Trendvoorspellingen opleidingsmarkt 2020 | Trends & forecast educational market 2020

1 ClassificatieTitel van de presentatie

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Trendvoorspellingen opleidingsmarkt 2020

Het nieuwe leren: van industrieel naar agrariër

Oriënteren op veranderingen in de educatiedienstverlening en veranderende paradigma’s voor opleidingsorganisaties.

Christiaan Paulo Tomé17 september 2012

Trends & forecasts education market 2020

AGENDA

○ HET NIEUWE LEREN IN VOGELVLUCHT

○ TRENDVOORSPELLINGEN OPLEIDINGSMARKT 2020

3 Trends & forecasts education market 2020

If you are interested in the model of learning, you don’t start from this production-line mentality

INDUSTRIEEL MODEL VAN EDUCATIE

Denk bijvoorbeeld aan gescheiden faculteiten en trainers die per uur doceren uit gestandaardiseerdelectuur en studenten die een voldoende voor het Algemene examen dienen te scoren.

Educate people by batches

Standardisation

Formal location Linearity

Conformity

Production-line mentality

METAFOOR

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Educational improvement meansimproving the experience of individual learners

What is the job of education?Education isn’t a job students are trying to do. Their

jobs are: feel successful, make progress and have fun

with friends. Why choose this job if you can choose

videogames, athletics, gangs and employment?


Seven faulty-habits of a highly “ineffective” education: nothing will improve it

Status Quo:

- Why change what worked for more than 100 years?

- Old habits die hard

- Tyranny of common sense

- Challenging what we take for granted, things that we think are obvious

- People think, "Well, it can't be done any other way because that's the way it's been done.”

- Why waste energy, time and money if the current education market is not working? Let’s be more efficient rather than improving the quality of learning…

- Focus on managing education costs


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FACTS / RE-IMAGINE SUPPLY

Society

Humanity

Digital world

Education system

Think different and think anew:open, meaningful, sharing, collaboration and lifelong learning.

Humanity growth: cultural, social, environmental.

Digital technology and digital revolution of the new generation.

Self paced learning, mastery based approach, hybrid collaboration and learning environments, focused coaching. Learning through exploration and play.

One size does not fit all.The pace of educational change

GAPGap between supply and demand creates paradigm shifts and a quick pace of educational changes. Shift from institutions to individuals

Old school industrialized model of education: classroom, compulsory and one-size fits-all lectures and reading materials.

Factory plant model: education by standardization of testing and curricula and batching student and scripted lectures.


Titel van de presentatie8 InternSource: KPCB – Kleiner Perkins Caufield Byers “The State Of The Web” Mary Meekers (april 2012)

GAP: Traditional education fails to reach the people they most need to serve


- They believe in thinking out of the box. They believe in re-imagination of education

- By making disruptive and radical innovations in education

- The way to challenge the status quo is by making products beautifully designed, simple to use and user friendly

- More and more entrepreneurs happen to make great education systems and platforms

- Dare to think and do differently

More and more entrepreneurs are challenging the education status quo


Entrepreneurs are showing how easy it is to flip the educational process

In 2012, 2tor was declared the 8th most innovative education company on Fast Company’s list of "The World’s 50 Most Innovative Companies“.

Great Universities unleashed. They empower world class universities with great online higher education.

Higher education that overcomes the boundaries of geography, time and money!

The easiest way to learn how to code. It's interactive, fun, and you can do it with your friends.

"It is our mission to accelerate learning for students of all ages to help you learn what you want, when you want, at your own pace.

• 96 mln USD• 2000 students• 2008

• 16 mln USD• >1mln users• 2012

• 12,5 mln USD• >550.000 users• 2011

• 7 mln USD• >175 million lessons

delivered• 2006

The Bill & Melinda Gates Foundation announced that $9 million would be awarded in grants to support “breakthrough learning models in postsecondary education.”


And the university thought leaders in the USA are also implementing education innovations

From Stanford to MIT to Harvard and beyond, there are massive open online courses sprouting up everywhere.

They believe in thinking and learning differently. But what do they believe?

Trendvoorspellingen opleidingsmarkt 2015+12

Higher education will look completely different from the way it is today

Source: The Pew Internet & American Life Project Study, What Higher Education Will Look Like in 2020 (n=1,021)

About 60% of respondents believe higher education will look completely different in 2020 from the way it is today.

39% of participants think the traditional college structure will not change drastically aside from a deeper integration of in-classroom technology

39%

60%

Agenda

○ HET NIEUWE LEREN IN VOGELVLUCHT

○ TRENDVOORSPELLINGEN OPLEIDINGSMARKT 2020

○ INNOVATION

○ PRINCIPLES

○ PEOPLE

○ EDUCATION SYSTEM


sustaining innovation

formal location

informal location

disruptive innovation

Mapping education innovation

improve re-invent

supplement transform

Source: TEDtalk, Charles Leadbeater (2010)

`̀innovation principles people education system

now

• Entrepreneurs disrupt the status quo

• Disruptive innovation: think anew, act anew. Re-invent and transform to new learning

• Reform is no use anymore, because that's simply improving a broken model

• What we need is not a evolution, but a revolution in education. Think differently.

• Transform: Imagine getting learning to people in completely new and different ways

• Customizing to your learning circumstances and personalizing education to the people you're actually teaching.

Disruptive innovations transform the educational market20202012


2020

• What you see&do is what you get&learn: interactief leermedium zorgt dat je visueel kunt kijken naar effect/resultaat van leren door te doen in de praktijk.

• Studenten raken meer betrokken bij in het innovatie proces van opleiders. • Opleiders gaan meer samenwerken en op zoek naar hybride oplossingen. Het is

dus niet of Open en of Gesloten Universiteit of Online leren of on campus leren maar alles samenvoegen. Het is niet meer het een of het ander maar juist alle twee!

• Innovaties in de opleidingsmarkt richten zich op het verweven van de analoge en digitale wereld. Leren zal door zeer inventieve innovaties op IT technologisch vlak de kwaliteit van leren verbeteren. Inventief is niet meer multiple-choice e-learning of videoboodschap maar veel complexer. De student kan realtime precies aangeven wat hij wil leren en hyper IT programma’s zullen op de achtergrond het juiste antwoord realtime geven/aanbieden.

• Ont-globaliseren: Opleiders gaan meer richten op de lokale markt. Het wordt mogelijk om juist lokaal een opleiding te volgen.

• Think local, act local and social• Learn and share and borrow education

Paradigm shifts in education: traditional education is transformed20202012

capability

responsiveness

fun valuable

convenience

accessibility

innovativesimplicity

New disruptive innovations in education means rethinking design principles

You have to emotionally engage people before you can teach them. Education only works if it is motivating and inspiring. Re-imagine education and learning becoming as much fun as playing video games. And we call it full body learning.

How do you motivate a student? How do you keep him engaged and interested?

Advancing into the student centric system means you have to put the student in control and give the student personalised and self directed learning.

MAKE A VALUABLE CONTENT

EXCEPTIONAL SCHOOLS

• Provide guidance to teachers through real-time metrics and reporting on students

• Back to purity and joy

• Back to simplicity

• Embed it in an ecosystem

• Hyper IT (Interactive AI)

• Motivating learning environment

• Supervised brick and mortar location, away from home

• Social environment

• Self directed learning

• Personalized learning

• Custom design their own education in whatever way they see fit

• Create “better together” student groups

• Collaboration learning environment

• Create leverage content

• Real-time seeing, doing, learning

• Improve quality of learning

• Customizable learning content

GIVE STUDENT POWER TO CREATE AND BE CREATIVE

CREATE A COLLABORATED LEARNING PLATFORM

HIGHLY EFFECTIVE TEACHERS

CUTTING EDGE TECHNOLOGY


now

• Improving the quality of learning

• Michelin Guide model (metaphor): establish criteria for excellence

• Not linear but it's organic

• Social value generation: Adult learning is that you should learn

something when you have a reason to learn it

• Taking a mastery-based approach to learning: Critical knowledge and

skills

• Embed it all within an eco-system

• Great technology requires great teachers

• Education pays of instantly

• Informal

• Intrinsic motivation: Make it interesting: connect to students’ talents

Educational entrepreneurs are already disrupting the “old school” principles20202012


2020

• Valuable and useful - syncs with the human element • Accessible and affordable - every child, regardless of race or socioeconomic status,

has access to the exceptional schools, highly effective teachers, and cutting edge tools, they need to succeed in college and beyond

• Students learn in part through online content, with some element of student control over the time, the place, the path or the place. Classrooms will be replaced by brick and mortar learning spaces, away from home

• “Better” practising learning together: educational organizations are like human organizations. That is to say they depend upon feelings , relationships, motivation, value, self-value , a sense of identity and of community

• More interactive, social and open• Student centric system that can be personalized for different student learning

needs• The Quality of learning is improved • Individualizing learning by replacing one-size-fits-all lectures with personalized and

self-paced learning

New learning and education principles are broadly adopted20202012

What is the future of learning?Problem solving, reflection, creativity, critical thinking, learning to learn, risk-taking, collaboration, and entrepreneurship will become key competences for a successful life in the European society of the future.

Rethinking student motivation:they want to feel successful, make progress & have fun with friends


Great teaching is about emotionally engaging the learner to get the job done20202012

now(then)

• Has to be submissive: sit patiently and

take it in for an hour• Bored / boring stuff / Getting lost• Endure learning: reason so many people

are opting out of education is because it

doesn't feed their energy or their passion

• The one with the most knowledge• Instructor• Gives scripted lecture• Grades papers• Assigns homework• Writes homework

STUDENT• Work at their own pace• Self directed learning • Comfortable and dynamic environment• Collaboration: peers assisting each other

and students to help tutor those students.• Active, interactive, engaged and involved

TEACHER• The one who causes the most others to

have knowledge• Extraordinary talented: highly effective,

relational, hopeful and insightful• Analytical thinker/Mentor/Advisor/Coach• Enthusiasm/creative/virtuoso/natural


• Students are more aware of their human talents and passions and are able to connect to their (multiple) talents (I get it)

• Learning will be a full body experience with gaming, play elements and learning by doing. Students will be more involved in the learning proces (I enjoy it )

• Students are more driven by creativity. They also want to express their creativity while learning (I love it)

• Students are eager to do it together and believe in group effort. Learning better together (where is it?)

• Learning experience is playful and exploration oriented, that puts students into a relaxed state of mind.

• Three main drivers in meaningful and self motivated learning: Learn, Share and Borrow

Educational improvement is improving the experience of individual learners20202012

2020

BLENDING THE ANALOG AND DIGITAL WORLD TOGETHER

FULLY CAMPUS BASED

FACE-TO-FACE EDUCATION

ONLINE EDUCATION

HYBRIDEDUCATION

"The Self-Motivated Learner will be on the Web and there will be far less place-based College things…. College, except for the parties, needs to be less place based.” - Bill Gates

More clever combinations and blending of IT technology innovations with analog elements, and then integrating its learning activities to do the job as wellas possible.


now

• Agricultural Model of education (metaphor). Create the conditions under which students will begin to flourish.

• Hybrid: online learning plus in-person class meetings

• Engaging people with push approach: challenging, motivating and inspiring.

• First engage then teach: focus on keeping people engaged and involved

• Starts/departs from questions

• Starts/departs from a game/project

• Learning by doing: learning through exploration and play

• Collaboration: Creating collaborative learning environments

• Learning is personalized to the needs of the student

Most great learning happens in groups, collaboration is the seed for growth20202012


2020

• Combine online learning components with less-frequent on-campus, in-person class meetings

• mass adoption of teleconferencing and distance learning to leverage expert resources

• Not standardizing but customizing: more will chose for the Michelin business model rather than the MC Donald's standardized (operational) excellence model

• Modularly approach makes customizing and personalized education affordable

• Transition to 'hybrid' classes: basically every students takes several hybrid Massive Open Online Courses (MOOC’s)

• Students receive real-time interactive feedback. Real-time metrics and reporting on students provide guidance to the teacher

• Taking a mastery-based approach to learning critical knowledge• Every single child in the world will be served well to be able to be

educated

Education systems are organic, hybrid, affordable and motivational20202012

Education Learning is contextual and idiosyncratic; students better absorb new material if they can learn at their own pace and see the result of different options realtime.

Improving the experience of individual learners by creating an interactive, personalized education system.

Make it valuable. One of the principles of adult learning is that you should learn something when you have a reason to learn it.

Education innovation is about re-invention and transformation. And not about improving the status quo. Think radical and disruptive.

Think hybrid with great teachers and great technology.

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BIJLAGEN


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• Samen dingen doen

• Samen dingen maken

• Samen dingen oplossen

Learning “now” vs. Learning “then”

Doing

Reading

Listening

75%

25%

10%

5%

Watching/Listening

FROM LEARNING BY LISTENING TO LEARNING BY DOINGOpleiders gaan ervoor zorgen dat studenten mee gaan doen in het proces. Samen leren, samen delen en samen doen.


(knowledge retained)

Creating interactive and personalized education content

content nowcontent then

• Reading Materials• Compulsory lecture• One-size-fits-all lectures• Standardized testing

and standardized

curricula.

• Valuable: A lecture is valuable only if you have a question

like: "I need to understand this subject better"• Leverage content: a good video can be used for 3 years.• Flexible format• Individualizing & personalized learning by replacing one-

size-fits-all lectures with self-paced personalized learning• Content is fascinating and scalable• Playful, exploration oriented, that puts peoples into a

relaxed state of mind. Then learning happens the easiest. • Fun: implemented game mechanics• Creating motivating and engaging media. Provide a

problem via exploration and make it interesting/relevant

for students to solve the problem.• Accessible: provides them with information when they

need to know it. • Questioning, Thought provoking• Story telling / conversational

Trendvoorspellingen opleidingsmarkt 2020 | Trends & forecast educational market 2020

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