1. Social Media in de Accouncantybranche Drs. Katherine Kucherenko @katherinekucher 1 Juni 2012

2. Wij worden ingehaald door Facebank, PayPal, Googlebank....maar wij kunnen niet zo snel veranderen Henk Krieze Directievoorzitter SNS Retail Bank

3. Made in heaven or marriage from hell? Social Media and the Financial sector. Ciciero consulting. Januari 2012

4. Nearly 60% of those working in nancial services think that their industry has so far not been effective in utilizing social media.....

5. Spending on Social Media is low compared to investment in other forms of communications, 59% of rms are spending less than 50.000 per year on Social Media and 29% are spending nothing.

6. Social Media in de accountancybranche in Nederland

7. Daling traditionele kanalen in de Accountancybranche Kucherenko K. & Coelman R., B2B Marketing wordt sociaal: onderzoek naar Social Media gedrag door bedrijven in de sector zakelijke dienstverlening in Nederland. Breukelen, Nyenrode Business Universiteit, 2011.

8. In de toekomst komen ongetwijfeld technologische oplossingen waardoor individuen reclame kunnen uitschakelen Joachimsthaler & Aaker, 1997

9. Reis naar Himalaya Robben H., Moenaert R., Gouw P., Marketing strategy & Organisaion. Leuven, LanooCampus, 2011

10. Kucherenko K. & Coelman R., B2B Marketing wordt sociaal: onderzoek naar Social Media gedrag door bedrijven in de sector zakelijke dienstverlening in Nederland. Breukelen, Nyenrode Business Universiteit, 2011.

11. Wie zijn jouw doelgroepen? Wat zijn hun Sociale activieiten?

12. Aankopen Aanbevelingen

13. Wat wil je bereiken?

14. Kucherenko K. & Coelman R., B2B Marketing wordt sociaal: onderzoek naar Social Media gedrag door bedrijven in de sector zakelijke dienstverlening in Nederland. Breukelen, Nyenrode Business Universiteit, 2011.

15. Made in heaven or marriage from hell? Social Media and the Financial sector. Ciciero consulting. Januari 2012

16. Stap 1: Wie ben je? En wat wil je bereiken? People dont buy WHAT you do but WHY you do it! Simon Sinek

17. 81% of people in the nancial sector see Twitter as the most important social network for their organisation, compared to under 50% for LinkedIn and Facebook. Made in heaven or marriage from hell? Social Media and the Financial sector. Ciciero consulting. Januari 2012

18. Made in heaven or marriage from hell? Social Media and the Financial sector. Ciciero consulting. Januari 2012

19. Kucherenko K. & Coelman R., B2B Marketing wordt sociaal: onderzoek naar Social Media gedrag door bedrijven in de sector zakelijke dienstverlening in Nederland. Breukelen, Nyenrode Business Universiteit, 2011.

20. Made in heaven or marriage from hell? Social Media and the Financial sector. Ciciero consulting. Januari 2012

21. Made in heaven or marriage from hell? Social Media and the Financial sector. Ciciero consulting. Januari 2012

22. 2 1 Rules designed Rules designed to prevent to prevent moral, ethical, irrevocable and legal disaster issues

23. Social Media is not only about technology.You need a Social mindset.

24. !

25. www.rockyourrefound.com

26. Its only a failure if we fail to get the learning Scott Cook SEO Intuit

27. Innovations that expand markets will almost always come from outside the industry Albert Einstein

28. A day made of Glass Made possible by Corning

29. IBMs Watson campagne

30. Sooooo stressed out. Have to make a tough decision and know I'll probably hurt someone's feelings. Arrggghhh.

31. The real ROI: 1 NAB is now ranked #1 in customer service surveys, up from last place. 2 79% increase in home loan inquiries. 3 50% increase in credit card applications. 4 20% increase in new accounts.

32. (Gains - Investment) ROI = Investment

33. A negative ROI can be good!

34. ! Blog Metrics: ! Raw Author Contribution: ! post per month / months of blogging; ! # of words in a post / # of posts; ! Audience Grotwh: growth # of visits / visitors over time ! Conversation Rate: # of visitor comments / # of posts ! Citations / Ripple index ! Costs: Technology + Time * Opportunity Costs ! Benefits: Direct value (leads) and Unquantifiable Value ! Answers following questions: ! Do i deserve to be succesful? ! Is anyone out there reading my content? ! Am i talking to myself of conversating? ! Are other people talking about me or my company? ! What is cost / benefit of blogging effort?

35. Rick Mans, B2B Goes Social, September 2011

36. ROI just one of the metrics

37. In welke mate zou je mijn bedrijf aanbevelen binnen jouw netwerk?

38. London School of Economics 2005

39. Hoeveel moeite heeft het jou als klant gekost om iets voor elkaar te krijgen? Op de scaal van 1 (heel weinig moeite) tot 5 (heel veel moeite)

40. Customer effort score

41. Vergeet toeters en bellen! Lo s de proble men va n jo uw kl an te n op

42. VINDBAARHEID &

43. 17%

44. VINDBAARHEID &

45. Whats on your website?

46. VINDBAARHEID &

47. VINDBAARHEID & DUURZAAM CONCURRETIEVOORDEEL

48. KATHERINE KUCHERENKO Online Business Strateeg @katherinekucher