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Style guide

OUR LOOK AND FEEL

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A guide to our basic elements

that make up the look and

feel of Seats2meet.com.

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All Seats2meet.com brand names need to be written in a correct and consistent

way. Therefore, it is needed to follow the following guidelines:

 1. The official Seats2meet.com brand names: Seats2meet.com,

Seats2meet.com Meetingspace, Seats2meet.com Workspace,

Seats2meet.com Eventspace and Seats2meet.com Deskspace.

2. It is also possible to use the following shortened versions of these

brand names: S2M Meetingspace, S2M Workspace,

1. Spelling guidelines

You may not incorporate the S2M trade name or trademark in or in conjunction

with your own trade name or city, except where specifically authorized by S2M.Yet, you are allowed to use the additive “a Seats2meet.com location”.

1.1 Your location name

1.2 Seats2meet.com brand names

How should you use it What is not allowed

“Your Name” Seats2meet.com “Your Name”

“Your name, a Seats2meet.com location” Seats2meet.com “Your City”

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2. The Seats2meet.com Logo1.1 Logo variations

You may not incorporate the S2M trade name or trademark in or in conjunction

with your own trade name or city, except where specifically authorized by S2M.Yet, you are allowed to use the additive “a Seats2meet.com location”.

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1.1 Logo variations

We have a few do’s and don’ts about the use of our logo

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Print Web

Open Sans (light, light italic, semibold,

extra bold)Open Sans (light, light italic, semibold)

3. Our typeface1.1 Logo variations

Open Sans light line-height 150%

Open Sans semi-bold

Always use a line-height between 2 lines of text of 150%.

So for text with 14px size that means 21px line-height.

Open Sans extra-bold

For web and print we only use Open Sans. For more info about using this font

check the details below. You can download the font at

http://magazine.seats2meet.com/styleguide/S2M_Open_Sans.zip

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4. Our Colours give us our personality.

Main colours

Kleur S2M Blauw

Pantone 5463C / 5463U

CMYK (100, 78, 52,68)

RGB (0, 30, 45)HEXA #001E2D

Kleur S2M Groen

Pantone 375C / 389U

CMYK (53, 0, 95,0)

RGB (135, 214, 40)HEXA #87D628

We use colours to spice up our design. That’s why we introduced some

leading colours which cover the basic look and feel. Additional supportive

colours are used supplementary.

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Kleur S2M White

Pantone White

CMYK (0, 0, 0,0)

RGB (255, 255, 255)

HEXA #FFFFFF

Kleur S2M Light Gray

Pantone 375C / 389U

CMYK (9, 7, 7, 0)

RGB (235, 235, 235)

HEXA #EBEBEB

Supporting colours

Sub colours

Backgrounds, blocks, text

Kleur S2M Lichtblauw

Pantone 306C / 306U

CMYK (100, 27, 0, 0)RGB (0, 186, 255)

HEXA #00BAFF

Kleur S2M Roze

Pantone 123C / 123U

CMYK (0, 77, 44, 9)RGB (231, 53, 130)

HEXA #E73582

Kleur S2M Gray

Pantone 5463C / 5463U

CMYK (29, 21, 22, 3)

RGB (190, 190, 190)

HEXA #BEBEBE

Kleur S2M Dark Gray

Pantone 375C / 389U

CMYK (41, 32, 32, 11)

RGB (153, 153, 153)

HEXA #999999

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3. Our illustration style1.1 Main Illustrations

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