THE ONLY MAGAZINE FOR THE LATIN AMERICAN ......2021/01/28 · only magazine that can report...

www.constructionlatinamerica.com

2021MEDIA INFORMATION

THE ONLY MAGAZINE FOR THE LATIN AMERICAN CONSTRUCTION MARKET PRINTED IN SPANISH AND PORTUGUESE

LA REVISTA DE LA INDUSTRIA DE LA CONSTRUCCIÓN DE AMÉRICA LATINA

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CONSTRUCCIÓN LATINOAMERICANA

www.construccionlatinoamericana.com Julio-Agosto 2019 I Volumen 9 I Número 6

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CONSTRUCCIÓN LATINOAMERICANACONSTRUCCIÓN LATINOAMERICANA

www.construccionlatinoamericana.comwww.construccionlatinoamericana.comwww.construccionlatinoamericana.comwww.construccionlatinoamericana.com Julio-Agosto 2019 I Volumen 9 I Número 6

SUPLEMENTO

LA REVISTA DE LA INDUSTRIA DE GRÚAS Y TRANSPORTE DE AMÉRICA LATINA

LATINOAMÉRICA UN SUPLEMENTO DE CONSTRUCCIÓN LATINOAMERICANA

Una publicación de KHL GroupLATINOAMÉRICA UN SUPLEMENTO DE CONSTRUCCIÓN LATINOAMERICANA

UN SUPLEMENTO DE LATINOAMÉRICAGrúas y Transporte LATINOAMÉRICALATINOAMÉRICALATINOAMÉRICAGrúas y Transporte Grúas y Transporte LATINOAMÉRICAGrúas y Transporte LATINOAMÉRICAGrúas y Transporte

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CLA 07-08 2019 Crane supplement cover SPN.indd 1 23/07/2019 14:08:45

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CLA 07-08 2019 Front Cover SPN.indd 1 23/07/2019 14:10:19LA REVISTA DE LA INDUSTRIA DE LA CONSTRUCCIÓN DE AMÉRICA LATINA

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LATINOAMÉRICA UN SUPLEMENTO DE CONSTRUCCIÓN LATINOAMERICANAUna publicación de KHL GroupLATINOAMÉRICA UN SUPLEMENTO DE CONSTRUCCIÓN LATINOAMERICANAUN SUPLEMENTO DE LATINOAMÉRICAGrúas y Transporte LATINOAMÉRICALATINOAMÉRICALATINOAMÉRICAGrúas y Transporte Grúas y Transporte LATINOAMÉRICAGrúas y Transporte LATINOAMÉRICAGrúas y Transporte

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CLA 07-08 2019 Front Cover SPN.indd 1 23/07/2019 14:10:19

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CONSTRUÇÃO LATINO-AMERICANA

A REV ISTA DA INDÚSTR IA DA CONSTRUÇÃO NA AMÉR ICA LAT INA

www.construcaolatinoamericana.com Julho-Agosto de 2019 I Ano 9 I Número 6

ONSTRUÇÃO LATINO-AMERICANA

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ONSTRUÇÃO LATINO-AMERICANAONSTRUÇÃO LATINO-AMERICANAONSTRUÇÃO LATINO-AMERICANAONSTRUÇÃO LATINO-AMERICANA

www.construcaolatinoamericana.com


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A REVISTA DA INDÚSTRIA DE GUINDASTES E TRANSPORTE NA AMÉRICA LATINA

AMÉRICA LATINAAMÉRICA LATINAAMÉRICA LATINAGuindastes e Transporte

UM SUPLEMENTO DACONSTRUÇÃO LATINO-AMERICANA

Uma publicação do KHL GroupAMÉRICA LATINAAMÉRICA LATINAAMÉRICA LATINAGuindastes e Transporte Guindastes e Transporte AMÉRICA LATINAGuindastes e Transporte AMÉRICA LATINAGuindastes e Transporte

CLA 07-08 2019 Crane supplement cover PTG.indd 1 23/07/2019 14:47:24

CLA 07-08 2019 Front Cover PTG.indd 1 23/07/2019 14:48:26

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UM SUPLEMENTO DACONSTRUÇÃO LATINO-AMERICANAUma publicação do KHL GroupAMÉRICA LATINAAMÉRICA LATINAAMÉRICA LATINAGuindastes e Transporte Guindastes e Transporte AMÉRICA LATINAGuindastes e Transporte AMÉRICA LATINAGuindastes e Transporte




www.construccionlatinoamericana.com www.construcaolatinoamericana.com

www.khl.com

Construction Latin America’s circulation is audited by BPA Worldwide, the leading auditor of international business-to-business magazines.

Official magazine of FIIC and Sobratema

MEMBER OF:

NOW INCORPORATING

CONSTRUCCION PAN-AMERICANA


THE BRAND

Construction Latin America (CLA) is the only magazine for the Latin American construction market that is produced in Spanish and Portuguese.

PARTNER ASSOCIATIONSConstruction Latin America is chosen by the largest contractor associations in Latin America as their media partner. By partnering with the leading associations, CLA can continue to provide the latest news from the Latin American construction sector and will be present at all association events within the region.

Stronger Together – One magazine for your Latin American advertising budgetIn an exciting development, CLA will now incorporate 50-year old Construccion Pan Americana to provide the industry with a single magazine to reach the Latin American construction sector. In recent years, manufacturers felt the need to split their advertising budgets to accommodate two separate magazines targeting the Latin American construction industry. By adding the loyal readers of Construcción Pan Americana into the circulation of CLA, advertisers will continue to reach the largest buyers of construction equipment in Latin America through one magazine and benefit from increased coverage in the region.


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LATINOAMÉRICA UN SUPLEMENTO DE CONSTRUCCIÓN LATINOAMERICANAUna publicación de KHL GroupLATINOAMÉRICA UN SUPLEMENTO DE CONSTRUCCIÓN LATINOAMERICANA


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UM SUPLEMENTO DACONSTRUÇÃO LATINO-AMERICANA

Uma publicação do KHL GroupAMÉRICA LATINAAMÉRICA LATINAAMÉRICA LATINAGuindastes e Transporte Guindastes e Transporte AMÉRICA LATINAGuindastes e Transporte AMÉRICA LATINAGuindastes e Transporte



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UM SUPLEMENTO DACONSTRUÇÃO LATINO-AMERICANAUma publicação do KHL GroupAMÉRICA LATINAAMÉRICA LATINAAMÉRICA LATINA

Guindastes e Transporte Guindastes e Transporte AMÉRICA LATINAGuindastes e Transporte AMÉRICA LATINAGuindastes e Transporte



CLA truly commits to the whole of Latin American by producing a Spanish and Portuguese edition each month, covering products, technology, industry and market news for all of Latin America. Our content provides our readers with the latest news, project updates and equipment information to help them do business more efficiently in Latin America.

With offices in Chile and Brazil, CLA is the only magazine that can report directly from the region and manufacturers of construction equipment from around the world choose CLA as their partner to help them reach buyers throughout Latin America.

CLA is produced 10 times per year and is complemented by a Spanish and Portuguese weekly newsletter, dual language websites and a digital version of each issue. With a strong focus on providing bespoke editorial content, case studies and economic trends, Construction Latin America can help you stay ahead of the curve.


AVERAGE (JUNE 2019-JUNE 2020) PUBLISHER’S OWN DATA

SOURCE: Google Analytics is the most widely used web analytics service on the internet and considered the most accurate.

AVERAGE PAGE VIEWS FOR MAY-JULY 2020 WEEKLY DISTRIBUTION51,360 6,047

NEWSLETTERS

MAGAZINES AND DIGITAL PLATFORMS BRINGING THE LATEST INFORMATION ABOUT THE LATIN AMERICAN CONSTRUCTION INDUSTRY IN SPANISH AND PORTUGUESE

WEBSITES

THE BRAND

Spanish 5,160 Portuguese 887Spanish 31,916 Portuguese 19,444

MAGAZINES

16,790*

*PUBLISHERS OWN DATA INCORPORATING BPA AVERAGE QUALIFIED (14,808) + NON-QUALIFIED (456): JAN-JUNE 2020

CIRCULATION

10ISSUES PER YEAR


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LATINOAMÉRICA UN SUPLEMENTO DE CONSTRUCCIÓN LATINOAMERICANAUna publicación de KHL GroupLATINOAMÉRICA UN SUPLEMENTO DE CONSTRUCCIÓN LATINOAMERICANA


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57

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35

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UM SUPLEMENTO DACONSTRUÇÃO LATINO-AMERICANAUma publicação do KHL GroupAMÉRICA LATINAAMÉRICA LATINAAMÉRICA LATINA

Guindastes e Transporte Guindastes e Transporte AMÉRICA LATINAGuindastes e Transporte AMÉRICA LATINAGuindastes e Transporte



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UM SUPLEMENTO DACONSTRUÇÃO LATINO-AMERICANAUma publicação do KHL GroupAMÉRICA LATINAAMÉRICA LATINAAMÉRICA LATINAGuindastes e Transporte Guindastes e Transporte AMÉRICA LATINAGuindastes e Transporte AMÉRICA LATINAGuindastes e Transporte




Construction Latin America reaches the decision makers of the largest buyers of construction equipment in Latin America. CLA has further strengthened its readership by incorporating the distribution of Construccion Pan Americana into its circulation. Construccion Pan Americana has a loyal Spanish-speaking following that has been developed over 50 years and these high-level executives will now be receiving monthly copies of CLA, further complimenting CLA as the only route to market in Latin America.

CLA’s circulation is dynamic and determined by the importance of the construction industry’s GDP in each country. The magazine is distributed to the whole region with a special focus on the strongest markets throughout Latin America. CLA’s circulation targets buyers of equipment, specifically the contractors and rental companies as they purchase 75-80% of all construction equipment in the region.

CLA also targets the countries that are showing the most potential for growth over the coming five years and increases copies to these regions upon demand. The greater the need for equipment, the more copies of CLA are sent, offering manufacturers the greatest opportunity to sell their products

CIRCULATION

If your company operates worldwide, request a media pack from our sister publication, International Construction, to see further advertising opportunities.

For more information, or to advertise, please contact Wil Holloway: [email protected] | T: +1 312 929 2563 | CELL: +1 630 877 1129

16,790*

*PUBLISHERS OWN DATA INCORPORATING BPA AVERAGE

QUALIFIED (14,808) + NON-QUALIFIED (456): JAN-JUNE 2020

CIRCULATION

10ISSUES PER YEAR

MAGAZINE


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CLA FURTHER STRENGTHENS ITS CIRCULATION

In 2020, COVID-19 forced some industry leaders to work remotely and because of this, CLA has increased its digital circulation so that the magazine can be seen in a format of the readers’ choice.


CIRCULATION BREAKDOWN

BY BUSINESS TYPE

BY KEY COUNTRIES

72.6% Contractors/Sub-Contractor, Consultant, Planner, Consulting Engineer/Architect/Quantity Surveying, project/Management Consultancy

8.5% Distributors/Agents/Equipment Sales, Manufacturers

6.8% Equipment Rental

4.9% Public/Private Utilities

4.2% Construction Department of Large Industrial/Commercial Concern, Authority/Government - National/Local, Association/Education/Establishment/Research, Energy/Petrochemical/Oil & Gas/Windpower, Airports/Ports/Docks/Offshore, Finance/Regulator, Specialized/Heavy Transport, Petroleum Producer and Industrial Establishment (maintenance/repair) companies

2.4% Mining/Quarrying/Aggregate Production

0.6% Other companies allied to the field

Chile office: Santiago

Brazil office: São Paulo

3,392

109

194 249

1,391

1,352

1,341107

119 109

197

223

282

1,369 5,754

358

114

Brazil

Chile

Argentina

Uruguay

Paraguay

Bolivia

Peru

Ecuador

Costa Rica

GuatemalaHonduras

Panama

Mexico

ColombiaVenezuela

Puerto Rico

Dominican Republic

For more information, or to advertise, please contact Wil Holloway: [email protected] | T: +1 312 929 2563 | CELL: +1 630 877 1129

10ISSUES PER YEAR

16,790*



CIRCULATION

MAGAZINE


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2021 EDITORIAL CALENDAR: JANUARY–AUGUST

EDITORIAL DEADLINESEditorial should be submitted no later than the 5th of the preceding monthFor further details, or to submit material suitable for publication, please contact Cristián Peters: [email protected] | +56 2 2885 0321

JAN-FEB MARCHCOUNTRY FOCUSMexicoA review of the latest construction projects taking place in Mexico.

SECTOR/EQUIPMENTRoad building This feature covers asphalt and concrete pavers, compaction and milling machines.

EarthmovingCLA will report on ADT’s, RDT’s, excavators, wheeled loaders and bulldozers.

COUNTRY FOCUSBrazilCLA will report on the largest economy in Latin America.

SECTOR/EQUIPMENTConstruction Technology: SurveyingThis feature will report on the latest surveying equipment available in Latin America.

OPINIONSobratema

APRIL

COUNTRY FOCUSArgentinaAfter a challenging 2020, what can we expect from the Argentinian economy?

SECTOR/EQUIPMENTConcrete vibratorsAn in-depth report on the concrete vibrator sector in Latin America.

OPINIONSC&RA

COUNTRY FOCUSColombiaA review of the latest construction projects taking place in Colombia.

MAY JUNE JULY-AUGUST

CLA previews the largest construction exhibition in South America.

A comprehensive show guide of exhibitors and new products that will appear at M&T Expo.

POWERED ACCESS A look at the latest powered and non-powered access equipment, including access towers, scaffolding and mobile platforms.

CRANES & TRANSPORT A new edition of Cranes & Transport Latin America, covering new crawler, tower and wheeled crane models with added case studies and site reports.

BONUS CIRCULATION South America Concrete Show

BONUS CIRCULATION M&T Expo

World of Concrete



International Rental Exhibition

BONUS CIRCULATION Intermat

BONUS CIRCULATION World of Asphalt

SHOW PREVIEWSUPPLEMENT SUPPLEMENT SHOW GUIDE SHOW PREVIEW

MINING A dedicated report on the mining sector in Latin America. Where are the main projects? What equipment is being used?

YELLOW TABLEInternational Construction’s annual ranking of the world largest construction equipment manufacturers.

COUNTRY FOCUSBrazilCLA will report on the largest economy in Latin America.

SECTOR/EQUIPMENTPumpsThe latest innovations in dewatering and trash pumps.

OPINIONSobratema

SUPPLEMENT:

Focusing solely on the Latin American concrete sector in Spanish and Portuguese, the concrete supplement will report on the latest equipment and technologies used in South America. LA REV ISTA DE LA INDUSTR IA DEL CONCRETO DE AMÉR ICA LAT INA

LATINOAMERICANO Agosto 2019 Volumen 3 I Número 3

Una publicación de KHL Group

GUÍA OFICIAL

PROMOCIÓN Y ORGANIZACIÓN

IN COOPERATION WITH

www.concretolatinoamericano.com

COUNTRY FOCUSPeruA review of the largest construction projects taking place in Peru.

SECTOR/EQUIPMENTDemolition & RecyclingAn in-depth report on the demolition and recycling sector in Latin America.

SHOW REVIEWM&T ExpoA review of the largest exhibition for the Latin American construction sector.

RANKING

SUPPLEMENT

SUPPLEMENT

SHOW PREVIEW


2021 EDITORIAL CALENDAR: SEPTEMBER–DECEMBER

IRN100Ranking of the World’s largest rental companies.LATAM RENTALCLA’s annual ranking of the largest rental companies in Latin America.

GLOBAL FOCUSOHR ForecastThe latest forecast for the equipment market around the world.

SECTOR/EQUIPMENTDRILLING & TRENCHING CLA reports on the latest products and technologies within the drilling and trenching sector.

TOP200Ranking of the World’s largest equipment manufacturersCLA50 CLA’s annual ranking of the top 50 contractors in Latin America.

COUNTRY FOCUSChileA review of the largest construction projects in Chile.

SEPTEMBER OCTOBER NOVEMBER DECEMBER

RANKINGS

RANKINGS

If you are in the Access, Cranes, Mining, Concrete or Road Building sector, CLA should be in your advertising plan.

Powered Access supplementA look at the latest powered and non-powered access equipment, including access towers, scaffolding and mobile platforms.

March BONUS CIRCULATION: Intermat

Cranes and Transport Latin America supplementA new edition of Cranes & Transport Latin America, covering new crawler, tower and wheeled crane models with added case studies and site reports.

April BONUS CIRCULATION: M&T Expo

October BONUS CIRCULATION: Specialist crane contractors

Mining supplementA dedicated report on the mining sector in Latin America. Where are the main projects? What equipment is being used?

May BONUS CIRCULATION: M&T Expo, Exponor, IRE (International Rental Exhibition)

Concrete Latin America supplement Focusing solely on the Latin American concrete sector in Spanish and Portuguese, the concrete supplement will report on the latest equipment and technologies used in South America.

July-August BONUS CIRCULATION: South America Concrete Show

Road building supplementThis supplement will cover asphalt and concrete pavers, compaction equipment and milling machines, and any other related equipment for the road building sector. Also learn about the major road building plans in Latin America.

September BONUS CIRCULATION: Mid-sized rental companies

BONUS CIRCULATION Specialist crane contractors

BONUS CIRCULATION Access rental companies

BONUS CIRCULATION Mid-sized rental companies

ROADBUILDING This supplement will cover asphalt and concrete pavers, compaction equipment and milling machines, and other road building equipment. Also learn about the major road building plans in Latin America.

SUPPLEMENT

CRANES & TRANSPORT A new edition of Cranes & Transport Latin America, covering new crawler, tower and wheeled crane models with added case studies and site reports.

SUPPLEMENT REGION FOCUSCentral AmericaA review of the largest construction projects taking place in Central America.

SECTOR/EQUIPMENTEarthmovingCLA will report on ADT’s/RDT’s, excavators, wheeled loaders and bulldozers.

Access equipment CLA reports on the latest products and technologies in the powered access sector.

Lifting technologies, onsite lifting What new products are available for onsite lifting within a construction project?

FREE MARKET RESEARCH: FREE independent advertising research for full pages or larger

BONUS CIRCULATION World of Concrete

COUNTRY FOCUSBrazilA review of the largest economy in Latin America.

SECTOR/EQUIPMENTPower generation An in-depth report on the power generation sector within Latin America.

EnginesA focus on the engine sector and which engines are available to the Latin American construction sector.

OPINIONSobratema

FREE MARKET RESEARCHHow do you measure recall and readership of your advertisements?

Advertise in the November issue of Construction Latin America with a full page or greater and we will provide you with an independent, detailed advertising report that not only measures recall and readership but also the awareness, familiarity and perception of your brand.

This independent feedback from our loyal readership can help the strategic direction of your brand.


CLA WEBSITE

Features daily news updates and breaking news from around Latin America, plus new products and show updates.

SOLU

S W

ALLP

APER

SOLU

S W

ALLP

APER

TOP BILLBOARD

MPU 1

MPU 2

MPU 3

SOURCE: GOOGLE ANALYTICS Google Analytics is the most widely used web analytics service on the

internet and considered the most accurate.

AVERAGE PAGE VIEWS FOR MAY-JULY 2020

51,360


Spanish 31,916 Portuguese 19,444

ADVERTISE ON THE INDUSTRY’S WEB VOICE.

BANNER SIZES AND RATES DESKTOP TABLET MOBILE

TOP BILLBOARD 728 x 90 pixels 468 x 60 pixels 300 x 75 pixels $2,275MPU 1 300 x 250 pixels 300 x 250 pixels 300 x 250 pixels $1,950MPU 2 300 x 250 pixels 300 x 250 pixels 300 x 250 pixels $1,560MPU 3 300 x 250 pixels 300 x 250 pixels 300 x 250 pixels $1,300MPU 4 300 x 250 pixels 300 x 250 pixels 300 x 250 pixels $650WEBSITE SPONSORED CONTENT| Headline (maximum 40 characters inc. spaces) | Body copy (maximum 250 characters inc. spaces) | Click-through URL to article (KHL can host article if needed)

Image size: High Res, 3:2 ratio JPEG**Images are processed to the best optimized size dependant on viewing device size

and to ensure that the image is loaded instantly without delay

$3,000

IN-CONTENT LEADERBOARD 598 x 100 pixels 468 x 60 pixels 300 x 75 pixels $1,560TARGET CREATIVE WALLPAPER 1360 x 1500 pixels 300 x 250 pixels 300 x 250 pixels $2,600FEATURES SPONSORSHIP WALLPAPER 1360 x 1500 pixels 300 x 250 pixels 300 x 250 pixels $1,300

IN-CONTENT LEADERBOARD

WEBSITE SPONSORED CONTENT


CLA NEWSLETTERS

Distributed weekly, Reporte Semanal de Construcción delivers the latest news from the Latin American construction sector direct to your customers’ inboxes. Immediate ad results are provided through this high-visibility advertising opportunity.

Distributed weekly, Informativo Semanal

de Constução delivers the latest news from

the Latin American construction sector

direct to your customers’ inboxes.

Immediate ad results are provided through

this high-visibility advertising opportunity.

BUTTON BUTTON BUTTON BUTTON BUTTON BUTTON

AVERAGE (JUNE 2019-JUNE 2020) PUBLISHER’S OWN DATA

WEEKLY DISTRIBUTION

6,047

CLA WEEKLY NEWSLETTERS

SPANISH DISTRIBUTION

5,160

PORTUGUESE DISTRIBUTION

887BANNER SIZES AND RATESSPONSOR 570 x 100 pixels $2,000 NEWSLETTER SPONSORED CONTENT| Headline (maximum 40 characters inc. spaces) | Body copy (maximum 250 characters inc. spaces) | Button text (maximum 20 characters inc. spaces) | Click-through URL to article (KHL can host article if needed)

Image size: High Res, 1:1 ratio JPEG**Images are processed to the best optimized size depend-ant on viewing device size and to ensure that the image

is loaded instantly without delay

$2,700

BUTTON 150 x 150 pixels $1,000

SPONSORSPONSOR

SPONSORSPONSOR

NEWSLETTER SPONSORED CONTENTNEWSLETTER

SPONSORED CONTENT


MAGAZINE ADVERTISING RATES

DISPLAY ADVERTISING RATESNUMBER OF INSERTIONS: 1 3 6 10

FULL PAGE $5,095 $4,840 $4,590 $4,080 HALF PAGE ISLAND $3,910 $3,715 $3,515 $3,130 HALF PAGE STANDARD $3,465 $3,290 $3,120 $2,770THIRD PAGE $3,095 $2,940 $2,785 $2,480 QUARTER PAGE $2,170 $2,060 $1,955 $1,730

Bringing the most relevant and important news and reviews on the Latin American construction market in the latest mobile formats.

By downloading the Construction Latin America app, readers can:

l Access additional rich media such as photo galleries, audio commentary and video footage

l Download online, enjoy offline

l Download past issues of CLA from the archive

CONSTRUCTION LATIN AMERICA APPLink additional media to your digital advertisement when viewed via the Construction Latin America app.

RICH MEDIA

Please send all relevant materials to: [email protected]

FAR-REACHING YET

Agility is the key to reaching confined

spaces . At only 4 f t . 9 in. (1.45m) ,

the ultra-narrow width of the Snorkel

S2755RT fits in places where a standard

width machine would have difficulties.

While it can reach a maximum working

he ight of 33 f t . 1 in. (10.1m) , th is

machine is also lightweight and can be

towed on a car trailer between jobs. Add

to that rugged 4-wheel drive and optional

bi-energy for a highly versatile scissor lift

that can go the distance on all terrains.

FIT TO GO FURTHER

rnar owrnar owrAgility is the key to reaching confined

spaces . At only 4 f t . 9 in. (1.45m) ,

the ultra-narrow width of the Snorkel

S2755RT fits in places where a standard

width machine would have difficulties.

While it can reach a maximum working

he ight of 33 f t . 1 in. (10.1m) , th is

machine is also lightweight and can be

towed on a car trailer between jobs. Add

to that rugged 4-wheel drive and optional

bi-energy for a highly versatile scissor lift

that can go the distance on all terrains.

FIT TO GO FURTHER

nar owrnar owrnar ow

FOR MORE INFORMATION CALL Snorkel™at +1 (785) 989-3000+1 (785) 989-3000or visit www.snorkellifts.comwww.snorkellifts.com©2019 Snorkel. All rights reserved.

ALH_July.indd 4 7/11/2019 8:30:19 AM

Images limited to 10 per slide show (JPG or PNG only) | Video supplied as MP4 format (max. 30MB) or YouTube link | Sound supplied as MP3 format (max. 15mb)

10ISSUES PER YEAR

16,790*



CIRCULATION

MAGAZINE


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MAGAZINE SPECIFICATIONS

For more information contact: [email protected] | +44 1892 786262

BLEED SIZE l Please add 3mm (0.125in) bleed to

all edges of full page and DPS ad sizes.

COLOUR l CMYK only – do not use RGB or

spot colour.

BONUS DIGITAL ISSUE l All advertisements are included in

the digital version of the magazine and are linked to the company website or direct to a specific URL. Please supply high resolution pdf files.

DOUBLE PAGE SPREAD

420mm W x 273mm H(16.5in W x 10.75in H)

HALF PAGE HORIZONTAL

180mm W x 121mm H(7.062in W x 4.75in H)

HALF PAGE ISLAND

120mm W x 168mm H (4.75in W x 6.625in H)

THIRD PAGE HORIZONTAL

180mm W x 85mm H(7.062in W x 3.375in H)

FULL PAGE

210mm W x 273mm H (8.25in W x 10.75in H)

THIRD PAGE VERTICAL

57mm W x 253mm H(2.250in W x 9.7in H)

HALF PAGE VERTICAL

86mm W x 253mm H(3.375in W x 9.7in H)

QUARTER PAGE

86mm W x 121mm H(3.375in W x 4.75in H)

Please submit all advertising materials in both Spanish and Portuguese

10ISSUES PER YEAR

16,790*



CIRCULATION

MAGAZINE


UN

A P

UB

LICACIÓ

N D

E KH

L G

ROU

PU

NA P

UB

LICACIÓ

N D

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L G

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27

BOMBAS

14

FOCO BRASIL



SUPLEMENTO





41

GRÚAS


57

SC&RA

51

TECNOLOGÍA


35

CONEXPO LATAM

Construcción vial


UN

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SUPLEMENTO



41

GRÚAS


57

SC&RA

51

TECNOLOGÍA


35

CONEXPO LATAM

Construcción vial



KHL DIGITAL TEAM

WALLPAPER SPONSORSHIP

& TAGGING

Sponsor an individual feature online and your company brand will benefit from 12 months exposure with wallpaper pinned to the top of the featured article.PRICE PER YEAR FROM

2,600

Buy a pre-determined article tag and benefit from your wallpaper appearing alongside every story that features for that term.PRICE PER MONTH FROM

2,600

KHL DIGITAL SOLUTIONS

REMARKETING

Amplify your message and engage with a targeted audience that is interested in your products and services.

Remarketing is the process of (anonymously) following or tracking website visitors online after they have left a website where they are served advertisements via a cookie.

BASE COST 7,500

Includes project setup, brand safety, 250,000 impressions and optimization.

ADDITIONAL IMPRESSIONS 3,000

Per 250,000 impressions.

e-CASTS

Promote your company’s products, services or announcements through e-mail sent directly to Construction Latin America readers.

Target by business type and/or specific regions/countries.$0.65 /NAME

3,000 minimum

$0.75 /LEAD GENERATION 3,500 minimum

KHL has a dedicated digital team that focuses on the growing demands for digital marketing. Compared to print and other marketing channels, digital is both complex and technical. This experienced team will provide support and expert advice through the entire digital campaign process.l Manage and optimize digital

campaigns.

l Work with clients proactively before, during and after campaigns to maximize performance.

l Provide advice, recommendations and examples to ensure that campaigns are effective and deliver expected results.

What is remarketing?Remarketing is the process of (anonymously) following or tracking website visitors online after they have left a website site where they are served advertisements via a cookie. A cookie is a piece of data that embeds itself in the browser of the user, enabling tracking of the websites they visit.

Who is remarketing good for?Remarketing is an effective and helpful digital marketing strategy for every type of business, selling any kind of product or service. Small to medium sized businesses, and large corporations alike can benefit from remarketing.

What does this mean for visitors?Remarketing is designed to make the advertising experience as friendly to the consumer as possible. People are constantly bombarded by advertisements for things they are not interested in. Remarketing tries to combat this, connecting customers to business as easily and painlessly as possible.

How KHL’s remarketing advertising works

REGULAR VISITORSDIRECTORIES/GUIDESSEARCH ENGINE RESULTCONFERENCES & AWARDSEXHIBITIONSPODCASTS & VIDEOSGOOGLE AD-WORDS

16 MAGAZINES

4 NEWS APPS

15 NEWSLETTERS

54 SOCIAL MEDIA ACCOUNTS

WEBSITES INCLUDEKHL Construction KHL PowerKHL Lectura SpecsOff-Highway Research

Unique targeted advertising to construction and power professionals.

KHL uses this unique captured data to amplify your message to a targeted audience of users and buyers, displaying your message on other sites they visit.

Visitors to KHL sites pick up tracking cookies in their browsers

TWITTER FACEBOOK LINKEDIN GOOGLE AD NETWORK YOUTUBE INSTAGRAM

EXAMPLES OF HOW THE BANNERS COULD BE DISPLAY

KHL draws 300,000+ unique visitors per month to its sites


White Papers, which explain technical issues on topics such as the environment, health & safety, machine efficiency are very effective lead generators. Promote your White Paper throughout the magazine’s website in prominent positions to deliver targeted sales.PRICE ON APPLICATION

WHITE PAPERS

www.khl.com

Business transformation in 2018:operational challenges and IT solutions

in the construction equipment market

January 2018

A White Paper by KHL Group and International Rental News sponsored by Infor

Copyright © 2018 KHL Group, All rights reserved

KHL DIGITAL SOLUTIONS

Branding on a newsletter dedicated to your company sent to our readers. Supply content and artwork and our production team will design a newsletter to send out on your behalf. A great way to advertise your products and services in a format our readers are familiar with.PRICE PER ISSUE FROM

8,450

SPONSORED NEWSLETTER

Engage and interact with an international audience. Share your content for conferences, technical topics, marketing, online courses and so much more.

Our Digital Team will provide the insight and support to make your webinar a success without the headache. We can provide the total webinar service with hosting, moderating, promoting and recording or any element of that.CONSULT PUBLISHER FOR PRICING

WEBINARS

Sponsored content creates reader engagement when written in a newsworthy format. It displays in a prominent position on the magazine homepage.PRICE PER MONTH FROM

5,000

Sponsored videos of 1-3 minutes are ideal in capturing your audience. Placed on a high profile portal on the magazine homepage and on KHL’s YouTube channel. PRICE PER MONTH FROM

3,500

SPONSORED CONTENT & VIDEOS

For more information please contact Peter Watkinson: [email protected] | +44 1892 786240

www.khl.com/dashboard

Our new online Dashboard gives you direct access to all your digital campaign results in near real time via direct APIs to the source data.

To help you navigate the success of a campaign, KHL provides in-depth reporting metrics in a clear and concise format allowing you to determine at a glance the performance of your advertising creative and spend.

DIGITAL REPORTING DASHBOARDS FROM KHL

l Easily see the ROI of your campaign

l Compare results

l Identify trends

l Review effective creatives

For more information go to:

www.khl.com/dashboard

www.khl.com

DIGITAL REPORTING METRICS

KHL PORTFOLIO

www.khl.com/advertising

The international group, with offices in North and South America, China, India, UK, Germany and Italy with supporting offices across the globe, offers the following products and services:

l MAGAZINES

l NEWSLETTERS

l WEBSITES

l e-COMMERCE STORES

l DIGITAL MARKETING

l CONTRACT PUBLISHING

l MOBILE APPS

l EVENTS/EXHIBITIONS

l SOCIAL MEDIA

l DIGITAL MAGAZINES

l BENCHMARK STUDIES

l SPECIAL REPORTS

KHL IS THE LARGEST AND MOST-RESPECTED PROVIDER OF INTERNATIONAL INFORMATION FOR THE CONSTRUCTION AND POWER SECTORS

NEWSLETTERSn Access International Newslettern Access, Lift & Handlers Newslettern COMPRESSORTech2 Newslettern Construção Latino-Americann Construcción Latinoamericann Construction Europe Newslettern Construction Technology Newsn Demolition & Recycling International

Newslettern Diesel & Gas Turbine Worldwide

Newslettern Diesel News Networkn ERA Rental Weeklyn International Rental News

Newslettern KHL Crane Marketn NewPowerProgressn Off-Highway Research Global Market

Briefingn World Construction Week Chinan World Construction Weekn World Crane Week

www.khl.com/newsletters

MAGAZINESn Access Internationaln Access Lift and Handlersn American Cranes and Transportn COMPRESSORtech2

n Concreto LatinoAmericanan Concreto Latino-Americanan Construção Latino-Americanan Construcción LatinoAmericanan Construction Europen Demolition & Recycling

Internationaln Diesel & Gas Turbine Worldwiden Diesel Progressn Diesel Progress Internationaln International Constructionn International Construction

Turkiyen International Cranes and

Specialized Transportn International Rental Newsn New Power Progressn Vinc Proje Tasimaciligi

www.khl.com/subscriptions

EVENTSn ALH Conference and Awardsn Cranes and Transport Latin

American Cranes and Transport Middle Eastn Demolition Conference Turkeyn Diesel Progress Summitn ESTA Awards of Excellencen European Rental Awardsn International Awards for Powered

Accessn International Cranes & Transport

Asia Pacificn International Cranes & Transport

Turkeyn International Rental Conference

Asian International Tower Cranes

Conferencen New Power Progress Summitn Off-Highway Global Briefingn Rental Turkey Conferencen Tower Cranes North American World Crane and Transport

Summitn World Demolition Summit

EXHIBITIONSn APEXn APEX Asian International Rental Exhibition

www.khl-events.com www.khl-infostore.com

NEWSLETTERS: EXHIBITIONS & EVENTSn APEX Daily & Previewn Bauma China Daily & Previewn Bauma Daily & Previewn bC India Daily & Previewn Conexpo Daily & Previewn Diesel Progress Summit Newslettern Intermat Daily & Previewn International Tower Cranes

Newslettern Live@Agritechnican Live@Intermatn IRE Daily & Previewn World Demolition Summit

Newsletter

www.khl.com/newsletters

EQUIPMENT GUIDESn Access Yearbookn American Cranes & Transport

Sourcebookn COMPRESSORTech2 Sourcing

Supplementn Demolition and Recycling Buyers’

Guiden Power Sourcing Guiden World Crane Guiden Yellow Book


CONTACT US

www.khl.com

USA HEAD OFFICE KHL Group Americas LLC3726 East Ember Glow Way, Phoenix, AZ 85050, USATel: +1 480 659 0578

USA CHICAGO OFFICE KHL Group Americas LLC205 W. Randolph Street, Suite 1320, Chicago, IL 60606, USATel: +1 312 496 3314

USA WAUKESHA OFFICE 20855 Watertown Road, Suite 220, Waukesha, WI 53186-1873, USA Tel: +1 262 754 4100

SOUTH AMERICA OFFICE KHL Group Américas LLC Av. Manquehue Sur 520, of 205, Las Condes, Santiago, Chile Tel: +56 9 7798 7493

BRASILRua Pio XII, 440, 81São Paulo, Brasil.Tel: +55 11 2893 3126

UNITED KINGDOM (Head Office)KHL Group LLPSouthfields, Southview Road, Wadhurst, East Sussex, TN5 6TP, UKTel: +44 (0)1892 784 088

GERMANY OFFICE KHL Group, Niemöllerstr. 973760 Ostfildern (Stuttgart), Germany.Tel: +49 (0)711 3416 7471

CHINA OFFICE KHL Group China Room 769, Poly Plaza, No.14, South Dong Zhi Men Street, Dong Cheng District, Beijing 100027, P.R. China Tel: +86 (0)10 6553 6676

KHL OFFICES

CONSTRUCTION LATIN AMERICA TEAM

GLOBAL SALES REPRESENTATIVESLATIN AMERICAWil HollowayTel: +1 312 929 2563 | Cell: +1 630 877 1129 e-mail: [email protected]

NORTH AMERICAWil HollowayTel: +1 312 929 2563e-mail: [email protected]

Matt Burk Tel: +1 312 496 3314e-mail: [email protected]

Thomas Kavooras Tel: +1 312 929 3478e-mail: [email protected]

NORTH AMERICA & INDIAAlister Williams Tel: +1 843 637 4127 e-mail: [email protected]

CHINACathy Yao Tel: +86 10 6553 6676e-mail: [email protected]

JAPANMichihiro KawaharaTel: +81 (0)3 3212 3671e-mail: [email protected]

UK/KOREASimon Kelly Tel: +44 (0)1892 786223 e-mail: [email protected]

FRANCEHamilton PearmanTel: +33 1 45 93 08 58e-mail: [email protected]

ITALYFabio Potestà Tel: +39 010 570 4948e-mail: [email protected]

GERMANY/SPAINPetra KaiserTel: +49 711 3416 7472 e-mail: [email protected]

AUSTRIA/SWITZERLANDSimon Battersby Tel: +49 711 34 16 74 71 e-mail: [email protected]

NORDIC COUNTRIESBridget LearyTel: +44 (0)1892 786220e-mail: [email protected]

TURKEY Emre ApaTel: +90 (0)532 324 36 16e-mail: [email protected]

WIL HOLLOWAYVice President Sales – AmericasTel: +1 312 929 2563 Cell: +1 630 877 1129 e-mail: [email protected]

CRISTIÁN PETERSEditorTel: +56 9 7798 7493e-mail: [email protected]

FAUSTO OLIVEIRABrazilian CorrespondentTel: +55 11 2893 3126e-mail: [email protected]

THE ONLY MAGAZINE FOR THE LATIN AMERICAN ......2021/01/28 · only magazine that can report...

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Transcript of THE ONLY MAGAZINE FOR THE LATIN AMERICAN ......2021/01/28 · only magazine that can report...