The story of DsbTheMovie

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description

Presentatie rondom het proces van de eerste crowsourcing film ooit. Project uitgevoerd van eind 2009 tot en met mei 2010.

Transcript of The story of DsbTheMovie

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Oktober  2009

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He  JW,  moet  jij  niet  eens  iets  over  Crowdsourcing  schrijven?  Wordt  de  marke?ngtrend  

van  2010!

Oktober  2009

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Wisdom  of  the  crowd

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Wisdom  of  the  crowd

Etc…

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Wisdom  of  the  crowd

Bla  bla

Etc…

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Oktober  2009

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Garan?e  deposito  stelsel

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Garan?e  deposito  stelsel

Nieuwsjunkie

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Garan?e  deposito  stelsel

Nieuwsjunkie

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Staatsbank

Garan?e  deposito  stelsel

Nieuwsjunkie

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StaatsbankHey,  dat  kost  ons  allemaal  

geld!

Garan?e  deposito  stelsel

Nieuwsjunkie

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StaatsbankHey,  dat  kost  ons  allemaal  

geld!

Garan?e  deposito  stelsel

Nieuwsjunkie

Ons  =  de  crowd

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Waarom  hoor  je  de  crowd  

niet?

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Het  kost  ons  geld!Waarom  hoor  

je  de  crowd  niet?

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Het  kost  ons  geld!Waarom  hoor  

je  de  crowd  niet?

Oh  ja,  ar?kel  over  

Crowdsourcing

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Laten  we  met  behulp  van  Crowdsourcing  samen  met  de  crowd  een  film  maken  over  

DSB  om  de  mening  van  de  crowd  weer  te  

geven.

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Huh?

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Huh?

Je  bent  gek!

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Huh?

Je  bent  gek!

Wat  weet  jij  nou  van  film?

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Huh?

Je  bent  gek!

Wat  weet  jij  nou  van  film?

Je  zit  te  lang  in  die  

file!

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Huh?

Je  bent  gek!

Wat  weet  jij  nou  van  film?

Je  zit  te  lang  in  die  

file!

Waarom?

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Huh?

Je  bent  gek!

Wat  weet  jij  nou  van  film?

Je  zit  te  lang  in  die  

file!

Waarom?

Ja  hoor,  JW  heeR  weer  een  idee.

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Huh?

Je  bent  gek!

Wat  weet  jij  nou  van  film?

Je  zit  te  lang  in  die  

file!

Waarom?

Ja  hoor,  JW  heeR  weer  een  idee.

VET!

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VET!

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Projectplan

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Kanalen

• Marke?ngfacts• Social  Media• Eigen  website

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Kanalen

• Marke?ngfacts• Social  Media• Eigen  website

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Kanalen

• Marke?ngfacts• Social  Media• Eigen  website

Misschien  halen  we  hier  wel  de  pers  mee!

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www.dsbthemovie.nl

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27  oktober  2009

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Hoe  maak  je  een  film?

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Hoe  maak  je  een  film?

• Logo  ontwerpen

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Hoe  maak  je  een  film?

• Logo  ontwerpen• Website

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Hoe  maak  je  een  film?

• Logo  ontwerpen• Website• Soundtrack

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Opdracht  1:

Ontwerp  een  logo  voor  DSB  The  Movie

Deadline  2  november

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1.1  miljoen  kijkers

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42 logo’s in 1 week.300+ stemmen op het

winnende logo

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42 logo’s in 1 week.300+ stemmen op het

winnende logo

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Hoera,  het  werkt.  En  nu?

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Een  TEASER  of  TRAILER!

Miguel  VasconcellosPepijn  Borgwat Haakon  Niewold

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Media

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En  dat  heeR  effect!

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En  dat  heeR  effect!

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En  dat  heeR  effect!

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En  dat  heeR  effect!

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En  dat  heeR  effect!

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En  dat  heeR  effect!

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Tweede  fase  -­‐  soundtrack

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Derde  fase  -­‐  script

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Andy  Hoek Hein  Voorwinde

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Derde  fase  -­‐  script

• Vertraging• Lessen

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Half  december

• Script  klaar• 37  scenes• Speciale  scenes• Nieuwsarchief

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86  groepen!

Script  voor  drie  scenesProfiel  omschrijvingen

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Er  is  gefilmd!!

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Marc  de  Hond:  Het  blijC  bijzonder  wat  je  kan  bereiken  met  eengroep  onbekenden,  die  nog  nooit  eerder  een  film  hebben  gemaakt.  Het  is  in  ieder  geval  zeker  voor  herhaling  vatbaar.  Mijn  dank  gaat  uit  naar  alle  betrokkenen,  het  was  geweldig!  

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Te  weinig  inzendingen!!!

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65FUCK!!

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2

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Eindmontage

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Eindmontage

Pepijn  Borgwat

Eh,  ik  zit  nu  in  

Australië

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Eindmontage

Pepijn  Borgwat

Eh,  ik  zit  nu  in  

Australië

Haakon  Niewold

Eh,  nieuw  meisje,  

afstudeer-­‐scrip?e

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Helpende  hand!

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Helpende  hand!

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Premiere  dag

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Press  viewing

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Premiere  avond

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New  rules  of  Marke?ng  and  PR

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10  Tips  voor  Crowdsourcing

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Moet  dit?

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Moet  dit?

Wil  je  bij  mijn  sprekerbureau?

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Moet  dit?

Wil  je  bij  mijn  sprekerbureau?

Nee!

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1e  film  ooit  via  CrowdSourcing,  wereldwijd

1e  echte  verhaal  over  DSB  Bank

1e  winnaar  Co-­‐crea?on  Award

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Resultaat

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Resultaat

• 800  uur  besteed

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Resultaat

• 800  uur  besteed• Opbrengst:  2,3  miljoen+  Euro

In  mediawaarde

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