Tata Motors Nano

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    TATA NANO

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    I SAW FAMILIES RIDING AROUNDON SCOOTERS WITH KIDS STANDING UP

    AND THE MOTHER CARRYING A BABY

    THEN I DECIDED TO DO SOMETHING

    ABOUT IT. IT STARED AS A QUEST FOR ANAFFORDABLE TRANSPORTATION

    SOLUTION Ratan Tata

    IDEA GENERATION

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    Length: 3.1 meter

    Width: 1.5 meter

    Height: 1.6 meter

    Engine: All-aluminium, rear mounted, real wheel drive

    Capacity: 623 cc

    Power: 33ps

    Fuel injection: Multi point fuel injection

    Fuel type: Petrol, diesel design version will be latter

    Body type: Sheet metal

    Seating: capacity of accommodating 4 person Mileage: 26 Km per litter (highways)

    20-22 km per litter ( city drive)

    Safety norms: Frontal crash tested

    Version: One standard and two deluxe

    SPECIFICATIONS

    OF NANO

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    STP OF TATA NANO

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    First Innovation- set a benchmark.

    41 patent for innovations.

    Low price & Stylish. High fuel efficiency.

    Space-internal- 21% more than m-800.

    Variometric gear system. Tested successfully for crumple zones.

    STRENGTH OF TATA NANO

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    No modern facilities- abs, PS, ac etc.

    Less boot space.

    No Headlight levelers.

    Not fit for hilly terrain.

    Delay in Delivery.

    Poor engine cooling.

    No automatic window mover.

    WEAKNESS OF TATA NANO

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    Created a Niche market.

    Abroad business.

    Recession.

    Create employment.

    Royalty.

    OPPORTUNITIES OF TATA NANO

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    REVA an electronic car.

    Rising cost of raw materials New competitor- Bajaj, Chery, Honda, Siel etc.

    THREATS OF TATA NANO

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    Nano really proved cheapestcar of the industry.

    Nano definitely helps tocome true for middle mansdream

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