True utility ss2016 email

is a British design company that creates clever and original products that

belong in people’s pockets, giving them minimalist practical solutions to everyday problems.

CLEVER THINGS FOR KEYRINGS POCKET TOOLS POCKET KNIVES POCKET FLASHLIGHTS WINDPROOF LIGHTERS

Originality and practicality is the key to our brand - even our crystal clear presentation packaging

is reusable. Whether you need to fix something, write something down, see in the dark, trim your

nails, open a cold bottle of beer, or simply need some emergency cash – True Utility has a perfectly

practical tool for you.

True Brands Ltd and the TRUE UTILITY brand are now a wholly owned subsidiary of the Alliance Sports Group

(ASG), a large US corporation based in Texas. This year, ASG will ship over 10 million products in the USA to

both mass retailers like Wal-Mart, Dicks Sporting Goods, Bass Pro Shop, Academy Sports etc. and to over

30,000 independent retailers. ASG will now represent True Utility branded products directly to all outlets across

North America, and we here at True Brands Ltd will be proudly representing the iProtec range of high powered

Flashlights and the Nebo bright ideas range of innovative lighting implements throughout the rest of the World.

https://www.youtube.com/user/trueutilitystore https://www.facebook.com/trueutilityofficial

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True Brands Ltd. Unit 2 Branksome Business Park. Bourne Valley Road. Poole. BH12 1DW. UK. www.trueutility.com

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POCKET TOOLS

PACKAGING AND DISPLAYS

5 - 15

16 - 23

24 - 25

26 - 36

37 - 42

43 - 47

48 - 51

52 - 55

POCKET MULTI TOOLS

KEYRING ORGANISERS

POCKET FLASHLIGHTS

MULTI TOOLS

POCKET KNIVES

POCKET LIGHTERS

size: L83 X W25 X D9 mmmaterial: black stainless steel bodyfeatures: 2 x flat drivers, bottle opener, wire stripper/cutter, nail cleaner, file, rulers, 6 x spanners, carabiner clip, flight safe keyring multi tool

DAWG POCKET TOOLS TU205

FLIGHT SAFE KEYRING MULTI TOOL

05

REGISTERED DESIGN

cminches

6x

NEW

man's best friend

'GRRR'locks into position

14 in 1 essential tool kit'eats up' everyday chores

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size: L83 X W25 X D9 mmmaterial: gold titanium coated disc, black stainless steel body, K5 carbon steel bladefeatures: 20 essential tools including a quick release clip, body rotates and clicks into position to reveal tools

FIXR - The Carabiner Tool POCKET TOOLS TU200B

20 TOOLS IN 1 - A REVOLUTION IN MULTI TOOLS

07

PATENTED

cm

5x

1. quick release clip2. bottle opener3. cutting blade4. L flat driver5. M flat driver6. S eyeglass driver7. M Phillips driver8. S Phillips driver9. 14mm spanner/wrench10. 12mm spanner/wrench11. 10mm spanner/wrench12. 8mm spanner/wrench13. 6mm spanner/wrench14. bicycle spoke wrench15. measuring ruler16. wire stripper17. nail cleaner18. box opener19. pry bar20. file

THE BEST KEYRING PEN EVER!

06

release and extend withjust one tug

3 spare refillsincluded

telescopic pen

ball point pen

size: L71 mm (closed) L140 mm (open) x D12 mmmaterial: brushed stainless steel tubing, anodised aircraft grade aluminium bodyfeatures: ball point pen, telescopic - extends to 100mm, 3 refills included (black ink), magnetic cap, V-clip keyring attachment built into the lid

POCKET TOOLS TU258 Telescopic Pen

release and extend to a comfortable full size pen

magnetic lid securespen to key ring


real leather pouchincluded

telesco

pic pe

n

ball point pen

magnetic cap

PATENTED

NEW

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size: L45 mm x W15 mmmaterial: anodised aircraft grade aluminium, neoprene ‘o’ ring, stainless steel cash clipfeatures: steel cash clip, waterproof ‘o’ ring, 20 mm split keyring attachment

POCKET TOOLS TU241

NEVER RUN OUT OF MONEY AGAIN

CashStash

size: L46 mm x W13 mmmaterial: solid brass, copper tip, stainless steel cash clipfeatures: 357 magnum bullet fits one note of any currency, stash it away on your keyring, key-ring included, cash clip included

POCKET TOOLS TU244

EMERGENCY MONEY ON YOUR KEYRING

BulletStash

08 09

PATENTED

£/$/€ £/$/€

fits one note - any currencyfits one note - any currency

cash clipincluded

cash clip included

YOUR cash here

waterproof waterproof

solid brass

£/$/€

£/$/€

PATENTED

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POCKET TOOLS TU237

size: L65 mm x D22 mmmaterial: 422 grade stainless steelfeatures: releases almost all shopping trolleys without needing a coin, bottle opener, flat head screwdriver10

SHOPPING TROLLEY RELEASE TOOL

TrollyDolly

PATENTED

POCKET TOOLS TU248

size: L66 mm x W9 mmmaterial: 422 grade stainless steelfeatures: full size teflon coated corkscrew helix, 4 mm stainless steel bar, quick release clip included

THE SMALLEST CORKSCREW IN THE WORLD

Twistick®

11

bar passes through centre creating a fully functional corkscrew

stainless steel

flat screwdriver

bottle opener

releases shopping trolley without having to use a coin.

push in and pull out to release trolley

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12 13



extends to full size with one tug

integrated clip in lid

sensitive stylus for all touchscreens


telescopic pen

ball point pen

size: L50 mm (closed) L115 mm (open) x W5 mmmaterial: stainless steelfeatures: ball point pen, telescopic - opens to full length, 3 refills included (black ink), keyring attachment

POCKET TOOLS TU246

THE SMALLEST TELESCOPIC KEYRING PEN IN THE WORLD

TelePen POCKET TOOLS TU257B TU257W

size: L87 mm (closed) L127 mm (open) x D7 mmmaterial: stainless steel, comes in black and whitefeatures: keyring ball point pen, quick release clip in the cap, telescopic - opens tofull length with one tug, 3 refills included (black ink), sensitive stylus for all touchscreens

StylusPenTELESCOPIC KEYRING PEN AND TOUCH SCREEN STYLUS



extend

s to f

ull size

with on

e tugintegrated

clip in lid

sensitive stylus for all touchscreens


telescopic pen

ball point pen

PATENTED

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POCKET TOOLS TU234

size: L40 mm x W29 mm x D5 mmmaterial: cast alloy body, glass lensfeatures: 5x magnification lens, strong glass magnifier, keyring included

DISCREET KEYRING MAGNIFYING GLASS

EyeGlass

size: L55 mm x W8 mm x D8 mmmaterial: fabricated in high grade food safe stainless steelfeatures: small and very loud whistle, keyring included

POCKET TOOLS TU254

SMALL VERY LOUD WHISTLE

MicroWhistle

14 15

5x

5x magnification

discreetly fits on your keyring perfect for keeping

on your keyring

stainless steel

small and very loud whistle

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size: L60 mm x D10 mmmaterial: chromium plated steelfeatures: anti slip grooves on main body for better control, 4 drivers - standard and small Phillips + standard and small flat screwdrivers, quick release cleverclip included

MiniDriverTHE SMALLEST SCREWDRIVER KIT IN THE WORLD

POCKET MULTI TOOLS TU231R

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POCKET MULTI TOOLS TU247

size: L50 mm x W20 mmmaterial: 420 grade stainless steelfeatures: bottle opener, eyeglass screwdriver, medium screwdriver, large screwdriver, nail file, finger nail cleaner, thread cutter, tweezers, quick release cleverclip

8 TOOLS IN ONE WRAPPED AROUND YOUR KEY

KeyTool®

16 17

wraps around your key barely notice it until you need it

quick release clipfor easy access

use key forextra torque

use coin or keyfor added torque

4 screwdriver heads

magnetic bitsPATENTEDPATENTED

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size: L56 mm x W15 mm x D9 mmmaterial: 422 grade stainless steelfeatures: flick-out nail clippers, nail file, screwdriver, scissors, knife, keyring attachment

CLEVERLY DESIGNED AND INCREDIBLY COMPACT

NailClip KitPOCKET MULTI TOOLS TU215

super sharpnail clippers super sharp

nail clippersand file

sprung scissors,nail file and knife

fit discreetly on your keyring

strong slimline nail clippers for your keyring

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size: L55 mm x W12 mmmaterial: 422 grade stainless steelfeatures: patented strong nail clippers, coarse file, keyring attachment

THE SLIMMEST CLIPPERS IN THE WORLD

SlimClips POCKET MULTI TOOLS TU236

18 19

PATENTED

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size: L55 mm x W10 mmmaterial: 422 grade stainless steelfeatures: scissors, knife, bottle opener, screwdriver, file, nail cleaner, quick release clip

SMALL AND STRONG STAINLESS STEEL MULTI TOOL

MicroToolPOCKET MULTI TOOLS TU242R

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size: L50 x W35 x D7mmmaterial: 422 grade stainless steelfeatures: pliers, wire cutter, knife, screwdriver, Phillips screwdriver, nail file, finger nail cleaner

A MODERN TAKE ON AN ANCIENT SHAPE

Scarab POCKET MULTI TOOLS TU204

20 21

pliers andwire cutters

Phillipsscrewdriverknife

file

nail cleaner

screwdriver

quick release clip

knife

scissors screwdriverbottle opener

file andnail cleaner

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size: L78 mm x W18 mm x D11 mmmaterial: 422 grade stainless steelfeatures: sharp scissors and serrated scissors, bottle opener, small and large screwdrivers, quick release pin, keyring included


KEYRING SCISSOR MULTI TOOL

SciXors+®

quick release pin

small and largescrewdrivers

bottle opener

serratedscissors

PATENTED

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size: (closed) L101 mm x W45 mm (open) L162 mm x W45 mmmaterial: stainless steelfeatures: fork, spoon, serrated edge, bottle opener, locks for comfortable use, folds down to a compact size, quick release clip for attaching to belt, keyring, bag, etc

SPOON – FORK – KNIFE – ALL IN ONE PERSONAL EATING TOOL

SporKnife

23

spoonfork

serrated edgebottle opener

carabinercampinglunch boxhometravel

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size: big shackle - L88 mm x W35 mm small shackle - L40 mm x W20 mmmaterial: 302 grade stainless steelfeatures: 2 x shackle set, secure to belt, key loop, bag, etc. use for keys, car keys, accessories, USB, key light, etc.

STRONG & RELIABLE KEY & ACCESSORY ORGANISER

ShackleSetKEYRING ORGANISERS TU230R

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size: clip - L26 mm x W13 mm / keyring - D28 mm / key shackle - L24 x W10 x D22 mmmaterial: 316 marine grade stainless steelfeatures: 4 x stainless steel quick release cleverclips, stainless steel key shackle, strong stainless steel keyring

ORGANISE YOUR KEYS & ACCESSORIES

KeyRing System KEYRING ORGANISERS TU245

24 25

5x

10mm

=

holds up to 5 keys flat and in order

great for securing accessories

4 quick release clips for accessoriesset of 2 strong

stainless steel shackles

4x

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size: L36 x D7.5mmmaterial: solid brass with an electro plated silver finishfeatures: twist on/off switch, led bulb brightness - 4 lumens, output 0.22 watt, water resistant, 12 x hearing aid batteries included - 3 full sets, spinning keyring attachment

THE SMALLEST FLASHLIGHT IN THE WORLD

NanoLitePOCKET FLASHLIGHTS TU285R

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NEW

POCKET FLASHLIGHTS TU288

size: L56 mm x W20 mm x D6 mmmaterial: chrome plated metal body, polycarbonate facefeatures: 2 power modes: high - 30 lumens and 1 hour runtime, low - 5 lumens and 5 hour runtime, plug into any USB to charge, microUSB to USB charging cable included, water resistant

RECHARGEABLE KEYRING FLASHLIGHT

LifeLite

26 27

12x4+

Lumens

high - 30 lumens, 1 hour runtimelow - 5 lumens, 5 hour runtime

attach to keyring or bag, giving you light whenever you need it

USB rechargeable batteries included

integrated rubberon/off button

very powerfulpocket flashlight

smaller thanyour door key

only 36 x 7.5 mmand 5 grams

comes with 3 setsof batteries

micro usb

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size: L57 mm x W29 mm x D11 mmmaterial: high grade stainless steel cover plates, latest fast charge hard wearing solar panelfeatures: solar powered LED keyring flashlight, 45 lumens, 0.75 watt, 3 LED bulbs, rechargeable button cell battery (NI-MH) included

JUST KEEPS ON SHINING

SolarLitePOCKET FLASHLIGHTS TU309R

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size: L73 mm x D20 mmmaterial: aircraft grade aluminiumfeatures: 30 lumens, 1 watt, 2 hour runtime, recessed on/off button to avoid turning on in pocket, 4 LED bulbs, 1 AAA battery (not included), hidden D-ring to attach to keyring, stands on end for hands free light

SEE THINGS FROM A DIFFERENT ANGLE

SideLite POCKET FLASHLIGHTS TU310

28 29

1x30

Lumens45

Lumens 1W.75W 100%2 hrs

1x

runs on only 1 AAA battery

fully rechargeable button cell battery included

retractable D-ring3 bright white LEDs

4 futuristic LED bulbs

stand vertically for hands free light

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size: L72 mm x D13 mmmaterial: solid brass bodyfeatures: powerful led torch, CE certified 'Class 2' red laser3 batteries included, pen clip, D-clip and keyring spinner included

LED TORCH & RED LASER BEAM

LaserLitePOCKET FLASHLIGHTS TU211R

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size: L52 mm x D17 mmmaterial: anodised aluminium, machine milled knurling for anti-slip gripfeatures: 2 x 5mm LED bulbs, 8+ lumens, 50 hours runtime, on/off push button, 3 button cell batteries included

COMPACT & POWERFUL 2 LED TORCH

TinyTorch POCKET FLASHLIGHTS TU284

30 31

3x8+

Lumens100%50hr

batteries included

D-clip keyringattachment

on /off rubbertail button

50 hours runtimepowerful red laser

powerful LED flashlight

2 ‘cats eyes’LED bulbs

3 batteries included

smiley face

3x

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size: L26 mm x W27 mm x D11 mmmaterial: 420 grade stainless steelfeatures: bright white 5 mm led light, lasts for 100,000 + hours, spins on a keyring, tactile rubberised push button, 2x button cell batteries included, only 11 mm thick including the key

TURN YOUR KEY INTO A TORCH

LockLite®

2x

bright flashlightfor your keyring

light your lock at night

batteries included

YOUR key here

PATENTED

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size: L71 mm x D21 material: aircraft grade anodised aluminium, stainless steel cash-clipfeatures: 1 watt, 25 lumens, 2 hour runtime, twist on/off light, high quality neoprene ‘O’ rings throughout, keyring spinner, 3 x batteries included, secret compartment in body, cash-clip included


FLASHLIGHT AND SECRET STASH

StashLite

33

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1W 25Lumens

stash money, medicine, etc...

powerful LED pocket flashlight

holds one note of any currency

cash clip andbatteries included

waterproof stash£/$/€

3x

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1 Watt LED

stand on endfor hands free light

55 lumens

runs on only 1 AA battery

clip and shine

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KEYRING FLASHLIGHT AND HANDS FREE LIGHT

AngleLite Mini + MicroPOCKET FLASHLIGHTS TU286 TU287

size mini: L84 mm x D18 mm, size micro: L65 mm x D18 mm material: anodised aircraft grade aluminiumfeatures micro: 0.5 watt, 30+ lumens, 8 hour runtime, on/off button, 3 x cell batteries includedfeatures mini: 0.5 watt, 30+ lumens, 8 hour runtime, on/off button, 1 AAA battery (not included)

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1x30+Lumens .5W 100%

8hr

3x

mini micro

powerful LEDflashlight

3 button cell batteries included (micro)

mini runs on only 1 AAA battery

30+ lumenslasts for over 8 hours

strong D-clip attachment

DIRECTIONAL FLASHLIGHT WITH STRONG CLIP


size: L93 mm x W27 mm x D22 mmmaterial: aircraft grade aluminiumfeatures: powerful directional side light, on/off push button, 1 watt, 55 lumens, 4 hour runtime, D-ring attachment, 1 x AA battery (not included), strong pen clip included

AngleLite AA

35

1x55

Lumens100%4 hrs

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MultiPlier MULTI TOOLS TU197

size closed: L78 x W33 x D13mmmaterial: high quality stainless steel with detailed easy grip anodised aluminium cover platesfeatures: sprung pliers and wire cutters, flat screwdriver, bottle opener, non locking (UK legal carry) knife, serrated knife, built in quick release carabiner

POCKET PLIERS AND POCKET KNIFE

knife andserrated knife

flatscrewdriver

sprung plierswire cutters

non locking knifeUK legal carry

bottle opener

built incarabiner for quick release

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size: L48 mm x D19 mmmaterial: toughened aircraft grade machined aluminium finished in anodised silverfeatures: twist on/off switch, 0.6 watt, 18+ hr runtime, water resistant, 3 x button cell batteries included, spinning keyring attachment


36

.6W 100%18+hr

AG13

3x

3 LED pocket flashlight

batteries included

keyring spinner

EXTREMELY BRIGHT KEY-RING FLASHLIGHT

Compact MicroLite

NEW

37

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size: L75 mm x W35 mm x D15 mmmaterial: stainless steelfeatures: includes pliers, wire cutters, saw, knife, file, bottle opener, can opener, Phillips, small and medium screwdrivers, awl, keyring attachment

PACKED WITH EVERYDAY USEFUL TOOLS

FrameWork MiniMULTI TOOLS TU194R

38

11x

bottle openercan opener

strong plierswire cutters

sawscrewdrivers

file

knife

awl

Phillips

'CLIP AND GO' MULTI TOOL

size: L88 mm x W28 mm x D17 mmmaterial: high quality stainless steel with anodised aluminium easy grip cover platesfeatures: Phillips and flat edge screwdrivers, bottle opener, non-locking (uk legal carry) knife, pliers and wire cutters with a hidden integral spring mechanism

MULTI TOOLS TU196ClipMulti

39

bottle openerscrewdriver

built in clip

Phillipsscrewdriver

knife

strong plierswire cutters

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size: L84 mm x W30 mmmaterial: 422 grade stainless steel, anodised aluminiumfeatures: pliers, file, knife, Phillips and flat edge screwdriver, bottle opener, quick release clip

THE ESSENTIAL CARABINER MULTI TOOL

ClipToolR

ESSENTIAL MINI EVERYDAY CARRY

size: L90 mm x W18 mm x D14 mmmaterial: high quality stainless steel with anodised aluminium easy grip cover platesfeatures: tools tucked neatly into a 65 mm frame, super sharp scissors and knife, bottle opener, screwdriver, file and nail cleaner

MULTI TOOLS TU198 ClipStickR

non locking knifeUK legal carry

MULTI TOOLS TU192

4140

screwdrivers

knife

quick release clip

bottle opener

strong pliers

keyring essentials

bottle openerscrewdriver

scissorsknife

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size: L76 mm x W38 mm x D16 mmmaterial: high quality stainless steel with detailed easy grip cover platesfeatures: large and medium flat screwdrivers, Phillips screwdrivers, scissors, saw, bottle opener, non locking (UK legal carry) knife, file, plus pliers and wire cutters

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screwdriversknife

Phillips scissors

pliers andwire cutters

bottle opener

sawfile

MiniMultiA MINI MULTI TOOL BURSTING WITH ESSENTIALS

MULTI TOOLS TU195R

NEW

size closed: L55 mm x W11 mm, size open: L104 mm x W11 mmmaterial: black titanium coated blade, 420 high grade stainless steelfeatures: lock knife - blade remains safely locked when knife not is use, simply pull the quick release pin to release knife from keyring, attach to keyring or bag and release with just one tug

ULTIMATE STRIPPED BACK MINIMALIST DESIGN

BARE POCKET KNIVES TU580

434cm

ultra lightweight only 16 grams!

strong and light stainless steel knife

quick release locking pinkeeps blade safely locked

super sharpstainless steel blade

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size: L75 mm x W33 mmmaterial: fine sandblasted grade 420 stainless steel, wooden hand grip, black anodised aluminium framefeatures: lock knife, 5cm cutting edge, belt clip, ambidextrous

POCKET KNIVES TU576R

ROBUST, TOUGH & SMALL KNIFE

JackKnifeR

size: L90 mm x W33 mmmaterial: fine sandblasted grade 420 stainless steelfeatures: lock knife, 5.5cm cutting edge, belt clip, bottle opener, screwdriver, cutter, adjustable spanner (4 mm - 10 mm bolts)

BE PREPARED WITH THIS POCKET KNIFE

SmartKnife POCKET KNIVES TU573

455.5cm

bottle opener

screwdriver

super sharp knife

spanners

cutter

quick release clip

445cm

belt clip

super sharpstainless steel blade

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size: L63 mm x W24 mm x D6.5mmmaterial: 420 grade stainless steelfeatures: belt clip, abs plastic blade stop, keyring hole attachment

LIGHT AND STRONG MINIMALIST KNIFE

SkeletonKnifePOCKET KNIVES TU571R

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size: L65 mm x W39 mmmaterial: fine sandblasted grade 420 stainless steel, scratch resistant anodised aluminium black bodyfeatures: lock knife, 3cm cutting edge, keyring hole, bottle opener, ambidextrous

HANDY BOTTLE OPENER & OCCASIONAL KNIFE

BeerHunter POCKET KNIVES TU577

473cm

locking knifebottle opener

464cm

ergonomic grip

belt clip

locking knife

blade stop

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POCKET LIGHTERS TU262

size: L45 mm x W15 mm x D15 mmmaterial: dark chrome plated zinc alloyfeatures: refillable lighter (supplied without lighter fluid), waterproof neoprene ‘O’ ring, 20mm split keyring attachment

FireStashMINIATURE WATERPROOF LIGHTER

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waterproof

quick release clipbuilt in lid

refillable

size: L72 mm x W17 mm x D14 mmmaterial: brushed zinc alloyfeatures: quick release clip lid, attaches to keyring, belt, bag, etc. waterproof neoprene ‘O’ ring keeps lighter dry, stands upright on flat base, refillable with lighter fluid (supplied without lighter fluid)


WITH CLIP-LID AND FLAT BASE

FireStash+

48 49

FLU

ID

FLU

ID

waterproof

keep onkeyring

refillable

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size: L58 mm x W36 mm x D13 mmmaterial: alloy bodyfeatures: windproof turbojet® flame, refillable with lighter gas, flame adjuster, works upside down, 1300o flame, piston hinged one handed opening lid, high altitude working valves


ICONIC STYLE MEETS MODERN FUNCTION

Classic Lighter FireWire®

61

1300°C

piston hinged one handed opening lid

adjustable flame

no smelly petrol

windproof turbojet flame

refillable with lighter gas

5150

size: L70 mm x W35 mm x D25mmmaterial: alloy bodyfeatures: windproof flame, refillable, flame adjuster, 1300o, high altitude working valves

POWERFUL WINDPROOF FLAME

TurboJet® Lighter FireWire®POCKET LIGHTERS TU407

1300°C

one handed openingmechanism

windproof turbojet flame

refillable with lighter gas

adjustable flame

HardCase Reusable Packaging Tray Display With POSEACH PRODUCT COMES IN A WEATHERPROOF HARDCASE DISPLAY 1 OR 3 BEST SELLERS ON THEIR OWN!

All our products come in a versatile and weatherproof HardCase. The HardCase is strong, durable, splashproof and most importantly, reusable. Perfect for outdoor pursuits and protecting valuables from dust and moisture. Adds value to each True Utility purchase.

True Utility products come in fast selling display trays (6 units). Simply add a product specific point of sale card*and watch the products sell!

*3 Uses: Product POS, Out Of Stock Euro Hook Card, and Slat Wall Product POS. Product specific point of sale cards are available by request.

Better still, use our True Utility specially designed tray, which requires just 250mm x 320mm of retail space. This neat solution offers your customers a rotatable choice of any 3 of our best sellers, and is proving to deliver excellent sales results.

HardCase size: H120 x W80 x D35mm


Euro Hook DisplayDISPLAY 6 OR 10 PRODUCTS

10 hook display size: H400 x W490 x D230mm 6 hook display size: H400 x W300 x D230mm

This custom-built, freestanding display with euro-hooks showcases 6 or 10 True Utility products, enabling customers to individually pick and pay. Stock with a range of uniformly priced products and watch them fly off the hooks.

Rotating DisplayDISPLAY 16 AND 24 HOOK ROTATING DISPLAYS

24 hook display size: H640 x D350mm plinth size: H975 x D400mm16 hook display size: H480 x D350 mm

Display the most complete set of best selling True Utility products where customers can pick and pay. Great for impulse buying. Display the 24 hook stand on a purpose made freestanding plinth to create an eye-catching interactive shop display.


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True utility ss2016 email

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Transcript of True utility ss2016 email