGFUL ENCOUNTERSPartners within

MEANINGFUL ENCOUNTERS

Qui bono?

MEANINGFUL ENCOUNTERS

Power of a network

TOOLS

• Self-promotion• Time

pressures/procrastination

• Exposure of person/ideas

• Plagiarism/commercialisation

• Obligation• Institutional rules

Status anxietyAccelerated academy

Open science

CHALLENGES

IS IT WORTH IT?(old style)

Highly tweeted articles were 11 times more likely

to be highly cited. (Eysenbach 2011)

Blog posts about recent articles help boost

citations but is looks like a correlation, not

causation. But there are a lot of science blogs…

Social media promotion doesn’t have a significant effect on article download rates when your readers aren’t on social media.Factors driving social

media and citations are different. Social media can not be seen as an alternative to citations.

(Haustein 2015)

What do you want to achieve by engaging with social media? What is your communication/outreach strategy?

Consider producing social media content as a normal part of your (working) life

Develop a sense of the advantages and limitations of each different platform

Be realistic about the time available to you. Know who can help you.

Be aware of your digital footprint. Invest in visibility.

Re-use content but adapt. Get your timing and story right.

Have fun!

RECAP -MAKE IT WORK FOR YOU

Generate/refine ideasHone writing skills

Discover/share resourcesCreate a network

Professional developmentCareer opportunities

Media/public engagement

Create involvement

Conference back-channel

SOCIAL

TWITTER

Let’s Talk about Twitter, Kerry Ann Rockquemore, Inside Higher Ed (20 May 2015)

Online collaboration: Scientists and the social network, Richard Van Noorden, Nature 512, 126–129 (14 August 2014)

BIO + PICTURES

SETTINGS

FOLLOWLISTEN

TWEETENGAGE

MONITORGET YOUR HANDLE

OUT THERE

#ERCchat#PhDchat#PhDlife

#PhDadvice

#ScholarSunday

#AcWri

#openscience

#scicomm

#figureclub

#icanhazpdf

#altac

#overhonestmethods

#sciencefails#Academics

withcats

VISUALS DRIVE ENGAGEMENT

USING LISTS

RETWEET – MENTION – REPLY – DIRECT

MESSAGE

ILLUSIVE TIMING

Determine a strategy and

try to stick to it

Management of expectations: bio & content/activity to

match

Tweet ‘thickly’ and according to the rules

Build a network and include influencers

Social medium = interact

Authenticity, niceness, integrity, and common sense

Remember your bubble

Esther De SmetResearch Department

Ghent University@sterretje8

Thank you for participating!