““NNIICCOOLLAAEE BB LLCCEESSCCUU””

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ECONOMIC, SOCIAL AND

ADMINISTRATIVE APPROACHES TO THE

KNOWLEDGE-BASED ORGANIZATION

CCOONNFFEERREENNCCEE PPRROOCCEEEEDDIINNGGSS 22

12-14 IUNIE 2014

““NNIICCOOLLAAEE BB LLCCEESSCCUU”” LLAANNDD FFOORRCCEESS AACCAADDEEMMYY

PPUUBBLLIISSHHIINNGG HHOOUUSSEE

SSIIBBIIUU,, 220014

Scientific advisors:

Assist. Prof. tefania BUMBUC, PhDProf. Mircea COSMA, PhDAssist. Prof. Teodora DR GHICI, PhD Prof. Silvia FLOREA, PhD Assoc. Prof. Elena FLORI TEANU, PhD Assoc. Prof. Eric GILDER, PhDTA Sabin GU AN, PhDTA Mihaela MACOVEI, PhDAssist. Prof. Gabriela MIH IL -LIC , PhDAssoc. Prof. Georgeta OBILI TEANU, PhDAssoc. Prof. Marioara PATE AN, PhDAssist. Prof. Ioan-Gabriel POPA, PhDProf. Miroslav SMOLAREK, PhDProf. Leontin STANCIU, PhDTA Alexandru STOIAN, PhDProf. Rudolf URBAN, PhDExp. Victor VELTER, PhD

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“Nicolae B lcescu” Land Forces Academy

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ISSN 1843 – 6722

TABLE OF CONTENTS

Economic Sciences

The Problem of Determining the Optimal Assortment, Technologies and the Real Indices of Price Growth of Industrial Production, Ileana ANASTASE, “Tomis” University, Constanţa ................................................................................................................................ 10

Legislative and Methodological Framework for Integrating the Own Occupational Safety and Health Instructions in Professional Risk Management of an Organization, Gabriel-Bujor BĂBUŢ, Roland-Iosif MORARU, University of Petroşani ....................... 16

The Analysis of the Financial Structure of Pharmaceutical Companies Listed on Bucharest Stock Exchange, Nicolae BALTEŞ, Georgiana-Daniela MINCULETE (PIKO), Maria-Daciana RODEAN (COZMA), “Lucian Blaga” University, Sibiu ......................... 22

A Study on Business Communication on Corporate Social Responsibility in Romania, Mihaela BUCUR, “Petru Maior” University, Târgu Mureş ................................................. 30

Fiscal Freedom in Romania – Dimensions and Perspectives, Carmen COMANICIU, Lucian Blaga” University, Sibiu ............................................................................................ 40

Some Considerations about the Role of Independent Fiscal Institutions in Ensuring the Fiscal and Budgetary Sustainability, Carmen COMANICIU, “Lucian Blaga” University, Sibiu ....................................................................................................................................... 45

Organization Management Activity Efficiency by Planning Internal Audit, Rodica DRAGOMIROIU, Bianca-Florentina PREDA, Ion-Iulian HURLOIU, Gabriel MIHAI, “Spiru Haret” University, Bucharest ...................................................................................... 51

The Aspects of Economic Globalization, Lorena DUDUIALĂ-POPESCU, “Constantin Brâncuşi” University, Târgu-Jiu ........................................................................ 55

Consumers and European Contract Law, Ileana-Anca DUŞCĂ, Diana-Domnica DĂNIŞOR, University of Craiova ......................................................................................... 64

The Evolution of Foreign Direct Investment in Romania – Volume, Dynamics, Structure, Marinela GEAMĂNU, “Spiru Haret” University, Bucharest ............................. 69

The Role of Banks in the Economy and the Effects of Financial Intermediation, Iulian-Nicolae GHEORGHE, Diana VASIU, “Lucian Blaga” University, Sibiu ......................... 75

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Integrated Supply and Trading Systems in the Modern Economy, Ion-Iulian HURLOIU, Elena BURTEA, Alexandrina MERUŢĂ, Gabriel MIHAI, “Spiru Haret” University, Bucharest ............................................................................................................. 80

Advantages and Trends in Methods of Rescue, Restoration and Clustering Databases in Financial Accounting Management, Eduard-Ionel IONESCU*, Lăcrămioara-Rodica HURLOIU*, Mariuţa ŞERBAN**, Raluca-Mariana ŞTEFAN***, *“Spiru Haret” University, **University of Piteşti, ***Academy of Economic Studies, Bucharest ............. 84

A SWOT Analysis of Clustering Algorithms and Security Methods For Financial Data, Eduard-Ionel IONESCU*, Lăcrămioara-Rodica HURLOIU*, Raluca-Mariana ŞTEFAN**, Mariuţa ŞERBAN***, *“Spiru Haret” University, **Academy of Economic Studies, Bucharest, ***University of Piteşti .......................................................................... 90

New Approaches Regarding the Synergic Effect of Logistics Within a Company, Gheorghe MINCULETE, Diana ŢUŢUIANU, “Carol I” National Defense University, Bucharest ................................................................................................................................ 96

Some Considerations Concerning Taxation in the Year 2014, Effects on Economic Recovery, Iosif MOLDOVAN, “Lucian Blaga” University, Sibiu ...................................... 104

Assessments of the Economic Concentrations Compatibility Criteria with a Normal Competition, Manuela NIŢĂ, “Valahia” University, Târgovişte ........................................ 112

Romanian Economy in Correlation with the Modern Research-Innovation System, Irina ORIOL, “Eftimie Murgu” University, Reşiţa ............................................................. 118

Qualitative Marketing Researches used in the Field of Higher Education, Elena-Irina PETRICĂ, “Transilvania” University, Braşov .................................................................... 126

Factoring – Modern Methods of Business Financing, Gabriel POPA, “Nicolae Bălcescu” Land Forces Academy, Sibiu ............................................................................... 130

Performance of Knowledge-Based Organization in the Current Economic Environment, Elena-Roxana POPŞA, Virgil NICULA, “Lucian Blaga” University, Sibiu ...................................................................................................................................... 136

Conditions for Accessing Banking Careers. Authorization of Romanian Credit Institutions – Legal Regime, Rada POSTOLACHE, “Valahia” University, Târgovişte .............................................................................................................................. 140

Survey Regarding the Building of an “Adventure” Amusement Park in Aninoasa, Robert PRODANCIUC, Vasile CIOCODEICĂ, University of Petroşani ........................ 147

Approaches on the Stakeholder Concept, Cătălina PUIU*, Vasile PUIU**, Sergiu MATEIU***, *“Alma Mater” University, Sibiu, **“Vasile Alecsandri” University, Bacău, ***“Gh. Asachi” University Iaşi ........................................................................................... 154

Study Regarding the Impact of Basel III Agreement Implemention on Credit Institutions’ Financial Statements, Maria-Daciana RODEAN (COZMA), Nicolae BALTEŞ, Georgiana-Daniela MINCULETE (PIKO), “Lucian Blaga” University, Sibiu ...................................................................................................................................... 160

4

The Bond Loan – an Exogenous Funding Alternative for the Economic Entities. The Case of Romania, Liliana-Mioara STANCIU*, Leontin STANCIU**, *S.C. Morucamiontechica S.R.L., Sibiu, **“Nicolae Bălcescu” Land Forces Academy, Sibiu ...................................................................................................................................... 169

Current Theoretical and Practical Approaches Towards Optimizing the Financial Structure of the Company, Leontin STANCIU*, Liliana-Mioara STANCIU**, *“Nicolae Bălcescu” Land Forces Academy, Sibiu, **S.C.Morucamiontechnica S.R.L., Sibiu .......... 182

The Harmonisation of Economic AND Defence Policy as a Prerequisite For Increasing The Effectiveness Of The Foreign Missions Of The Army Of The Czech Republic, Luboš ŠTANCL*, Břetislav ŠTĚPÁNEK**, *University of Defence, Brno, Czech Republic, **Joint CBRN Defence Centre of Excellence, Vyškov, Czech Republic ............ 192

Overview of Knowledge Worker Performance in Organizations, Ramona TODERICIU, Alexandra STĂNIŢ, Lucia FRATICIU, “Lucian Blaga” University, Sibiu ...................................................................................................................................... 199

General Methodological Problems of Macro Marketing Management of Economic Activities in the Security and Defense of the Member States of NATO, Nikolay TSONEV, Sevdalina DIMITROVA, “Vasil Levski” National Military University, Veliko Tarnovo ................................................................................................................................. 204

Behavioural and Social Sciences

Considerations Regarding the Social Influences Exercised in the Military Students' Training, Ştefania BUMBUC, “Nicolae Balcescu” Land Force Academy, Sibiu ............... 209

Directions to Modernize the Teaching Methodology, Nicolae CĂPĂŢÎNĂ, “Nicolae Balcescu” Land Force Academy, Sibiu ................................................................................. 216

ICT Integration and use in Romanian Initial Teacher Training Programs, Oana-Andreea CHISĂLIŢĂ, “Al. I. Cuza” University, Iaşi; “Ştefan cel Mare” University, Suceava .................................................................................................................................. 220

A Risk to Graduate Preparation and Lifelong Learning in the Knowledge-Based Borderless Society: The Scourge of ‘Diploma Mills’, Silvia FLOREA*, Eric GILDER**, *“Lucian Blaga” University, Sibiu, Romania, **UNITECH, Lae, Papua New Guinea ....... 226

Rational Sensitivity in the Social Group, Valentin FULGER, University of Petroşani ................................................................................................................................ 235

The Intellectual and Pragmatic Dimensions of “Growing Knowledge” in a Transitioning Pacific Economy: Two Views of Communication and Development Studies as a Vehicle for Sustainable Progress in Papua New Guinea, Eric GILDER, Golam KHAN, UNITECH, Lae, Papua New Guinea .................................................................................... 242

Anthropological Dimensions of Power Related to Michel Foucault’s Philosophy, Ion HIRGHIDUŞ, University of Petroşani ................................................................................ 251

5

Dobrujan Interculturality – German versus Turkish Culture, Edith-Hilde KAITER, “Mircea cel Bătrân” Naval Academy Constanţa ................................................................... 257

Training and Education System at the National University of Public Service, with Special Attention to the Management and Organisation Theory, Gábor KOVÁCS, National University of Public Service, Hungary ................................................................................. 263

Vocational Identity Formation – Two Explanatory Models, Crenguţa-Mihaela MACOVEI, “Nicolae Bălcescu” Land Forces Academy, Sibiu .......................................... 274

Self-Esteem and Teachers' Professional Exhaustion, Adela MĂGĂŢ-CÎNDEA, West University, Timişoara ............................................................................................................ 281

School Performance and Adolescents' Self-Esteem, Adela MĂGĂŢ-CÎNDEA, West University, Timişoara ............................................................................................................ 288

The Role and the Efficiency of the Projects in Higher Education, Gabriela MIHĂILĂ-LICĂ*, Wiegand-Helmut FLEISCHER**, *“Nicolae Bălcescu” Land Forces Academy, Sibiu, **“Lucian Blaga” University, Sibiu .......................................................... 292

Assigning Projects that Facilitate Students’ Learning, Gabriela MIHĂILĂ-LICĂ*, Wiegand-Helmut FLEISCHER**, *“Nicolae Bălcescu” Land Forces Academy, Sibiu, **“Lucian Blaga” University, Sibiu ...................................................................................... 296

Experimental Applications Connected to Contemporary Paradigms of Physical Education- Development of Personality Traits, Raluca MIJAICĂ, Lorand BALINT, “Transilvania” University, Braşov ........................................................................................ 301

The Psycho-Sociology of Communication of the Dynamic Professor-Military Student Relationship – The Fundamentals of the Professional Medical Act, Vasile NICOLAE, Viorel IBRIC-CIORANU “Lucian Blaga” University, Sibiu ......................................................... 309

Psychosocial Involvement in Education Programs of Prisoners, Maria-Dorina PAŞCA, University of Medicine and Pharmacy Târgu-Mureş ............................................ 313

The Quality of Life and the Influences of Exercise (Dancing), Daniela POPA, Mircea NEAMŢU, “Transilvania” University, Braşov .................................................................... 317

The Information Flows in Modern War – a Challenge for Military Pedagogy, Mihaela POPESCU, “Carol I” National University of Defense, Bucharest ...................................... 326

Studying the Opinions of the Academic Staff Regarding Education Management Systems: a Case Study of the “Lucian Blaga” University of Sibiu, Romania, Sethik RATH*, Dănuţ-Dumitru DUMITRAŞCU**, *Royal University of Phnom Penh, Cambodia, **“Lucian Blaga” University Sibiu ....................................................................................... 331

Qualitative Dimensions in Training Professional Divers, Simona RUS*, Mihai DIACONU*, Ana ION**, *Diving Center, Constanţa, **“Mircea cel Bătrân” Naval Academy Constanţa ............................................................................................................... 338

Potentiality European Programme in Military Education for higher Military Institutions, Andrzej SOBOŃ, National Defence University, Warsaw ............................... 351

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A New Approach to Social Adaptation of Decommissioned Servicemen and their Families, Venelin TERZIEW*, Sevdalina DIMITROVA**, *University of Agribusiness and Rural Development, Plovdiv, **“Vasil Levski” National Military University, Veliko Tarnovo ................................................................................................................................. 359

Improving the Effectiveness of Selection of Cadets at Higher Military Schools, Boryana VARBANOVA, “Vasil Levski” National Military University, Veliko Tarnovo ................................................................................................................................. 365

The Postmodern ‘Chain of Being’? The Individual – the Masses – the Dictator, Elisabeta ZELINKA, West University Timişoara, Government College University, Lahore, Pakistan ................................................................................................................................. 371

Administrative and Juridical Sciences

Promotion and Protection of Human Rights trough the Administrative Court, Claudia ANDRIŢOI, Florentina LUPŞA, “Eftimie Murgu” University, Reşiţa ............................. 377

Human Rights and the International Criminality Issues, Claudia ANDRIŢOI, “Eftimie Murgu” University, Reşiţa ...................................................................................... 382

Regionalization – betwen Political Goals and Requirements of the European Union, Dorel BAHRIN, “Hyperion” University, Bucharest ............................................................ 387

Rights and Freedoms of Non-Citizens in the International Law, Gabriela BELOVA, “Neofit Rilski” South-Western University, Blagoevgrad ..................................................... 393

Medical civil liability. Legal nature, Adela-Maria CERCHEZ, “Spiru Haret” University, Bucharest ............................................................................................................ 399

Mediation in Medical Malpractice, Mihnea-Alexandru CERCHEZ, Bucharest ............................................................................................................................... 404

Legal Acculturation in the Legal Order of the European Union, Emilian CIONGARU, “Acad. Andrei Rădulescu” Legal Research Institute of Romanian Academy, Bucharest ............................................................................................................................... 408

The Monistic Conception by the New Civil Code, Liviu-Bogdan CIUCĂ, “Dunărea de Jos” University, Galaţi .......................................................................................................... 414

The Liability for Damages Caused by Defective Products – Appearance and Evolution in Romanian Legal System, Teodora-Aurelia DRĂGHICI*, Natalia SAHAROV**, *“Nicolae Bălcescu” Land Forces Academy, Sibiu, **“Dimitrie Cantemir” University, Târgu-Mureş .......................................................................................................................... 419

Some Considerations Regarding the Legal Protection of the Databases, Bujorel FLOREA, “Spiru Haret” University, Bucharest .................................................................. 425

A Few Interesting Aspects Regarding the Interpretation of Contracts, Ilioara GENOIU, “Valahia” University, Târgovişte ........................................................................ 432

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Controversial Status of Child Soldiers, Alina GENTIMIR, “Al. I. Cuza” University, Iaşi ......................................................................................................................................... 438

Legislative Lobby Institution, Narcis GODEANU, “Spiru Haret” University, Bucharest ............................................................................................................................... 444

The Conflict Prevention in International Water Law, Dan GUNĂ, “Valahia” University, Târgovişte ........................................................................................................... 448

Conceptual Differences Regarding the Distinction and Discrimination in International Humanitarian Law, Sabin GUŢAN, “Nicolae Bălcescu” Land Forces Academy, Sibiu ...................................................................................................................................... 455

Initiation of Enforcement Measures, Ion IACOVESCU*, Iulia-Andrada IACOVESCU**, *“Nicolae Bălcescu” Land Forces Academy, Sibiu, **”Notary Public Office Bexa, Sibiu ................................................................................................................. 460

Partition, Ion IACOVESCU*, Minodora IACOVESCU**, *“Nicolae Bălcescu” Land Forces Academy, Sibiu, **”BCR of Sibiu ................................................................... 467

Theoretical and Practical Juridical Considerations Regarding the Right to Information, Mircea-Nicolae MANCIULEA, The Police Inspectorate of Sibiu County .......................................................................................................................... 472

Adherence as Means of Participating in International Treaties, Marian MIHĂILĂ, “Eftimie Murgu” University, Reşita ...................................................................................... 477

The Parties of an Insurance Contract, Livia MOCANU, “Valahia” University, Târgovişte .............................................................................................................................. 484

The Mobbing – a Dagerous and Distructive Phenomen in the Public Organizations, Ana MOCANU-SUCIU, “Lucian Blaga” University, Sibiu ............................................... 490

Disclaimer of Judgment Regarding the Regulation of the New Civil Procedure Code, Licuţa PETRIA*, Maria-Carmen VLĂDOIU**, *“Constantin Brâncoveanu” University, Râmnicu Vâlcea, **“Nicolae Titulescu” University, Craiova .............................................. 496

Fundamental Rights and Freedoms of Citizens, Marcel POMOHACI, Mihai SANISLAV, “Lucian Blaga” University, Sibiu ................................................................... 502

The Principle of Proportionality in the Decisional Activity of the Public Administration, Alexandru STOIAN, “Nicolae Bălcescu” Land Forces Academy, Sibiu ...................................................................................................................................... 507

The Administrative Legal Regime of Vasil Levski National Military University as a Contracting Authority of Public Procurement, Sabin-Ivanov SUBEV, “Vasil Levski” National Military University, Veliko Tarnovo ...................................................................... 512

Theoretical Considerations Regarding the Parliament as a Supreme Representative Body of the Romanian People, Expression Of The National Sovereignty, Lucian-Ioan TARNU The Police Inspectorate of Sibiu County ............................................................... 516

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Foreign Languages

The Role of Slang in Lexical Innovations, Camelia ALIBEC*, Marioara PATEŞAN**, *“Mircea cel Bătrân” Naval Academy, Constanţa, **“Nicolae Bălcescu” Land Forces Academy, Sibiu ......................................................................................................... 525

Achieving Standardization, Preserving Multilingualism: What Can Translation Do?, Simina BADEA, University of Craiova ............................................................................... 531

Reading Comprehension in a Foreign Language, Alina BALAGIU, Dana ZECHIA, “Mircea cel Bătrân” Naval Academy, Constanţa .................................................................. 536

Rewriting Misogyny, Alina BARBU*, Raluca APOSTOL-MATEŞ**, *Maritime University, Constanța, **“Mircea cel Bătrân” Naval Academy, Constanța ........................ 542

The Role of the Mother Tongue in Foreign Language Acquisition, Simona BOŞTINĂ-BRATU, “Nicolae Bălcescu” Land Forces Academy, Sibiu ............................ 548

Methods of Teaching and Receiving Romanian as a Foreign Language, Cristina-Eugenia BURTEA-CIOROIANU, University of Craiova ................................................. 553

Developing Oral Communication Skills Through Stimulating Cooperative Learning in EFL Classes, Alexandra-Florenţa COSTIN, Technical University Cluj-Napoca ............. 557

English Online Courses: a SWOT Analysis, Isabela-Anda DRAGOMIR*, Brânduşa-Oana NICULESCU**, Oana-Alida POŞA*, The Foreign Language Centre of the Land Forces Headquarters, Sibiu, Romania, **“Nicolae Bălcescu” Land Forces Academy, Sibiu ...................................................................................................................................... 563

EU Language Barriers – Challenges in Translating Legal Texts, Gergana GEORGIEVA, “Neofit Rilski” South-Western University, Blagoevgrad .......................... 567

Heroes as Characters, Characters as Heroes, Edith-Hilde KAITER, “Mircea cel Bătrân” Naval Academy Constanţa ....................................................................................... 571

Suggestions for Developing the Skill of Writing, Georgeta OBILIŞTEANU, “Nicolae Bălcescu” Land Forces Academy, Sibiu ............................................................................... 577

Enriching Vocabulary through Language Interaction, Lucia-Larissa PALEA, “Nicolae Bălcescu” Land Forces Academy, Sibiu ................................................................ 583

Organisational Cultures in the ESP Classroom, Ana-Magdalena PETRARU, “Alexandru Ioan Cuza” University, Iaşi ............................................................................... 588

9

PERFORMANCE OF KNOWLEDGE-BASED ORGANIZATION IN THE CURRENT ECONOMIC ENVIRONMENT

Elena-Roxana POPŞA, Virgil NICULA

“Lucian Blaga” University, Sibiu, Romania popsa_roxy@yahoo.com

Abstract: The transition from the industrial age to the knowledge-based age in the global economic environment indicates that the way in which the intellectual capital is managed and valued, significantly influences the value creation and hence efficient and effective management of the modern organization. Thus, it becomes necessary that the knowledge-based managers know pragmatic markers enabling growth of knowledge-based organization management performance. In this respect, according to experts in the field, the intellectual capital refers to all assets that enable the operation of the organization and achieve competitive advantage, such as: organizational technology, intellectual property, how human and relational resources participate in creating innovative goods or services. At the same time, contemporary organization stakeholders should have the ability to identify opportunities of the internal and external environment of the organization and to value them on the decision making process of the production of intangible assets under profitability conditions. Thus, in the contemporary economy, managers of organizations are aware of the need to value explicit and implicit knowledge by operationalizing partnerships in innovation and implementation of advanced information technologies. Keywords: innovation, knowledge, performance, knowledge-based organization 1. Introduction Leaving behind a predominantly quantitative production economy and moving towards a new economy where the priority lies in the quality performance, will strengthen requirements for managerial action nowadays. Thus, the intellectual capital held by managers and knowledge-based specialists constitutes a major source of added value for any economic entity. In these conditions, as the well-known specialist Richard Farmer said, importing management knowledge can be more productive than the technology knowledge, because on the one hand, imported modern technologies can be misused if the management level is low, on the other hand, learning the latest management knowledge provides an adequate framework both for

inventiveness and creativity of staff, as well as proper conduct of activities related to scientific research and technological development [1]. Considering these aspects, we can say that the knowledge capital is the true foundation of value and progress in the current economic context. 2. Knowledge-based organization – conceptual delimitations The first signs of crystallization of the concept of knowledge-based organization emerged in 1984 when Huber noted the need for a new type of organization appropriate for contemporary economy [2]. In 1987, specialists Holsapple and Whinston describe the knowledge-based company as "a community of workers with work design, interconnected through a

136

computerized structure" [3]. Later, Drucker (1988) believes that the information-based organization is the organizational model of the 21st century and he projects its main features: the small number of intermediate levels of hierarchical structure dominated by professionals, ensuring coordination by means of a non-authoritative style [4]. At the end of the twentieth century a convergence is to be found between the perspective of the specialists Holsapple and Whinston and Drucker’s perspective – of managerial nature - which prompted the emergence after 1995 of the first significant efforts to create knowledge-based organization [5]. Specialized literature analysis reveals the existence of many approaches designed to lead to a better understanding of the new concept of intelligent organization. One of these approaches is the approach according to which knowledge-based company must be a sustainable company, taking into account that "the sustainable enterprise is that enterprise which, based on a balanced approach economically, environmentally and socially, exploits knowledge and other resources available at a higher level, generating efficiency and multidimensional performance validated by the market and recognized by society for long periods of decades" [6]. Similarly, specialist Peter Zollinger stated that the knowledge-based company is focused simultaneously on the achievement of three categories of objectives: of economic, social and environmental nature [7]. In this context, the design and development of such an organization implies the following successive stages [8]: - phase 1: performance orientation; - phase 2: processes orientation; - phase 3: systems orientation; - phase 4: value chain orientation; - phase 5: stakeholders orientation. The essence of the organization thus consists in the ability to create, transfer, integrate and exploit explicit knowledge - based on technology and implicit

knowledge - based on people. 3. An overview of the growth of knowledge-based organization performance The performance of the organization in the current economic environment is influenced in a significant manner by the ability to harness the intellectual capital on the creation and development of innovative goods. Thus, the knowledge-based organization requires an environment in which employees at every level become independent agents, assume responsibilities, experiment, make mistakes and learn in the continuous process of improving the performance of the economic entity [9]. In this way, it becomes necessary for managers and stakeholders of a knowledge-based entity to know key elements which once operationalized, provide the performance and excellence of the new type of organization. A brief assessment of the international specialized literature leads to the identification of “eight lessons” that knowledge-based managers should implement when they want to obtain an increase in performance of the organization [10]: • Formal databases of the organization

should be treated primarily as tools with strategic impact, and not as a means for storing knowledge;

• The management of formal database systems does not mean in itself the knowledge-based management;

• Informal networking is an important source of knowledge, but its overdoing can cause negative effects;

• The informal networking should not take place at random, it must be done by a "partially structured manner";

• Senior managers might not know the true state of the treatment systems of knowledge within the company;

• Learning "old dogs" to do new tricks is not possible;

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• Knowledge, if not managed carefully, can turn into a "dark" force;

• Creation of new knowledge is the main driving force in solving learning problems, but it is subject to appropriate support mechanisms.

However, in a well-researched study - Competing with Knowledge - A. Abell and N. Oxbrow specify a range of elements capable of ensuring the efficient and effective operation of the knowledge-based organization (see table below).

Table no. 1: Major aspects to consider in developing a high-performance knowledge-based

organization Consecutive

no. Area Major aspects

1.

Human resources • Identify the knowledge and information held by employees and other stakeholders of the company

• Identify and provide knowledge and information to individuals within the organization at the right time

2.

Work processes • Integrate the creation and use of knowledge in economic processes inside and outside the organization

• Provide access to knowledge in areas where it is most needed • Formalization of knowledge-based work processes that the

employees carry out informally • Build knowledge-based communities in key areas of

economic processes • Involve staff in achieving organizational learning processes • Achieve performance and its measurement • Connect the treatment processes of knowledge to the

generation of economic performance of the company

3.

4.

Information technologies Other areas

• Match technological platforms and equipment in the company's computer applications

• Integrate people and work flows with computer applications • Generate economic returns using computer applications • Train and motivate technical users • Confusion between knowledge-based management and

organizational learning • Appearance of a false dilemma between human resources and

information technology related to holding leadership role in the organization

• Misunderstanding substantive differences between tacit and explicit knowledge, which inevitably leads to treating them in the same way

• Focus on gathering knowledge of the organization as databases and not on connecting and sharing knowledge

• Over-or underestimate the information technology within the organization

Source: Abell, A.; Oxbrow, N.: Competing with Knowledge, Library Association Publising, London, 2002, p.39-45

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In these circumstances, we can consider that the implementation of these elements contributes to increasing the capacity to gain a competitive advantage and a constant superior performance. 5. Conclusions In the current economic context, the rationale of an organization is to maximize the quantifiable and non-quantifiable economic and social effects in order to gain a large part of the market, while increasing profitability. To ensure high competitiveness, the organization should focus its management system in the direction of increasing the volume of investments in intangible assets - evidenced by the skills of employees, internal and external structure of the company. Thus, the managers and stakeholders of the contemporary organization have a

responsibility to identify and operationalize those management practices capable of capitalizing tangible and intangible resources efficiently in order to produce and manage original and innovative, hard to copy (intangible) assets. In the new economy, ensuring a sustainable performance involves consideration of certain aspects relating to improving the organization's ability to learn, to manage and develop staff and the entire organization competence. Acknowledgment „This work was supported by the strategic grant POSDRU/159/1.5/S/133255, Project ID 133255 (2014), co-financed by the European Social Fund within the Sectorial Operational Program Human Resources Development 2007 – 2013”.

References

[1] Mihai Pricop, Adrian Tanţău, Globalization and business strategy, Agenţia Eficient, Bucharest, 2001, pp.12.

[2] George Huber, The nature and design of post-industrial organization, Journal of Management Science, nr. 30(8), pp. 928-951, 1984.

[3] Clyde W. Holsapple, Andrew B. Whinston, Knowledge-based organisations, Journal of Information Society, nr. 5(2), pp.77-90, 1987.

[4] Peter Drucker, The coming of the new organization, Journal of Harvard Business Review, nr. 66(1), pp.45-53, 1988.

[5] Judy Scott, Organizational knowledge and the Intranet, Journal of Decision Support Systems, nr. 23(1), pp.3-17, 1998.

[6] Ovidiu Nicolescu, Ciprian Nicolescu, Organization and management based on knowledge, Bucharest, Ed. Pro Universitaria, 2011, pp. 34.

[7] Peter Zollinger, Sustainable Management? Don’t Bother!, in Seiber-Hansman, J.D.,; Liedtke Crista, von Weizsäcker E.U., Eco-Efficency and Beyond, Breenleaf Publishing, Sheffield, 2004.

[8] Michael Kuhndt, Sustainable Business Development, in Seiber – Hansman, J.D.; Crista, von Weizsäcker E.U., Eco-Efficency and Beyond, Breenleaf Publishing, Sheffield, 2004

[9] John Christopher Spender, Making Knowledge the Basis of a Dynamic Theory of the Firm, Strategic Management Journal, Vol. 17, Special Issue: Knowledge and the Firm (Winter, 1996), John Wiley & Sons, pp. 45-62, http://www.jstor.org/stable/2486990

[10] Christine Soo, T. Devinney, D.Midgey, Anne Deering, Knowledge Management: Philosophy, Process and Pittfalss, Journal of California Management Review, vol.4, nr.4, 2002.

[11] Angela Abell, Nigel Oxbrow, Competing with Knowledge, Library Association Publising, London, 2002, pp.39-45.

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