Storyboard Eng

8/10/2019 Storyboard Eng

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TVC 30’’

Product: Carrot juice

Duration: 30”

Sound: quiet, soft music.



TVC 30’’

A sunny morning. A Scandinavianfamily is getting ready for breakfast – the mother, dressed in pajamas, agedabout 30, is sitting at the table.Her 4-year-old daughter is hugging

her. The son is running around thetable. The father is approaching thetable with a tray with glasses of carrot juice. The children grab the juice anddrink it joyfully.

The screen brightens up, revealing acaption: JOY




TVC 30’’

A desk with books and a laptopcomputer. A 7-year-old girl is sittingin a chair – she’s a Mulatto withclear African features. The child istrying to write something on acomputer. Next to her is sitting her

father, explaining something to herwith a smile and involvement. Thechild is looking at the screen withconcentration and comprehension.Next to the laptop is a glass withcarrot juice.


The screen brightens up, revealing a

caption: INTELECT



TVC 30’’

We can see a young womanexercising yoga on a lawn (in agarden ). The girl ( a European) isabout 30 years old, she has fair hair.Her moves are calm and full ofbalance. She oozes positive energywhile her face reflects calm andwithdrawal.


The screen brightens up, revealing acaption: HARMONY.



TVC 30’’

A shot from the bottom: we cansee an Asian boy, jumping upand throwing a basket ball. Theball hits right the basket. The

boy and his Afro-Americanfriend enjoy the shot. Theyboth jump up high with theirarms thrown up in a gesture ofvictory.

Sound: quiet, soft music.The screen brightens up,revealing a caption: STRENGTH



TVC 30’’

A balcony or a terrace. A youngwoman of about 30 is leaning againsta railing, looking up at the sky Thecamera is taking her from her back asif someone were looking at her,showing her shapely, feminine figure.In the background we can see a blue,

cloudless sky. The camera slowlyapproaches the woman who suddenlyturns towards it – she is holding aglass of carrot juice next to hermouth. She has just finished drinkingand is looking flirtatiously into thecamera. A close-up of her face,beaming with natural beauty. Thewoman lifts her left brow seductivelyas if signaling something to someone.

Sound: quiet, soft music.The screen brightens up, revealing acaption: BEAUTY



TVC 30’’

A sunny day. A young coupleare walking down a park alley,holding hands. The woman isobviously pregnant. At somemoment the man cuddles tohis wife tenderly and puts hishands on her belly. Stoppingfor a moment, they look ateach other joyfully.


The screen brightens up,revealing a caption: HEALTH.



TVC 30’’

Animated Ready For. A board with theword HEALTH is shifting slowly anddisappears from the screen. Anothercaption appears.

Sound: quiet, soft music.The screen bears the phrase: ‘Ready for?’ MVO: Carrot juice is an inexhaustiblesource of health and energy.



TVC 30’’

The take broadens, the caption:‘Ready for?’ is moving awaytowards the back of the screen. Wecan see a side silhouette of a glass.

Sound: quiet, soft music.MVO: NowNow you know why the hole worlddrinks carrots!

The screen shows a whole glass

with carrot juice. There is a logoplaced on the glass: ‘Read for?’

Sound: quiet, soft music.MVO: Are you ready ?



TVC 20’’

A girl of about 4 moves a stool towardsthe kitchen table, kneels on it andreaches for a bottle of carrot juice. Shepours the juice to a glass. There’sanother glass on the table top.

Voice-off:

My Ania is full of energy and happiness.

I am so glad she does not fall ill.

The take moves left and we realize that

the whole situation was watched by themother. The woman approaches herdaughter and gets a glass of juice.

Voice-off:

Every day she drinks carrot juice, full of

vitamins and minerals..



TVC 20’’

A close-up of the girl’s face whenshe drinks the juice. From abovethe glass we can see her slightlymischievous eyes.

Voice-off (mother):

Beta-carotene is good for theeyes.

The mother and child are in theliving room. The mother correctsstudents’ tests, marking them with10s and smileys. The girls does the

same on her sheets.The mother looks at her daughtertenderly.

Voice-off (mother):

While vitamin B1 improvesconcentration.



TVC 20’’

A close-up of the mother anddaughter. The girl is busydrawing. The mother, lookingstraight into the camera, saysone sentence:

I know how to take care of mychild’s health.

A glass of carrot juice and a logo:

Are you ready for carrot?At the bottom the EU flag, KUPSlogo and the Polish flag.

Voice-off: And you? Are you readyfor health?

Storyboard Eng

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