Strategisch scoren met social media

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(c) [email protected] Strategisch scoren met social media !"#$"%&' )*'#'+", -.!"#$"%&'/0 1'2&3!'2&34 5+3#'67"+4 89:;<:8;=9

Transcript of Strategisch scoren met social media

Page 1: Strategisch scoren met social media

(c) [email protected]

Strategisch scoren met social media

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Wie ben ik? ! !"#$%&'(&)*+$,-+'+.&/$

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Social media in Nederland

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Strategische social media

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Van push…

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Van push naar pull … naar pull!

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Gratis marketing- en ideeënmachine?

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Niet alleen positief

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Hoe is de stemming?

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Waar praten ze over?

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Engagement

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Waarover ben jij enthousiast?

Onvergetelijke ervaring:

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Geef je fans erkenning

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Geef je fans erkenning

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Don’t be stupid!

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Don’t be stupid!

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Don’t be stupid!

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Medewerkers als ambassadeur

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Medewerker-activist

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Ondersteun activisten

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Social storytelling

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Employee Brand Relationship Model

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Hoe moet het wel?

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Erkenning = trots = delen!

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Faciliteer je fans!

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Strategisch scoren met social media

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Meer tips?

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Vragen?

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