Sogeti week mobile

23
Sogeti Mobile Week

Transcript of Sogeti week mobile

SogetiMobileWeek

| 2Sogeti Week - Mobile

MobileNotMobilityArnd BrugmanInnovator

| 3Sogeti Week - Mobile

Questions?

| 4Sogeti Week - Mobile

To Whom It May Concern

Who What

|

Aan de slag 1: Persona’s

Naam:Leeftijd:Woonplaats:Beroep:Burg. Staat:Kinderen:Hobby:

FavorietenKleur:Auto:Kledingmerk:Tijdschrift:Telefoon:Winkel:Vakantiebestemming:Overige Merken:Overig:

Sogeti Week - Mobile 5

|

Start with Why and How & What will Fit

Sogeti Week - Mobile 6

|

Aan de slag 2: Scenario’s

Waar hebben de gebruikers behoefte aan?

Of, Beter:

Waarom zouden ze het gebruiken?

What’s in it for them?

Sogeti Week - Mobile 7

| 8Sogeti Week - Mobile

Interface

|

Aan de slag 3: Interaction Design

Sogeti Week - Mobile 9

|

Size Matters

10Sogeti Week - Mobile

Dave Mooring – Google, Ex- CEO WIMM Labs

| 11Sogeti Week - Mobile

Contextual Intention

|

Routing

12Sogeti Week - Mobile

|

Aan de slag 4: Cross Channel Design

Sogeti Week - Mobile 13

|

First

14Sogeti Week - Mobile

|

Be Aware

15Sogeti Week - Mobile

ScopeFlexibility Driver

Experience

Fixed Technical

Desktop Crappy

Dynamic

Feature Driven

+Mobile Usable

Agile Relationship

Journey Awesome

Gracefully Degraded

Progressively Enhanced

Digital First

Mobile First

People First

Context Aware

| 16Sogeti Week - Mobile

6D APProach

Position

Direction

Define Design

Discover

Develop Deploy

Do-it-again

|

Mobile End-to-End

17Sogeti Week - Mobile

MobileCustomer

MobileWorker M-to-M

MobileStrateg

y

MobileDev

MobileTesting

MobileDevice

Mgt

MobileFactory

Mobile Securit

y

Mobile UX

| 18Sogeti Week - Mobile

Questions?

|

Strategic Roadmap

19Sogeti Week - Mobile

Customers Business

IT

StrategicRoadmap

|

Mobile Landscape

20Sogeti Week - Mobile

Governance

StrategyPolicy

APP LM App Store

Backend integratio

nMDM

|

The Nexus of Forces

21Sogeti Week - Mobile

|

IDC: 3rd Platform

22Sogeti Week - Mobile

|

Cognizant: SMAC (T)

23Sogeti Week - Mobile

SMAC + Things = SMACT